2020 was a turbulent year that upended all the rules we’ve grown accustomed to.  Whether you are a business owner or digital advertiser, you likely had to re-think your marketing strategies and pivot several times […]

The PPC fraud protection industry seems like a pretty scary place. On the one hand, you are constantly assaulted with companies telling you that your competition is clicking on your ads to drain your budget. […]

Google Ads bidding strategies can be a bit of a mystery sometimes, but knowing which one suits your business, goals, and market is absolutely critical when it comes to the success of your ad campaigns. […]

Despite popular belief, marketers are not the guys that print out T-shirts and notebooks for special events. Marketing used to be a lot about that, but ever since this amazing thing called “inbound marketing” was […]

If your site is optimized well, you’re surely getting lots of visitors. Whether you know it or not, thousands of them are probably not even human, but spam bots, and they’re crawling all over your […]

Pay per click (PPC) affiliate programs offer a lucrative way to spread the word about your brand. What's more, they’re relentlessly fierce and competitive. There’s no shortage of affiliate programs in the pay per click […]

As a digital marketer or entrepreneur, you know that ads are the driving force behind getting your business in front of customers and generating revenue.  Determining the effectiveness of your paid adverts is crucial for […]