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PPC Marketing

“This Week/Month in PPC marketing” – aka. your monthly dose of PPC Marketing news. Read this to find out the lates buzz about what’s going on in PPC marketing.

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How I learnt Not to Trust Google Smart Campaigns and the Machine Learning of the Largest PPC Network in the World.
September 30, 2020 by Jason Pittock | 18 min reading time

Do you blindly trust Google Smart campaigns that make you believe they’re the fast-track to marketing success? Let me share with you my story that might make you think twice. Google has been on a […]

Bot Farms and Click Bots - the secret "sauce" of invalid PPC clicks
September 21, 2020 by Jason Pittock | 14 min reading time

Bot Farms a Billion Dollar Industry & How to Unravel their Black Magic PPC click fraud is a gigantic industry that’s growing rapidly. It is estimated that the global click fraud market will cross $44 […]

Machine Learning and Google Smart Campaigns—The Good, the Bad, and the Ugly.
September 16, 2020 by Jason Pittock | 12 min reading time

Machine learning in PPC has become mainstream, and there is no going around it. Artificial intelligence and ML have found their place within many industries and have infiltrated our lives far more than you can […]

ROAS vs ROI in PPC? Look 'n Learn How to Calculate it in Less Than 7 Minutes.
September 8, 2020 by Jason Pittock | 13 min reading time

One of the biggest challenges that marketers and advertisers face is related to proving the return on investment on the campaigns they run. Proving marketing ROI is the second biggest global challenge faced by marketers. […]

Is Click Fraud Negatively Impacting Your ROAS? 3+1 Reasons why it could be, and it's time you STOPPED it!
September 2, 2020 by Jason Pittock | 11 min reading time

ROAS calculation in modern-day marketing Advertising your business is no longer as simple as taking out an ad in print media like the local yellow pages or the daily newspaper. While the mode of advertising […]

A 'zombie squad' of bots (and bot farms) are going to pinch $7.2 BN from PPC this year?
August 19, 2020 by Jason Pittock | 6 min reading time

Mitigating the threat of bot farms PPC campaigns are great avenues for bringing customers to your company as long as you’re cautious about preventing bot farms from thwarting your efforts. What are bot farms and […]

Dirty Secrets About Click Fraud - 6 Secrets Exposed - Do You Know Them?
August 19, 2020 by Jason Pittock | 7 min reading time

The dirty secrets behind click fraud are well worth knowing, if you are a marketer, business owner or just looking to understand more on this subject, these are some of the secrets you should know. […]

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