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Depending on Machine Learning for Click Fraud Prevention. Yes or No?
August 12, 2020 by Jason Pittock | 7 min reading time

Click fraud is a term that describes all the interactions with a PPC ad that don't generate legit traffic. These interactions are usually done by robots, hackers or online criminals. As you work toward building […]

Click Fraud The Darkness or The Light?
August 12, 2020 by Jason Pittock | 7 min reading time

Click fraud costs digital advertisers and businesses some real bucks. Statista estimates that the cost of digital ad fraud will surpass $44 billion by 2022. There are numerous types of costs associated with click fraud. […]

21st Century Machine Learning in Marketing & PPC. Revealing the facts.
July 31, 2020 by Jason Pittock | 6 min reading time

Machine learning in Marketing? Yes, it is the 21st century and machine learning and AI have stormed the digital marketing scene. Question being, do you know enough about (ML) machine learning in marketing and artificial […]

Uber-fast growth of machine learning and the internet of things in digital marketing
July 31, 2020 by Jason Pittock | 4 min reading time

Machine learning is everywhere from the internet of things to digital marketing to big data to programming and beyond. Forecasts show that the global machine learning market will cross $30 billion by 2024. It is […]

PPC Blogs in 2020, Frustration Finding The Right One? Let's Stop That!
July 22, 2020 by Jason Pittock | 7 min reading time

More than 2.75 million posts are published every single day on WordPress that only powers 35% of all the websites in the world. The actual number of blog posts could be way over 5 million. […]

Advertising Fraud and Prevention Tools, Alive or Dead?
July 2, 2020 by Jason Pittock | 4 min reading time

I know advertising fraud and understanding its in's and out's is no piece of cake on a Sunday afternoon so let's get into it and understand a few basics: What is Advertising Fraud? What Ad […]

The Growth Of Pay Per Click Ad Fraud With E-commerce
June 24, 2020 by Jason Pittock | 3 min reading time

Unprecedented Pay Per Click Growth To demonstrate the titan that e-commerce has become, the global e-commerce market had $3.5 trillion in sales which is representative of 14% of the total share of global retail sales […]

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People discussing ecommerce with a Pay Per Click background
People discussing ecommerce with a Pay Per Click background
People discussing ecommerce with a Pay Per Click background
People discussing ecommerce with a Pay Per Click background
People discussing ecommerce with a Pay Per Click background
People discussing ecommerce with a Pay Per Click background
People discussing ecommerce with a Pay Per Click background
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