2020 was a turbulent year that upended all the rules we’ve grown accustomed to.  Whether you are a business owner or digital advertiser, you likely had to re-think your marketing strategies and pivot several times […]

It’s official… Google Ads Google Ads Broad Match is being retired. It’s been a slow phase-out that has been in place for about 2-3 years now. So, how is this going to affect you as […]

Google Ads bidding strategies can be a bit of a mystery sometimes, but knowing which one suits your business, goals, and market is absolutely critical when it comes to the success of your ad campaigns. […]

Looking at Google Ads examples from 2020 might just be what you need when you’re running out of ideas. It’s not that you should copy them, it’s just that sometimes, good Google ads give us […]

As a digital marketer or entrepreneur, you know that ads are the driving force behind getting your business in front of customers and generating revenue.  Determining the effectiveness of your paid adverts is crucial for […]

Data is a marketer's best friend. Without it, it's impossible to make good business decisions. Ecommerce is a big business, and the trends in consumer behavior are always changing. Do you want to be a […]

Websites for businesses in every industry the world over get a fair amount of invalid traffic and fraudulent clicks on their websites. To what extent? Bad bots made up almost a fourth of all web […]