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Do you blindly trust Google Smart campaigns that make you believe they’re the fast-track to marketing success? Let me share with you my story that might make you think twice. Google has been on a […]

Bot Farms a Billion Dollar Industry & How to Unravel their Black Magic PPC click fraud is a gigantic industry that’s growing rapidly. It is estimated that the global click fraud market will cross $44 […]

Machine learning in PPC has become mainstream, and there is no going around it. Artificial intelligence and ML have found their place within many industries and have infiltrated our lives far more than you can […]

One of the biggest challenges that marketers and advertisers face is related to proving the return on investment on the campaigns they run. Proving marketing ROI is the second biggest global challenge faced by marketers. […]

ROAS calculation in modern-day marketing Advertising your business is no longer as simple as taking out an ad in print media like the local yellow pages or the daily newspaper. While the mode of advertising […]

Mitigating the threat of bot farms PPC campaigns are great avenues for bringing customers to your company as long as you’re cautious about preventing bot farms from thwarting your efforts. What are bot farms and […]

The dirty secrets behind click fraud are well worth knowing, if you are a marketer, business owner or just looking to understand more on this subject, these are some of the secrets you should know. […]