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Google Ads

Get the latest Google Ads tips, tricks and advice from our PPC professionals. We'll provide Insightful, actionable advice and walk you though the steps of how to get the most out of your Google Ads accounts. Every article is designed to help you achieve be more effective when working with Google Ads so you can grow your revenue.

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Uber-fast growth of machine learning and the internet of things in digital marketing
July 31, 2020 by Jason Pittock | 4 min reading time

Machine learning is everywhere from the internet of things to digital marketing to big data to programming and beyond. Forecasts show that the global machine learning market will cross $30 billion by 2024. It is […]

Advertising Fraud and Prevention Tools, Alive or Dead?
July 2, 2020 by Jason Pittock | 4 min reading time

I know advertising fraud and understanding its in's and out's is no piece of cake on a Sunday afternoon so let's get into it and understand a few basics: What is Advertising Fraud? What Ad […]

The Growth Of Pay Per Click Ad Fraud With E-commerce
June 24, 2020 by Jason Pittock | 3 min reading time

Unprecedented Pay Per Click Growth To demonstrate the titan that e-commerce has become, the global e-commerce market had $3.5 trillion in sales which is representative of 14% of the total share of global retail sales […]

Negative Keywords in Google Ads - 10+1 reasons why should be using them!
April 16, 2019 by ClickGUARD Team | 5 min reading time

Negative keywords, as their name suggests, are the opposite of regular keywords. A negative keyword in a search query ensures that your ad doesn’t show up on the results page. So, for example, if you […]

Chrome Lazy Loading? Should Marketers Worry About Chrome 75 Lazy Loading Update?
April 9, 2019 by ClickGUARD Team | 6 min reading time

The Chrome lazy loading, an upcoming Google Chrome feature might hurt ad revenue, but it might also give us a new way to fight against ad fraud. According to a report published by the Search […]

Google Ads Refund Explained
January 14, 2019 by ClickGUARD Team | 5 min reading time

When you first start out in Google ads you had probably never heard that a Google ads refund procedure exists? Do all the invalid clicks your ads are getting make you feel worried? Are you […]

Stop Invalid Clicks in Google Ads
July 18, 2018 by ClickGUARD Team | 5 min reading time

Click fraud is a serious issue. Statistics show that ad fraud will cost advertisers $19 billion in 2018. This means advertisers are expected to lose $51 million a day due to PPC invalid clicks. This […]

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