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Jason Pittock

Jason is a passionate data-driven specialist with extensive PPC & SEO experience. When not writing about SEM he can be found surfboarding the wildest ocean waves of the Argentinian coast.


10 Bits of Data to Prove You Need Click Google Fraud Protection in Your Life in 2021
January 21, 2021 by Jason Pittock | 6 min reading time

The global digital advertising spending is expected to reach $389.29 billion by the end of 2021. Ad fraud is expected to increase at the same pace. Running an ad campaign without click fraud is a […]

How to Choose the Best Amazon Advertising Software 🛒
January 20, 2021 by Jason Pittock | 10 min reading time

Long gone are the days when Amazon was just an online bookstore. These days, Amazon is not only a massive online retailer that generates tons of revenue, but also a great source of revenue for […]

Traffic Bots: A Brief History
January 19, 2021 by Jason Pittock | 9 min reading time

The war against the machines has always been a subject that fascinated screenwriters and movie-goers alike. Sure, they haven’t yet made a movie about traffic bots, but we’re here for it. 🚀 The scenario pretty […]

So, How Do You Identify Bot Traffic?
January 18, 2021 by Jason Pittock | 9 min reading time

Traffic generation is one of the biggest marketing challenges of all time. The more traffic your website gets, the better off your company is. Of course, businesses use different traffic generation techniques including (but not […]

5 Things You REALLY Need to Know about PPC Fraud Protection
January 15, 2021 by Jason Pittock | 9 min reading time

Clicks are the cornerstone of online PPC advertising. Many marketers try to master their targeting for the most cost-efficient ad budget. Yet despite all that effort, you might still see your clicks increase without conversions […]

Essential Things You NEED to Know about Click Farms and Their Effects
January 14, 2021 by Jason Pittock | 8 min reading time

Rampant digital fraud is making online marketing difficult (and expensive) to navigate.  Manipulation in the form of click fraud, click farms, fake followers, and buying “likes” to artificially boost engagement and harm competitors are shadowy […]

Google Smart Campaigns - Not so Smart Anymore?
January 13, 2021 by Jason Pittock | 8 min reading time

Google Smart campaigns—the name itself sounds pretty compelling, right? As marketing has gone digital, many advertisers have scrambled to adapt, so it’s easy to see why they’d be charmed by a tool with this name.  […]

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