Ralph PerrierApril 1, 2019

Want to know why Google ads location targeting is so important? Understanding your target location and developing the right rules to protect it will equip you well to protect your google ads location targeting campaign.

We will evaluate the importance of click frequency within your google ads location targeting campaign and also how to eliminate the repeated clicks from the location you are not targeting.

Why is it effective: Because it automatically blocks all IPs or devices that clicked on your ad outside the specific geo settings you indicated in the Google Ads campaign settings

Here is the overview of the protection rule for your Google ads location targeting to be a success!

ClickGUARD protection rule that eliminates traffic outside of the US

The process behind the rule

Let’s say you want to target only customers who are physically located in the area of your interest. In our case, we want only customers in the United States. You would, of course, modify the advances location settings and select the option Target > People in your target locations.

Location campaign setup in the Google Ads

But what will happen after a few days or weeks? You will check the Location report in the Google Ads or Google Analytics, and you will probably see clicks from locations that are not in the US.

Why is this happening?

Google ads location targeting is complex and difficult to understand
Ok, you mean that Google ads location targeting makes mistakes?

It is well-documented that Google’s geo-targeting is not accurate. We recommend reading this article by Search Engine Land on the topic to go into a more in-depth understanding of the complex matrix of Google ads location targeting algorithm.

When setting up your Google ads location targeting you might even say it is OK to get some clicks from areas that are close to your targetted area. But what if you are getting clicks from areas that are completely outside of your Google ads location targeting? Let's say your target is Chicago, US and your receive clicks from the Middle East? Do you consider that the Google ads location targeting is working properly? If you are targeting the US why would you receive clicks from a location such as the Middle East?

Yes, Google ads location targeting has discrepancies and In these cases, it is recommended to apply automated protection against the source of the click

Why we put "two clicks per week" rule?

Because we acknowledge Google’s geo-targeting imperfection and we want to let visitors from nearby reach our site once or twice. But if we see that clicks are coming from completely irrelevant areas then we would modify the rule to block the source after a single click. This is the magic of the Google ads location targeting rule that we apply. We would strongly consider using this rule to choose your target's accurately and stop any clicks that are not from your prospective audience.


This rule is super effective. Google ads location targeting is a simple and awesome feature, and the rule enhances it, guarding against the threats we detailed prior. The issue is that fraudsters abuse location settings of your campaigns and try to drain your budget using every possible loophole. Click fraud protection rules sometimes have to compensate for Google Ads' shortcomings. This rule lets you do that while making sure that you still manage to capture leads that can be valuable to you. And when you need to up your defence levels, you can easily modify the rule.


Ralph works with department leads to ensure they are well-integrated, highly motivated and focused on changing the AdTech space for digital marketers by delivering game-changing products and personal experiences.