Ralph PerrierMay 31, 2017

Botnet? Sounds like something you should know about right?

Are you another victim of click frauds? Or you just want to be prepared in case a click fraud strikes you? Either way, you need to be well aware of the sources of click frauds. The times when people manually clicked on your ads are gone. In today’s world, it seems like there is nothing that programming can’t do. And I won’t be revealing anything earth-shatteringly novel if I say that this refers to some evil activities too. Cybercriminals currently use what’s called botnet to falsify clicks and drive fraud traffic. There is a chance that you have never heard of this term before, so let’s talk about it in details.

holographic hacker using a botnet

A botnet is Used to Control and Affect Devices Through Malware

Just like malware, a botnet is a combination of two words: bot, short for robot and network. Botnets are a collection of devices like PCs, mobiles, and basically anything that has Internet. A botnet is a tool for malware to make its way to networks and control them. And sure enough, it is not going to do you favours, delete viruses let’s say. Botnets will attack the devices and generate clicks on the behalf of users.

Botnets usually target a set of devices rather than individual ones to make the process of ad fraud quicker. One of the most common ways to implement botnet is by taking over a system’s web and redirecting the traffic generated from search engines to online advertisements. Actually, Yahoo, Google, and Bing suffered quite a lot from this technique.

A botnet Can Infect Up to 900,000 IPs Worldwide

I didn’t make up this number, neither is it approximate. The advertising world has experienced its own zombie attack called “Redirector.Paco Trojan.” By using the same tactics that I just described, the cyber criminals behind “Redirector.Paco Trojan” had access to shocking 900,000 IP addresses and that’s a whole lot of unwanted ad clicks.

The crooks made money through Google AdSense and this questions the reliability of Google, but that’s another topic.

The botnet had gone so far that specialists expected other attacks from it. But fortunately, it was stopped on time and could not infect any more IP addresses.

How Can You Protect Yourself From a Botnet

How can a botnet harm you if it’s not on your computer or mobile? Right, it can’t. One of the first things users can do for click fraud prevention is by not clicking on suspicious emails, or not download strange applications. Random ads that pop up on your screen hint you that there is nothing legal and safe happening there.

If you are an ad-buyer and take precautionary measures for click fraud prevention then you should check out click fraud detection software, just like the one ClickGuard offers. Yes, hackers utilize sophisticated methods but guess what, we do too.

ClickGuard inspects your clicks, finds the suspicious sources of clicks and replies to the malicious actions by blocking them. ClickGuard made this possible with exclusive algorithms. Don’t be the next infected IP address or an ad owner who doesn’t get traffic and conversions. Use a third-party click fraud prevention software.

Ralph works with department leads to ensure they are well-integrated, highly motivated and focused on changing the AdTech space for digital marketers by delivering game-changing products and personal experiences.