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Octavia DrexlerDecember 2, 2022
In an ideal world, everyone would be of immaculate marketing morals: nobody would be dishonest, and all advertising would be truthful. That laundry…
Octavia DrexlerNovember 24, 2022
This blog seeks to delve into the fascinating world of the Ad Nauseam extension – a tiny app that caused worldwide panic throughout…
Octavia DrexlerNovember 17, 2022
Brand pillars are the unshakable foundation businesses are built on. Buzzword-y? Maybe. Essential to building marketing strategies that really work -- particularly in…
Ralph PerrierNovember 9, 2022
In 2020, Google reported more than 2 million separate instances of website spoofing. But surely you can tell the difference between a popular…
Ralph PerrierOctober 28, 2022
Sophisticated Invalid Traffic is an issue -- a real, painful, and budget-wasting one. You can’t protect yourself if you don’t understand where the…
Ralph PerrierAugust 18, 2022
Whether you’re an advertiser or a publisher who wants to make sure your AdSense account is prim and proper, you can admit that…
Ralph PerrierJuly 25, 2022
It has been estimated that, globally, digital advertising fraud costs would grow exponentially between 2018 and 2023, from $35 billion to $100 billion.…
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