Looking at Google Ads examples from 2020 might just be what you need when youâre running out of ideas. Itâs not that you should copy them, itâs just that sometimes, good Google ads give us all a reminder on what really matters when it comes to attracting attention (and viable clicks from people who are actually likely to buy from you).
That being said, what are some of the most inspiring Google Ads examples from 2020, and how do they connect to the fundamental rules of creating good, catchy, click-enticing ads?
Read on and find out more!
Keep It Simple
This is not 1921 and nobody has time to read ads that look like this:
Ainât nobody got time for that!
When people go on the internet, they want quick information and/or entertainment, and they will do pretty much anything to avoid even looking at your ads.
That means that keeping it simple is really important, just like Apple did it in the following ad (did we really expect anything less than gorgeous minimalism from Apple themselves?):
Complicated ads often fail to deliver the message as users’ attention span is so short that they focus on something not that relevant. So make sure to keep it simple and concise and your ads will have the impact you want them to have!
Tap into the Fear of Missing Out
There are a lot of reasons people buy things.
One of them is related to the so-called âFear of Missing Outâ (FOMO), and it is, in fact, one of the most commonly used and efficient methods to draw someoneâs attention and make them buy your product.
How to use it in your Google Ads?
Well, this is one of the best Google Ads examples from 2020 in this direction. Notice how they subtly imply the offer will be over soon (so you, the potential customer, hurry up and grab it).
Does it really work?
Well, according to statistics, it appears that 60% of people buy out of FOMO (and they do it within 24 hours, which might be even more impressive).
Sometimes users are simply on the edge, not sure if your product is for them, and that time pressure you put on them can really do the trick.
However, if youâre planning to use this, make sure to properly update your ads and landing pages, as you donât want users to figure out that âevery dayâ they have âonly 24 hoursâ to get the product!
Itâs a Numbersâ Game
You know what makes people tick and doesnât necessarily focus on fear (and the fear of missing out, to be more specific)?
Numbers.
Show numbers in your ads and youâll get peopleâs attention, especially when they are looking for specific products online.
Imagine this. If you were to search for a new disinfectant online, would you be more tempted to buy from the guys whose ad says âour disinfectant kills 99.99% of bacteriaâ or the one that says âwe kill bacteriaâ?
Youâd probably choose the one in the first category.
Numbers simply add to the trustworthiness of the ad. Statistics, how many people already got the product, facts presented in numbers – they all put a palpable, measurable unit to how that product helps them.
Letâs admit it â thereâs a lot of⌠Well, not that great products that are advertised as amazing, and over the years, people learned not to trust everything they see as it’s advertised. To go even further, many of them will even try to find reviews of your product, due to lack of trust.
Make sure to include numbers in there and you will most certainly see an increase in conversions!
Show âEm the Goods
You donât have much space to explain why your product or service is good, and your potential customers donât have the time to read long-winded, complex ads (see #1 on our list in this article).
As such, you should get down to business as soon as possible and show your customers the benefits of buying from you. Like in this example:
Guide Them with Sitelinks
Want to make sure you not only draw peopleâs attention, but also their relevant clicks? Sitelinks can help them get right where they want to be on your site.
Like in this example from ClickGUARD (wink-wink):
Clarity Is Key
Your ads donât have to be just short, simple, and straight to the point.
They also have to be really clear (remember: you have less than a second to get peopleâs attention before they scroll down on the page).
Weâll give you an example of what not to do here:
Itâs OK, you can take a break to laugh now. But in all seriousness, donât write ads just to toss some keywords in there. Even if your bid does win, you might wake up to an ad campaign with near to zero clicks on your ads (which basically means youâll be pouring money into something thatâs clearly not bringing in some sweet, sweet đ° into your business).
How about you? Do you have any Google Ads examples from 2020 you want to share (good or bad)? Let us know in the comments below!
