Sometimes, bad stories have happy endings (or, in this case, continuations). Our story started with frustration. A hundreds-of-thousands-of-dollars type of frustration generated by wasteful clicks in Google Ads piling up, and up, and up...
Ralph Perrier noticed that his former business’ Google Ads account had been collecting invalid clicks from dubious sources -- so he decided to dig deeper. What he uncovered was worthy of a Hollywood action movie: vast networks of black-hat click farms and click bots created with the purpose of generating profit for cybercriminals by practically stealing companies' Google Ads budgets (without giving anything in return). Obviously, the problem of waste in Google Ads has only grown bigger and darker since Ralph faced it in his former business.
That's the bad part of the story, what about the happy one?
That’s when Ralph Perrier decided to stand up against what he unraveled to be a multibillion dollar problem: click fraud and invalid ad traffic. Not only did he become vocal about it, but he also built the very best solution for this problem: ClickGUARD.
The year was 2016, and the day ClickGUARD came to life marked the beginning of a whole new era: a data-driven era where Google Ads specialists can access, analyze, and optimize their campaigns by monitoring every single click in their Google Ads accounts.
Little by little, people rallied around ClickGUARD and its cause -- and today, both our headcount and our user base keeps on growing! We’ve helped thousands of Google Ads accounts save money and reinvest it in better traffic -- and we will continue to do so from hereon as well!