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Google Ads

Get the latest Google Ads tips, tricks and advice from our PPC professionals. We'll provide Insightful, actionable advice and walk you though the steps of how to get the most out of your Google Ads accounts. Every article is designed to help you achieve be more effective when working with Google Ads so you can grow your revenue.

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25 Pieces of Search Advertising Statistics You Need as a PPC Marketer in 2021
April 18, 2021 by Jason Pittock | 8 min reading time

2020 was a turbulent year that upended all the rules we’ve grown accustomed to.  Whether you are a business owner or digital advertiser, you likely had to re-think your marketing strategies and pivot several times […]

Google Ads Broad Match: What's Going On, Really?
April 18, 2021 by Jason Pittock | 9 min reading time

It’s official… Google Ads Google Ads Broad Match is being retired. It’s been a slow phase-out that has been in place for about 2-3 years now. So, how is this going to affect you as […]

Should You Target CPA in Google Ads? -- A Bidding Strategy Overview
March 31, 2021 by Jason Pittock | 6 min reading time

Google Ads bidding strategies can be a bit of a mystery sometimes, but knowing which one suits your business, goals, and market is absolutely critical when it comes to the success of your ad campaigns. […]

Google Ads Examples from 2020 You Want to Remember in 2021
March 31, 2021 by Jason Pittock | 4 min reading time

Looking at Google Ads examples from 2020 might just be what you need when you’re running out of ideas. It’s not that you should copy them, it’s just that sometimes, good Google ads give us […]

5 Smart Ways to Maximize Your Return on Ad Spend (ROAS)
March 29, 2021 by Jason Pittock | 7 min reading time

As a digital marketer or entrepreneur, you know that ads are the driving force behind getting your business in front of customers and generating revenue.  Determining the effectiveness of your paid adverts is crucial for […]

Google AdWords eCommerce Tracking: The Ultimate Guide
March 26, 2021 by Jason Pittock | 8 min reading time

Data is a marketer's best friend. Without it, it's impossible to make good business decisions. Ecommerce is a big business, and the trends in consumer behavior are always changing. Do you want to be a […]

What Is Invalid Traffic in Google Ads and What Can You Do About It?
March 26, 2021 by Jason Pittock | 8 min reading time

Websites for businesses in every industry the world over get a fair amount of invalid traffic and fraudulent clicks on their websites. To what extent? Bad bots made up almost a fourth of all web […]

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