The Best Google Display Ads Examples for High Converting Campaigns Advertising plays a strong role in shaping our attitudes and beliefs over just about everything. If you’re going to advertise it pays to review a […]
Google Ads
Get the latest Google Ads tips, tricks and advice from our PPC professionals. We'll provide Insightful, actionable advice and walk you though the steps of how to get the most out of your Google Ads accounts. Every article is designed to help you achieve be more effective when working with Google Ads so you can grow your revenue.
How I learnt Not to Trust Google Smart Campaigns and the Machine Learning of the Largest PPC Network in the World.
Do you blindly trust Google Smart campaigns that make you believe they’re the fast-track to marketing success? Let me share with you my story that might make you think twice. Google has been on a […]
Machine Learning and Google Smart Campaigns—The Good, the Bad, and the Ugly.
Machine learning in PPC has become mainstream, and there is no going around it. Artificial intelligence and ML have found their place within many industries and have infiltrated our lives far more than you can […]
ROAS vs ROI in PPC? Look 'n Learn How to Calculate it in Less Than 7 Minutes.
One of the biggest challenges that marketers and advertisers face is related to proving the return on investment on the campaigns they run. Proving marketing ROI is the second biggest global challenge faced by marketers. […]
Click Fraud The Darkness or The Light?
Click fraud costs digital advertisers and businesses some real bucks. Statista estimates that the cost of digital ad fraud will surpass $44 billion by 2022. There are numerous types of costs associated with click fraud. […]
Uber-fast growth of machine learning and the internet of things in digital marketing
Machine learning is everywhere from the internet of things to digital marketing to big data to programming and beyond. Forecasts show that the global machine learning market will cross $30 billion by 2024. It is […]
Advertising Fraud and Prevention Tools, Alive or Dead?
I know advertising fraud and understanding its in's and out's is no piece of cake on a Sunday afternoon so let's get into it and understand a few basics: What is Advertising Fraud? What Ad […]
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