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Guides & Tools

Figuring out the digital marketing puzzle can be tough, especially if you have limited experience. The following guides for various tools and products have been battle-tested by real people and real businesses. You’ll find advice on the most powerful strategies, best marketing tools and methods on how to maximize your PPC marketing and more.

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5 Myths in the PPC Fraud Protection Industry You Need to Know
March 31, 2021 by Jason Pittock | 4 min reading time

The PPC fraud protection industry seems like a pretty scary place. On the one hand, you are constantly assaulted with companies telling you that your competition is clicking on your ads to drain your budget. […]

Should You Target CPA in Google Ads? -- A Bidding Strategy Overview
March 31, 2021 by Jason Pittock | 6 min reading time

Google Ads bidding strategies can be a bit of a mystery sometimes, but knowing which one suits your business, goals, and market is absolutely critical when it comes to the success of your ad campaigns. […]

Pay per Click Affiliate Programs: What You REALLY Need to Know
March 29, 2021 by Jason Pittock | 8 min reading time

Pay per click (PPC) affiliate programs offer a lucrative way to spread the word about your brand. What's more, they’re relentlessly fierce and competitive. There’s no shortage of affiliate programs in the pay per click […]

What Is Invalid Traffic in Google Ads and What Can You Do About It?
March 26, 2021 by Jason Pittock | 8 min reading time

Websites for businesses in every industry the world over get a fair amount of invalid traffic and fraudulent clicks on their websites. To what extent? Bad bots made up almost a fourth of all web […]

The Bidding Strategy Options Every Marketer Should Know
March 24, 2021 by Jason Pittock | 8 min reading time

With so many options for automated bidding available, Google Ads can leave you wondering which overall bidding strategy will give you the best results. By making wise choices, you get vast improvement in your ad […]

10 Google AdWords Examples from 2020 Not to Follow in 2021
March 18, 2021 by Jason Pittock | 6 min reading time

Google Ads (previously known as Google AdWords) can definitely bring quite a lot of benefits to your business (and even more so if you activate in some niches where PPC is more profitable). However, you […]

10 Controversial Ads that Rocked the World in Recent Years
March 15, 2021 by Jason Pittock | 7 min reading time

Everybody loves a bit of controversy (😈), but when it comes to controversial ads, the opinions are split. On the one hand, we have those who say “all publicity is good publicity”, but on the […]

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