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Guides & Tools

Figuring out the digital marketing puzzle can be tough, especially if you have limited experience. The following guides for various tools and products have been battle-tested by real people and real businesses. You’ll find advice on the most powerful strategies, best marketing tools and methods on how to maximize your PPC marketing and more.


Examples of Highly Effective Google Ads Copy
October 22, 2020 by Jason Pittock | 7 min reading time

Running a successful Google Ads campaign isn’t easy. It is the world’s largest ad network that holds 90% of market share in the world. When you run an ad campaign on Google Ads, you are […]

The Top Google Display Ads that Convert Every Single Time (examples included)
October 8, 2020 by Jason Pittock | 10 min reading time

The Best Google Display Ads Examples for High Converting Campaigns Advertising plays a strong role in shaping our attitudes and beliefs over just about everything. If you’re going to advertise it pays to review a […]

Should SaaS Entrepreneurs Be Granular When it Comes to Marketing ROI?
October 7, 2020 by Jason Pittock | 10 min reading time

The Problem With "Marketing ROI" As marketers, we walk a fine line between being too entrenched in data and being too high-level with our marketing results. On the one hand, the high-level end, what matters […]

How I learnt Not to Trust Google Smart Campaigns and the Machine Learning of the Largest PPC Network in the World.
September 30, 2020 by Jason Pittock | 18 min reading time

Do you blindly trust Google Smart campaigns that make you believe they’re the fast-track to marketing success? Let me share with you my story that might make you think twice. Google has been on a […]

3 Ninja Ways to Block Invalid Traffic IVT and Bot Farms with IP Exclusions
September 28, 2020 by Jason Pittock | 8 min reading time

The Problem with Invalid Traffic IVT Generating quality website traffic is the biggest dilemma of today’s businesses, marketers, and advertisers. If you have an online presence, you need traffic. Traffic drives the internet. No traffic […]

ROAS vs ROI in PPC? Look 'n Learn How to Calculate it in Less Than 7 Minutes.
September 8, 2020 by Jason Pittock | 13 min reading time

One of the biggest challenges that marketers and advertisers face is related to proving the return on investment on the campaigns they run. Proving marketing ROI is the second biggest global challenge faced by marketers. […]

Is Click Fraud Negatively Impacting Your ROAS? 3+1 Reasons why it could be, and it's time you STOPPED it!
September 2, 2020 by Jason Pittock | 11 min reading time

ROAS calculation in modern-day marketing Advertising your business is no longer as simple as taking out an ad in print media like the local yellow pages or the daily newspaper. While the mode of advertising […]

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