If your site is optimized well, you’re surely getting lots of visitors. Whether you know it or not, thousands of them are probably not even human, but spam bots, and they’re crawling all over your […]

As a digital marketer or entrepreneur, you know that ads are the driving force behind getting your business in front of customers and generating revenue.  Determining the effectiveness of your paid adverts is crucial for […]

The internet has been around for decades, and it gets a lot of activity every day. People socialize, search for information, and buy products and services. With advances in artificial intelligence and automated digital tools, […]

If you’ve spent any amount of time in digital marketing, you’re bound to bump into click fraud problems. Have you ever been in a position where you suspected something wasn’t quite right with your ad […]

Bots are obedient little “beings”. When you give them a job to do and instruct them on exactly how to do it, they're off to the races to get the job done. Bots can easily […]

Anyone who’s been active online has seen ads that pop-up enticing us with free offers, either for a trip or a new phone. While we’ve seen those ads pop up, what we can’t see is […]

There’s no way around it - with conducting business online comes the risk of being exploited by digital fraudsters, especially in the PPC world. And oh, my are there a lot of types of PPC […]