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PPC Marketing

“This Week/Month in PPC marketing” – aka. your monthly dose of PPC Marketing news. Read this to find out the lates buzz about what’s going on in PPC marketing.


How to Choose the Best Amazon Advertising Software 🛒
January 20, 2021 by Jason Pittock | 10 min reading time

Long gone are the days when Amazon was just an online bookstore. These days, Amazon is not only a massive online retailer that generates tons of revenue, but also a great source of revenue for […]

5 Things You REALLY Need to Know about PPC Fraud Protection
January 15, 2021 by Jason Pittock | 9 min reading time

Clicks are the cornerstone of online PPC advertising. Many marketers try to master their targeting for the most cost-efficient ad budget. Yet despite all that effort, you might still see your clicks increase without conversions […]

Click Fraud Detection: How Does It ACTUALLY Work?
January 12, 2021 by Jason Pittock | 8 min reading time

By now, it should be well understood that click fraud costs advertisers billions of dollars each year -- and as such, click fraud detection is absolutely mandatory.  In a nutshell, click fraud depletes your ad […]

Fake Spotify Streams: The Numbers Speak Millions
January 11, 2021 by Jason Pittock | 9 min reading time

Defrauding isn’t solely reserved for clicks. Streaming farms are the new fraudsters in town, using bots, or “fake listeners,” to steal advertiser money and rack up massive fraudulent payouts from illegitimate plays on streaming platforms […]

What Is Microsoft Clarity and Can It Help Your Business?
January 7, 2021 by Jason Pittock | 6 min reading time

In a perfect world, marketers would have easy access to every single piece of data they need to improve their campaigns. Advancements in technology aren't quite there yet, but there are tools that could help […]

How to Calculate CTR: A Comprehensive Guide
December 31, 2020 by Jason Pittock | 7 min reading time

Click-through rate (CTR) is one of the most useful and effective metrics that measure ad engagement for a PPC campaign. As a PPC expert or a digital marketer, you must know how to calculate CTR […]

What Is CPM and How to Use It to Your Advantage
December 30, 2020 by Jason Pittock | 6 min reading time

One of the most essential tasks you have to perform as a digital advertiser is optimizing the cost of your campaigns. Cost optimization requires in-depth knowledge and understanding of cost-related metrics such as CPC, CPM, […]

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