CHAT

The global digital advertising spending is expected to reach $389.29 billion by the end of 2021. Ad fraud is expected to increase at the same pace. Running an ad campaign without click fraud is a […]

The war against the machines has always been a subject that fascinated screenwriters and movie-goers alike. Sure, they haven’t yet made a movie about traffic bots, but we’re here for it. 🚀 The scenario pretty […]

Traffic generation is one of the biggest marketing challenges of all time. The more traffic your website gets, the better off your company is. Of course, businesses use different traffic generation techniques including (but not […]

Clicks are the cornerstone of online PPC advertising. Many marketers try to master their targeting for the most cost-efficient ad budget. Yet despite all that effort, you might still see your clicks increase without conversions […]

Rampant digital fraud is making online marketing difficult (and expensive) to navigate.  Manipulation in the form of click fraud, click farms, fake followers, and buying “likes” to artificially boost engagement and harm competitors are shadowy […]

Google Smart campaigns—the name itself sounds pretty compelling, right? As marketing has gone digital, many advertisers have scrambled to adapt, so it’s easy to see why they’d be charmed by a tool with this name.  […]

By now, it should be well understood that click fraud costs advertisers billions of dollars each year -- and as such, click fraud detection is absolutely mandatory.  In a nutshell, click fraud depletes your ad […]