Shoppable Media as Seen through the Gartner Hype Cycle
During the year that lasted a decade (aka 2020), more and more advertisers and social media platforms turned to shoppable media to reach…
Conversational Marketing - A Journey through the Gartner Hype Cycle
Conversational marketing is defined as a tool for engaging with website visitors and converting leads using real-time dialogue. As a marketer, you know…
Artificial Intelligence in Ad Tech According to Gartner's Hype Cycle
Ever since the beginning of (modern) time, people have been fascinated with the thought of robots that could perform human activities. So, when…
The Best Management and Communication Tools for Full Stack Marketing Agencies
A full-stack marketing agency’s work is never done. The tasks within a marketing agency are exciting but diverse. For each of these marketing…
The Ultimate Marketing Technology Stack for Google Ads Agencies
Whether you are a Google Ads professional or a Google Ads agency owner, you most likely love your tools. They’re part of your…
How to Build Remote Teams for Your PPC Agency
The world is getting smaller. Faraway places and faraway people seem closer than ever before. In essence, though, the world hasn’t changed that…
How to Use Heatmap Analytics to Learn More about Your Google Ads Traffic
Google Analytics is an amazing tool that works exceptionally well when it comes to analyzing your website traffic and optimizing Google Ads. It…
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