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PPC Marketing

“This Week/Month in PPC marketing” – aka. your monthly dose of PPC Marketing news. Read this to find out the lates buzz about what’s going on in PPC marketing.


21st Century Machine Learning in Marketing & PPC. Revealing the facts.
July 31, 2020 by Jason Pittock | 6 min reading time

Machine learning in Marketing? Yes, it is the 21st century and machine learning and AI have stormed the digital marketing scene. Question being, do you know enough about (ML) machine learning in marketing and artificial […]

Uber-fast growth of machine learning and the internet of things in digital marketing
July 31, 2020 by Jason Pittock | 4 min reading time

Machine learning is everywhere from the internet of things to digital marketing to big data to programming and beyond. Forecasts show that the global machine learning market will cross $30 billion by 2024. It is […]

PPC Blogs in 2020, Frustration Finding The Right One? Let's Stop That!
July 22, 2020 by Jason Pittock | 7 min reading time

More than 2.75 million posts are published every single day on WordPress that only powers 35% of all the websites in the world. The actual number of blog posts could be way over 5 million. […]

The Growth Of Pay Per Click Ad Fraud With E-commerce
June 24, 2020 by Jason Pittock | 3 min reading time

Unprecedented Pay Per Click Growth To demonstrate the titan that e-commerce has become, the global e-commerce market had $3.5 trillion in sales which is representative of 14% of the total share of global retail sales […]

5 Customer-Centric Tips for PPC Agencies and Freelancers.
May 15, 2019 by ClickGUARD Team | 7 min reading time

It should come as no surprise that PPC agencies and freelancers can sometimes become so engrossed in the technical side of the business that they forget what it’s all about — the customers. Digital marketing […]

How Much Should You Spend on PPC Advertising?
May 8, 2019 by ClickGUARD Team | 6 min reading time

Setting your PPC Advertising budget is one of the most important decisions marketers must make when developing their strategies for a PPC Advertising campaign. It’s also among the most challenging ones. The lack of data, […]

The Digital Marketing Conference - Konverzija 2019 recap - Lessons and Takeaways
April 23, 2019 by ClickGUARD Team | 18 min reading time

"A Bosnian, a Croat, and a Serb walk into a conference room" sounds like a start of a bad joke. Konverzija, however, was everything but, even though it saw its fair share of people from […]

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