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PPC Marketing

“This Week/Month in PPC marketing” – aka. your monthly dose of PPC Marketing news. Read this to find out the lates buzz about what’s going on in PPC marketing.


25 Pieces of Search Advertising Statistics You Need as a PPC Marketer in 2021
April 18, 2021 by Jason Pittock | 8 min reading time

2020 was a turbulent year that upended all the rules we’ve grown accustomed to.  Whether you are a business owner or digital advertiser, you likely had to re-think your marketing strategies and pivot several times […]

5 Myths in the PPC Fraud Protection Industry You Need to Know
March 31, 2021 by Jason Pittock | 4 min reading time

The PPC fraud protection industry seems like a pretty scary place. On the one hand, you are constantly assaulted with companies telling you that your competition is clicking on your ads to drain your budget. […]

Should You Target CPA in Google Ads? -- A Bidding Strategy Overview
March 31, 2021 by Jason Pittock | 6 min reading time

Google Ads bidding strategies can be a bit of a mystery sometimes, but knowing which one suits your business, goals, and market is absolutely critical when it comes to the success of your ad campaigns. […]

What Is Inbound Marketing and How to Connect Your PPC Campaigns with It?
March 31, 2021 by Jason Pittock | 5 min reading time

Despite popular belief, marketers are not the guys that print out T-shirts and notebooks for special events. Marketing used to be a lot about that, but ever since this amazing thing called “inbound marketing” was […]

How to Block Bots as a Digital Marketer [2021 Guide]
March 29, 2021 by Jason Pittock | 8 min reading time

If your site is optimized well, you’re surely getting lots of visitors. Whether you know it or not, thousands of them are probably not even human, but spam bots, and they’re crawling all over your […]

Pay per Click Affiliate Programs: What You REALLY Need to Know
March 29, 2021 by Jason Pittock | 8 min reading time

Pay per click (PPC) affiliate programs offer a lucrative way to spread the word about your brand. What's more, they’re relentlessly fierce and competitive. There’s no shortage of affiliate programs in the pay per click […]

5 Smart Ways to Maximize Your Return on Ad Spend (ROAS)
March 29, 2021 by Jason Pittock | 7 min reading time

As a digital marketer or entrepreneur, you know that ads are the driving force behind getting your business in front of customers and generating revenue.  Determining the effectiveness of your paid adverts is crucial for […]

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