The Threat of Competitor Click Fraud

Click fraud refers to the process of generating unwanted clicks on PPC advertising campaigns. These clicks are unwanted because, for whatever reason, they will never generate a sale. They might be caused by a human, or a program (bot), but either way, no matter how many visits they make to your page, you will never

Click Frauds: Botnet Edition

Are you another victim of click frauds? Or you just want to be prepared in case a click fraud strikes you? Either way, you need to be well aware of the sources of click frauds. The times when people manually clicked on your ads are gone. In today’s world, it seems like there is nothing

Botnet Click Fraud

Methbots: the Story Behind

Currently, every advertiser knows the number one risk of online ads. Digital advertisers consider the possibility of facing click frauds and cyber security specialists seek to find solutions. In some cases, PPC click frauds go unnoticed because they are minor and do not affect the advertising budget. On contrary, the web has experienced some major

Methbots

Best Click Fraud Prevention Methods

What is the purpose of digital advertising? Promoting a product on every possible online platform to get more customers. Well, it’s common knowledge. What’s frequently ignored is the illegal activities that endanger the effectiveness of the ads. PPC click frauds are unfortunately all over the Internet and can occur to you at any time. Since

Fraud Prevention

How to Identify Click Fraud

To speak with stereotypes, cyber criminals wear black hoodies and glasses, they sit in the dark, in front of the computer with green screen and endlessly click on the keyboard. There might be some truth to this but click fraudsters don’t fall under this umbrella. Have you noticed that your PPC ads don’t serve the

Click Fraud Crook

Are your AdWords Conversions Skewed by Click Fraud?

Successful pay-per-click ad campaigns share something in common – AdWords. Unfortunately, you need to pay for that. In marketing, AdWords is an investment and just like any other investment, you expect returns from it. Otherwise, why would you spend your budget on it? You wait impatiently to check out the conversion rates and enjoy the

Google AdWords Click Fraud

Methbot: Click Fraud 2.0

It’s no secret that click fraud is a potential gold mine for the most malicious of cyber criminals out there. There are huge financial gains for those falsifying visits to advertiser’s websites and the phenomenon is hardly a new one. What is new, however, is the sophistication with which these attacks are now being carried

The Threat of Botnets and Click Fraud

Click fraud is a very real problem for advertisers on digital media. Its proliferation in recent years has cheapened the advertising industry significantly, and the number of extremely dubious and blatantly fake site visits advertisers experience is on the rise.   One of the most common tools that the fraudsters utilize is the bot. A bot

Is Fighting Mobile Click Fraud A Waste Of Time?

We all know that click fraud is a massive problem for the advertising industry. Every year it costs literally billions of dollars to savvy, sophisticated cyber criminals who have a seemingly endless supply of tricks up their sleeves to appropriate funds. The mobile phone advertising industry is no exception to the onslaught of fraudulent clicking.

The Brief Guide to Click Fraud

Click fraud affects most online advertisers at some point. Even with the most thought-out advertising campaigns, the threat of unwanted clicks to a company’s ROI is a very real one. Surveys estimate that upwards of 40% of the clicks on advertiser’s links can be attributed to the malicious practice. With the combined annual bill costing