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Ad / Click Fraud

Dealing with the challenges of fraud in the modern era of digital marketing might not be the most straightforward, so we try to make it simple to understand while providing some advice to help deal with it. So read up to stay up to date on the latest ad / click fraud news direct from the ClickGUARD team.

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21st Century Machine Learning in Marketing & PPC. Revealing the facts.
July 31, 2020 by Jason Pittock | 6 min reading time

Machine learning in Marketing? Yes, it is the 21st century and machine learning and AI have stormed the digital marketing scene. Question being, do you know enough about (ML) machine learning in marketing and artificial […]

Advertising Fraud and Prevention Tools, Alive or Dead?
July 2, 2020 by Jason Pittock | 4 min reading time

I know advertising fraud and understanding its in's and out's is no piece of cake on a Sunday afternoon so let's get into it and understand a few basics: What is Advertising Fraud? What Ad […]

The Growth Of Pay Per Click Ad Fraud With E-commerce
June 24, 2020 by Jason Pittock | 3 min reading time

Unprecedented Pay Per Click Growth To demonstrate the titan that e-commerce has become, the global e-commerce market had $3.5 trillion in sales which is representative of 14% of the total share of global retail sales […]

Excluding bad placements automatically to eliminate low-quality PPC traffic
May 2, 2019 by ClickGUARD Team | 6 min reading time

PPC Traffic (The good stuff) is quite a pickle, to say the least, unfortunately for advertisers, it’s extremely easy to abuse ads on Google Display Network, get frustrated and give up altogether. With paid search, […]

5 Ways You Are An Easy Target For PPC Fraud
April 8, 2019 by ClickGUARD Team | 7 min reading time

PPC Fraud in a Nutshell PPC Fraud is a bane that very few people know enough about. The problem often seems to be in a lack of awareness. Over the past 10 years, PPC Fraud […]

How Does Click Forensics Work?
March 13, 2019 by ClickGUARD Team | 7 min reading time

Click forensics sounds sophisticated and boring? OK, I get it. But how about if I told you that 30% of your ads budget is being wasted by not having click forensics, does that sound like […]

1 Way Click Fraud Can Influence a ROAS Pay Per Click Campaign?
February 21, 2019 by ClickGUARD Team | 4 min reading time

When it comes to a pay per click campaign or marketing one thing we are certain of is it never has a shortage of, it’s things to measure. There also seems to be an abundance […]

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