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Ad / Click Fraud

Dealing with the challenges of fraud in the modern era of digital marketing might not be the most straightforward, so we try to make it simple to understand while providing some advice to help deal with it. So read up to stay up to date on the latest ad / click fraud news direct from the ClickGUARD team.

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2020 Global Ad & PPC - Click Fraud Statistics
October 14, 2020 by Jason Pittock | 7 min reading time

Before getting into the click fraud statistics lets take a quick look at what the problem is. What is click fraud anyway? One of the first things that you need to be cautious of when […]

Bot Farms and Click Bots - the secret "sauce" of invalid PPC clicks
September 21, 2020 by Jason Pittock | 14 min reading time

Bot Farms a Billion Dollar Industry & How to Unravel their Black Magic PPC click fraud is a gigantic industry that’s growing rapidly. It is estimated that the global click fraud market will cross $44 […]

A 'zombie squad' of bots (and bot farms) are going to pinch $7.2 BN from PPC this year?
August 19, 2020 by Jason Pittock | 6 min reading time

Mitigating the threat of bot farms PPC campaigns are great avenues for bringing customers to your company as long as you’re cautious about preventing bot farms from thwarting your efforts. What are bot farms and […]

Dirty Secrets About Click Fraud - 6 Secrets Exposed - Do You Know Them?
August 19, 2020 by Jason Pittock | 7 min reading time

The dirty secrets behind click fraud are well worth knowing, if you are a marketer, business owner or just looking to understand more on this subject, these are some of the secrets you should know. […]

Depending on Machine Learning for Click Fraud Prevention. Yes or No?
August 12, 2020 by Jason Pittock | 7 min reading time

Click fraud is a term that describes all the interactions with a PPC ad that don't generate legit traffic. These interactions are usually done by robots, hackers or online criminals. As you work toward building […]

Click Fraud The Darkness or The Light?
August 12, 2020 by Jason Pittock | 7 min reading time

Click fraud costs digital advertisers and businesses some real bucks. Statista estimates that the cost of digital ad fraud will surpass $44 billion by 2022. There are numerous types of costs associated with click fraud. […]

21st Century Machine Learning in Marketing & PPC. Revealing the facts.
July 31, 2020 by Jason Pittock | 6 min reading time

Machine learning in Marketing? Yes, it is the 21st century and machine learning and AI have stormed the digital marketing scene. Question being, do you know enough about (ML) machine learning in marketing and artificial […]

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