Ralph PerrierApril 10, 2019

Google shopping ads not converting how you expected?

We all know how frustrating it is when your google shopping ads not converting as well as you need them to. You want and need those conversions more than anything!
With the rule of the week #2, we will show you a neat way you can eliminate those visitors that so you cash in on those google shopping ads that don't convert.
Why is it effective: Because it automatically blocks all IPs or devices that had enough interactions on the website as other leads, as other but never converted. So now let's look at how we implement this rule.

Google shopping ads not converting and your shop is open ready for business?
Google shopping ads not converting? Time to open up with rule #2

With your google shopping ads not converting would you agree its time you eliminated repeated clicks from those visitors?

Here is the overview of the protection rule

click fraud protection rule

ClickGUARD protection rule that eliminates traffic that does not convert

The process behind the rule

When you realize that your google shopping ads not converting as well as you wished, its time to take action, each click costs resources!
This client had a specific path to conversion and attribution model. It usually takes only one or two interactions before the visitor converts. Actually, by looking into the Analytics we can easily see that one or two interaction bring almost 90% of all leads.

path length attribution

Path lenght report from the Google Analytics

Waiting for multiple visits in this market does not pay off, especially with pretty high CPC for each click. Therefore protecting the budget and eliminating visitors that do not convert is of the biggest importance.

Google Shopping Ads Not Converting

To understand why your clicks are not converting you must pivot from the data-driven insights such as we provide with click forensics. With click forensics you get a complete breakdown of each and every click:

  1. Click timestamp
  2. True-time spent on site
  3. Threat level
  4. Visitor IP address
  5. Unique device ID
  6. Geolocation data
  7. ISP detection
  8. Click type and kind

Even if your google shopping ads not converting to date, you can rest assured that with click forensics and our "rule of the week" #2, you can convert and achieve your goals.

Why we put "five clicks per week" rule?

When dealing with google shopping ads not converting time is of high importance. The reason being we put the "five clicks per week" rule. Simply enough because timeframe fits into the attribution model generated by other leads. It is not likely that after a week anyone would convert. Keeping the number of clicks to five prevents non-converters from increasing the overall costs and CPA of the campaign. But also, we have a nice "buffer" of five visits that historically should bring a lead.

Conclusion - what to do when your google shopping ads not converting and you need help!

Even though this rule isn’t dealing directly with ad fraud, it’s still showing excellent results for our clients that need to deal with google shopping ads not converting. They need to be able to deal with low-quality PPC traffic, and that’s exactly what this rule does. Therefore we feel it's important to share with you this valuable rule that will save you time, frustration and resources when we have so little of it!

With enough creativity and planning, there is a limitless number of ways to use this rule to further optimize Google Ads’ performance and take your google shopping ads not converting to a uber-successful campaign! Let's do it!


Ralph works with department leads to ensure they are well-integrated, highly motivated and focused on changing the AdTech space for digital marketers by delivering game-changing products and personal experiences.