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Tired of reading? Then listen to this post: The global digital advertising spending is expected to reach $389.29 billion by the end of 2021. Ad fraud is expected to increase at the same pace. Running […]

Tired of reading? Then listen to this post: Long gone are the days when Amazon was just an online bookstore. These days, Amazon is not only a massive online retailer that generates tons of revenue, […]

Tired of reading? Then listen to this post: The war against the machines has always been a subject that fascinated screenwriters and movie-goers alike. Sure, they haven’t yet made a movie about traffic bots, but […]

Tired of reading? Then listen to this post: Traffic generation is one of the biggest marketing challenges of all time. The more traffic your website gets, the better off your company is. Of course, businesses […]

Tired of reading? Then listen to this post: Clicks are the cornerstone of online PPC advertising. Many marketers try to master their targeting for the most cost-efficient ad budget. Yet despite all that effort, you […]

Tired of reading? Then listen to this post: Rampant digital fraud is making online marketing difficult (and expensive) to navigate.  Manipulation in the form of click fraud, click farms, fake followers, and buying “likes” to […]

Tired of reading? Then listen to this post: Google Smart campaigns—the name itself sounds pretty compelling, right? As marketing has gone digital, many advertisers have scrambled to adapt, so it’s easy to see why they’d […]