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Long gone are the days when Amazon was just an online bookstore. These days, Amazon is not only a massive online retailer that generates tons of revenue, but also a great source of revenue for […]

Clicks are the cornerstone of online PPC advertising. Many marketers try to master their targeting for the most cost-efficient ad budget. Yet despite all that effort, you might still see your clicks increase without conversions […]

By now, it should be well understood that click fraud costs advertisers billions of dollars each year -- and as such, click fraud detection is absolutely mandatory.  In a nutshell, click fraud depletes your ad […]

Defrauding isn’t solely reserved for clicks. Streaming farms are the new fraudsters in town, using bots, or “fake listeners,” to steal advertiser money and rack up massive fraudulent payouts from illegitimate plays on streaming platforms […]

In a perfect world, marketers would have easy access to every single piece of data they need to improve their campaigns. Advancements in technology aren't quite there yet, but there are tools that could help […]

Click-through rate (CTR) is one of the most useful and effective metrics that measure ad engagement for a PPC campaign. As a PPC expert or a digital marketer, you must know how to calculate CTR […]

One of the most essential tasks you have to perform as a digital advertiser is optimizing the cost of your campaigns. Cost optimization requires in-depth knowledge and understanding of cost-related metrics such as CPC, CPM, […]