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Guides & Tools

Figuring out the digital marketing puzzle can be tough, especially if you have limited experience. The following guides for various tools and products have been battle-tested by real people and real businesses. You’ll find advice on the most powerful strategies, best marketing tools and methods on how to maximize your PPC marketing and more.


How to Choose the Best Amazon Advertising Software 🛒
January 20, 2021 by Jason Pittock | 10 min reading time

Long gone are the days when Amazon was just an online bookstore. These days, Amazon is not only a massive online retailer that generates tons of revenue, but also a great source of revenue for […]

So, How Do You Identify Bot Traffic?
January 18, 2021 by Jason Pittock | 9 min reading time

Traffic generation is one of the biggest marketing challenges of all time. The more traffic your website gets, the better off your company is. Of course, businesses use different traffic generation techniques including (but not […]

Fake Spotify Streams: The Numbers Speak Millions
January 11, 2021 by Jason Pittock | 9 min reading time

Defrauding isn’t solely reserved for clicks. Streaming farms are the new fraudsters in town, using bots, or “fake listeners,” to steal advertiser money and rack up massive fraudulent payouts from illegitimate plays on streaming platforms […]

What the GCLID? Google Click Identifier Issues You Should Be Aware Of 😶
January 7, 2021 by Jason Pittock | 9 min reading time

With Google ad campaigns, there's lots of money at stake, so you need to be sure you’re spending it wisely. While Google Ads does much of the work of managing ad campaigns for you, it […]

What Is Microsoft Clarity and Can It Help Your Business?
January 7, 2021 by Jason Pittock | 6 min reading time

In a perfect world, marketers would have easy access to every single piece of data they need to improve their campaigns. Advancements in technology aren't quite there yet, but there are tools that could help […]

How to Calculate CTR: A Comprehensive Guide
December 31, 2020 by Jason Pittock | 7 min reading time

Click-through rate (CTR) is one of the most useful and effective metrics that measure ad engagement for a PPC campaign. As a PPC expert or a digital marketer, you must know how to calculate CTR […]

What Is CPM and How to Use It to Your Advantage
December 30, 2020 by Jason Pittock | 6 min reading time

One of the most essential tasks you have to perform as a digital advertiser is optimizing the cost of your campaigns. Cost optimization requires in-depth knowledge and understanding of cost-related metrics such as CPC, CPM, […]

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