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Guides & Tools

Figuring out the digital marketing puzzle can be tough, especially if you have limited experience. The following guides for various tools and products have been battle-tested by real people and real businesses. You’ll find advice on the most powerful strategies, best marketing tools and methods on how to maximize your PPC marketing and more.

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Shoppable Media as Seen through the Gartner Hype Cycle

July 23, 2021 by Jason Pittock | 10 min reading time
During the year that lasted a decade (aka 2020), more and more advertisers and social media platforms turned to shoppable media to reach…

Conversational Marketing - A Journey through the Gartner Hype Cycle

July 23, 2021 by Jason Pittock | 9 min reading time
Conversational marketing is defined as a tool for engaging with website visitors and converting leads using real-time dialogue. As a marketer, you know…

Artificial Intelligence in Ad Tech According to Gartner's Hype Cycle

July 23, 2021 by Jason Pittock | 12 min reading time
Ever since the beginning of (modern) time, people have been fascinated with the thought of robots that could perform human activities. So, when…

The Best Management and Communication Tools for Full Stack Marketing Agencies

July 22, 2021 by Jason Pittock | 8 min reading time
A full-stack marketing agency’s work is never done. The tasks within a marketing agency are exciting but diverse. For each of these marketing…

The Ultimate Marketing Technology Stack for Google Ads Agencies

July 21, 2021 by Jason Pittock | 8 min reading time
Whether you are a Google Ads professional or a Google Ads agency owner, you most likely love your tools. They’re part of your…

How to Use Heatmap Analytics to Learn More about Your Google Ads Traffic

July 7, 2021 by Jason Pittock | 8 min reading time
Google Analytics is an amazing tool that works exceptionally well when it comes to analyzing your website traffic and optimizing Google Ads. It…

How to Become a Google Ads Specialist

July 2, 2021 by Jason Pittock | 9 min reading time
Calling all PPC marketers and entrepreneurs curious about how to become a Google Ads specialist – whether you’re a seasoned PPC marketer ready…
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