Increasing Crisis of the Online Ads by Wall Street

Digital advertising is on the verge of the uncertainty. With its importance and use increasing on a daily basis, it still carries a battle with the ugliest circumstances that deliberately sabotage their effectiveness. Those circumstances are known as click frauds – the act of fake ad clicks that end up zeroing ad budgets and generating

Crisis of Online Ads by Wall Street

The Actual Cost of Clicks

Each product promotion campaign definitely includes digital advertising. As the world progresses, more and more people spend most of their time on their phones and computers. Why spend millions on radios and TV ads if Facebook has 1.94 billion monthly active users and Instagram proudly maintains 700 million monthly active users? Running targeted ads on

The Cost of Clicks

Meet the New Malware Click Fraud: Redirector.Paco

Around 10 years ago the only way to perform click fraud was by manually clicking on the ads. If you think about it, click frauds used to take a lot of time and effort. For one thing, finding those ads could have been a lot of trouble. But not now. The evil, yet genius minds

Malware Click Fraud: Redirector.Paco

Fake Internet Bot Traffic

Marketers work day and night toward one goal – drive traffic to the website of their clients, raise the conversion rates to eventually increase the sales. All of the work they do follows this goal and there are a lot of tools and methods that help them reach the desired result. Pay-per-click ads are such

Fake Internet Bot

Click Frauds: Botnet Edition

Are you another victim of click frauds? Or you just want to be prepared in case a click fraud strikes you? Either way, you need to be well aware of the sources of click frauds. The times when people manually clicked on your ads are gone. In today’s world, it seems like there is nothing

Botnet Click Fraud

Another Click Fraud Malware: Kovter

We all use different software products on a daily basis and, let’s admit it, they help us out a lot. Advertisers, media agencies, and marketers also use their fair share of software. In addition to legal software, which have positive implementations that do not have harmful consequences, they also use malware without even realizing it.

Fraud Malware: Kovter

Accountability and Trust in Online Advertising

For a long time, digital advertising was considered rather safe and reliable. Marketers and media agencies were willing to pay to the sites to publish their ads. Running ad campaigns on online platforms had the potential to drive traffic and result in high conversion rates, like no other tool. However, with the increasing amount of

Online Advertising

Ad Fraud Industry Worth of 7 Billion

The advertising industry is definitely an evergreen in terms of demand and profit. All businesses, regardless of their format and specialization, need promotion and advertising provide that promotion. Over the course of several years, advertising changed its forms. Currently, the most widely known and utilized type of advertising is the digital advertising. The Internet opened

Ad Fraud

Consistent Traffic, Yet No Sales

Digital advertising is one of the most common ways of driving traffic to your websites. PPC ads grab attention and make people aware of your product or service. The statistics show that 27% of the targeted audience searches the brand on the ad, while 31% actually clicks on it. The latter is a relatively small

Website Traffic

Watch Out for Click Frauds

Can you name one business that doesn’t do any kind of advertising? I bet you can’t because no matter how great, innovative or profitable your business or startup is, you will need new customers. We now embarked a new era, the digitized era, which changed the way advertising had been done before. Marketing specialists all

Click Frauds