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Google Ads

Get the latest Google Ads tips, tricks and advice from our PPC professionals. We'll provide Insightful, actionable advice and walk you though the steps of how to get the most out of your Google Ads accounts. Every article is designed to help you achieve be more effective when working with Google Ads so you can grow your revenue.


Google Smart Campaigns - Not so Smart Anymore?
January 13, 2021 by Jason Pittock | 8 min reading time

Google Smart campaigns—the name itself sounds pretty compelling, right? As marketing has gone digital, many advertisers have scrambled to adapt, so it’s easy to see why they’d be charmed by a tool with this name.  […]

What the GCLID? Google Click Identifier Issues You Should Be Aware Of 😶
January 7, 2021 by Jason Pittock | 9 min reading time

With Google ad campaigns, there's lots of money at stake, so you need to be sure you’re spending it wisely. While Google Ads does much of the work of managing ad campaigns for you, it […]

The "Google Ads Consultant" Lingo That Will Buzz You Away
November 17, 2020 by Jason Pittock | 9 min reading time

The Google Ads Consultant Lingo We’ve all been there – in the meeting where someone “important” seems to be talking around in circles. Saying lots of big, fancy, important-sounding words, yet not telling you anything […]

Planning Your Google Ads Step by Step
November 16, 2020 by Jason Pittock | 8 min reading time

Doing Your Google Ads Planning is not "optional" - Get the Basics Right and The Rest Will Flow! This plan is a guide for your initial Google Ads planning and set up. Google Ads is […]

The Best Google Ads Scripts to Hack PPC Growth! (40 Examples)
November 12, 2020 by Jason Pittock | 13 min reading time

Best Google Ads Scripts for Customized Control Scripts can intimidate you if you are not a programmer, at first sight, they intimated me anyway, so I decided to write this article to share my journey […]

5 Examples of Highly Effective Google Ads Copy
November 6, 2020 by Jason Pittock | 7 min reading time

Running a successful Google Ads campaign isn’t easy. I know that and you can read all about the mistakes I made in my other article - "3 Must-know mistakes I made as a Google Ads […]

3 "Must-Know" Mistakes I Made as a Google Ads Consultant
October 31, 2020 by Jason Pittock | 11 min reading time

Do You Have a Google Ads Consultant Badge? A Shiny One? Before you start reading this, let’s get one thing straight, this article is told against me, and in the memoir of my “Google Ads […]

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