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Ad / Click Fraud

Dealing with the challenges of fraud in the modern era of digital marketing might not be the most straightforward, so we try to make it simple to understand while providing some advice to help deal with it. So read up to stay up to date on the latest ad / click fraud news direct from the ClickGUARD team.

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10 Bits of Data to Prove You Need Click Google Fraud Protection in Your Life in 2021
January 21, 2021 by Jason Pittock | 6 min reading time

The global digital advertising spending is expected to reach $389.29 billion by the end of 2021. Ad fraud is expected to increase at the same pace. Running an ad campaign without click fraud is a […]

Traffic Bots: A Brief History
January 19, 2021 by Jason Pittock | 9 min reading time

The war against the machines has always been a subject that fascinated screenwriters and movie-goers alike. Sure, they haven’t yet made a movie about traffic bots, but we’re here for it. 🚀 The scenario pretty […]

So, How Do You Identify Bot Traffic?
January 18, 2021 by Jason Pittock | 9 min reading time

Traffic generation is one of the biggest marketing challenges of all time. The more traffic your website gets, the better off your company is. Of course, businesses use different traffic generation techniques including (but not […]

5 Things You REALLY Need to Know about PPC Fraud Protection
January 15, 2021 by Jason Pittock | 9 min reading time

Clicks are the cornerstone of online PPC advertising. Many marketers try to master their targeting for the most cost-efficient ad budget. Yet despite all that effort, you might still see your clicks increase without conversions […]

Essential Things You NEED to Know about Click Farms and Their Effects
January 14, 2021 by Jason Pittock | 8 min reading time

Rampant digital fraud is making online marketing difficult (and expensive) to navigate.  Manipulation in the form of click fraud, click farms, fake followers, and buying “likes” to artificially boost engagement and harm competitors are shadowy […]

Google Smart Campaigns - Not so Smart Anymore?
January 13, 2021 by Jason Pittock | 8 min reading time

Google Smart campaigns—the name itself sounds pretty compelling, right? As marketing has gone digital, many advertisers have scrambled to adapt, so it’s easy to see why they’d be charmed by a tool with this name.  […]

Click Fraud Detection: How Does It ACTUALLY Work?
January 12, 2021 by Jason Pittock | 8 min reading time

By now, it should be well understood that click fraud costs advertisers billions of dollars each year -- and as such, click fraud detection is absolutely mandatory.  In a nutshell, click fraud depletes your ad […]

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