CHAT

Google Smart campaigns—the name itself sounds pretty compelling, right? As marketing has gone digital, many advertisers have scrambled to adapt, so it’s easy to see why they’d be charmed by a tool with this name.  […]

With Google ad campaigns, there's lots of money at stake, so you need to be sure you’re spending it wisely. While Google Ads does much of the work of managing ad campaigns for you, it […]

The Google Ads Consultant Lingo We’ve all been there – in the meeting where someone “important” seems to be talking around in circles. Saying lots of big, fancy, important-sounding words, yet not telling you anything […]

Doing Your Google Ads Planning is not "optional" - Get the Basics Right and The Rest Will Flow! This plan is a guide for your initial Google Ads planning and set up. Google Ads is […]

Best Google Ads Scripts for Customized Control Scripts can intimidate you if you are not a programmer, at first sight, they intimated me anyway, so I decided to write this article to share my journey […]

Running a successful Google Ads campaign isn’t easy. I know that and you can read all about the mistakes I made in my other article - "3 Must-know mistakes I made as a Google Ads […]

Do You Have a Google Ads Consultant Badge? A Shiny One? Before you start reading this, let’s get one thing straight, this article is told against me, and in the memoir of my “Google Ads […]