PPC Campaign Click Fraud: The Warning Signs

Click fraud is a huge problem facing PPC advertisers online. Put simply, click fraud is any unwanted click on an advertisement on the internet. The problem is that you’re buying space from publishers on a pay-per-click basis. It can be very difficult indeed to gauge which sites provide good traffic and which only provide hoax

The Threat of Competitor Click Fraud

Click fraud refers to the process of generating unwanted clicks on PPC advertising campaigns. These clicks are unwanted because, for whatever reason, they will never generate a sale. They might be caused by a human, or a program (bot), but either way, no matter how many visits they make to your page, you will never

Meet the New Malware Click Fraud: Redirector.Paco

Around 10 years ago the only way to perform click fraud was by manually clicking on the ads. If you think about it, click frauds used to take a lot of time and effort. For one thing, finding those ads could have been a lot of trouble. But not now. The evil, yet genius minds

Malware Click Fraud: Redirector.Paco

Click Frauds: Botnet Edition

Are you another victim of click frauds? Or you just want to be prepared in case a click fraud strikes you? Either way, you need to be well aware of the sources of click frauds. The times when people manually clicked on your ads are gone. In today’s world, it seems like there is nothing

Botnet Click Fraud

Consistent Traffic, Yet No Sales

Digital advertising is one of the most common ways of driving traffic to your websites. PPC ads grab attention and make people aware of your product or service. The statistics show that 27% of the targeted audience searches the brand on the ad, while 31% actually clicks on it. The latter is a relatively small

Website Traffic

PPC Advertising Traffic: Fake Or Real?

Pay-per-click ads invaded all online platforms that are out there. For a long time, digital advertisers believed that PPC advertising can work miracles. Online advertising is one of those rare strategies that is both targeted and flexible. On top of that, in the long run, it’s not as expensive as TV, for instance. According to

Methbots: the Story Behind

Currently, every advertiser knows the number one risk of online ads. Digital advertisers consider the possibility of facing click frauds and cyber security specialists seek to find solutions. In some cases, PPC click frauds go unnoticed because they are minor and do not affect the advertising budget. On contrary, the web has experienced some major


Losing Millions To Click Frauds Daily

Advertisers allocate approximately 35% of their marketing budget on online ad campaigns. Facebook, Twitter, Instagram and other sites owe their skyrocketing revenues to ads. Digital advertising offers everything that marketers ever wish for- diversity, targeted audience, flexibility, and a lot more. Just when you think you found the perfect tool to promote your product, an

Losing money on click frauds

Click Fraud Gateways: Phishing Emails and Botnet Malware

The 21st century is full of innovations that simplify the tasks of various specialists. Advertisers and marketers are not an exception and they do benefit from technological advances: digital advertising serves an example. Marketers can run ads on the Internet from their home and as a matter of fact, 44% of their target audience clicks

Cyber Security, Click Frauds, Phishing Emails, Botnet Malware

Best Click Fraud Prevention Methods

What is the purpose of digital advertising? Promoting a product on every possible online platform to get more customers. Well, it’s common knowledge. What’s frequently ignored is the illegal activities that endanger the effectiveness of the ads. PPC click frauds are unfortunately all over the Internet and can occur to you at any time. Since

Fraud Prevention