ClickGUARD 2.0 drives results by delivering superior traffic to your site. Skeptical or just curious? Continue reading for a breakdown on how ClickGUARD 2.0 works for you, or jump in and try our 7-day free trial – no strings attached.
How To Take an Elevated Product – And Make It Untouchable
We sat down with our customers and our engineers and looked at the four main ways people were using our product – to remove click fraud, block bots, prevent invalid traffic, and share reports. In order to elevate ClickGUARD 2.0 our aim was to help our customers achieve faster, easier, and more effective results in these areas.
Remove Click Fraud
ClickGUARD 2.0 provides automated, rule-free, click fraud protection. We were determined to allow users the same level of control and insight into their ad traffic – but create a default option where they could get out of the way and let our product do the work.
The new product serves both PPC (Pay-per-Click) specialists and people who do not have an analytical background. Agencies, small business owners, and trainee marketers will be able to optimize their Google Ads and protect their ROI (Return on Investment) by using ClickGUARD 2.0’s new plug and play features.
Now, brand new users can install and control ClickGUARD 2.0 in just a few minutes, using simple toggle-on/off parameters to shape their PPC protection level.
It’s the fastest, easiest, most effective way to eliminate traffic from:
· Competitor clicks
· Fake bot traffic
· Click farm and bot farm networks
· Anonymous proxy clicks
· Data-scraping servers
· Rogue web crawlers
· Hijacked applications
· Ad fraud display networks
For PPC specialists who like to go into detail, PPC clicks can be investigated, with real-time clickstream information that provides everything you’d want to know about the sources of your traffic.
Only about 60% of all web traffic is human. And as of 2021, at least 27% of your traffic is estimated to be from negative non-human sources – that’s click fraud bots, built to deliberately waste your ad spend for someone else’s profit.
It’s increasingly unlikely that we’re talking about one single bot. Botnets and bot farms utilize huge numbers of devices, servers, and IP addresses to carry out sustained, relentless attacks on your Google Ads and other digital assets.
Part of the reason we automated ClickGUARD 2.0 was to match this endless flow of fraudulent non-human activity. All the data’s there for you – each click is given a Bot Probability Assessment, which lets you know the likelihood your visitor was human, and shows you whether their interactions with your site were suspicious.
But you don’t need to engage with each and every bot if you don’t want to. That’s what ClickGUARD 2.0 is for. You can sit back, knowing that advanced threat analytics are going to identify and mitigate every single bot-driven click on your behalf – while you get on with your job, creating great Google Ads that speak directly to the needs of your genuine human customers.
Prevent Invalid Traffic
This is where ClickGUARD 2.0 really comes into its own. It’s not just a tool to protect you from bad guys – it’s actually a sophisticated optimization tool. By identifying sources of low-quality traffic, it allows you to see which ads and campaigns are underperforming, so you can optimize your conversion rate.
Not all invalid traffic is click fraud or botnets hell-bent on siphoning your ad spend for their profit. Some of the time, poorly chosen keywords or badly placed ads can be responsible for your wasted spend.
By Using ClickGUARD 2.0 you can pull data instantly to find out how your ad is performing. If you are being targeted by bots, ClickGUARD will swot them away for you. But if your ad is underperforming, ClickGUARD can give you information – are your keywords not specific enough, do they not match your search intent – all this will be evident in the click data of your ad.
Equally, it may be that your keywords are so well-chosen, that they present a natural target for fraudsters working within your industry. In this situation, ClickGUARD 2.0 can identify and eliminate these attacks. You can AB test your keyword choices, using ClickGUARD data to find the right keyword opportunities and combinations that won’t be ruined by malicious activity.
Create and Share Reports
As we mentioned, part of the goal of ClickGUARD 2.0 was to create a solution that’s useful to the whole team, without losing our edge as the PPC specialist’s tool of choice. ClickGUARD 2.0 reporting supports the data needs of wider marketing teams and organizations.
As a PPC specialist, you need to be able to share your challenges and achievements with key people – clients, managers, and team members. But it can be difficult to get your points across without confusing them, boring them, or forcing them to learn more about PPC than they ever wanted to know (that’s why they hired you, right?)
We’ve built ClickGUARD 2.0 reporting to give you exactly what you need. You can schedule regular email reports at the interval of your choice (daily, weekly…hourly, if you want) or pull the latest data with instant reporting.
And even more importantly, you can filter your reports to focus on the information most relevant to your audience. Want to make your point about bots? Send them a bot report. Want to focus on keywords? We’ve got separate reporting for that too.
While other PPC tools might offer reporting functionality, it’s worth bearing in mind that the data they provide will be skewed by invalid traffic and click fraud – sources that you, as a ClickGUARD user, will have already identified and accounted for in your reports, automatically.
So, ClickGUARD 2.0 reporting doesn’t just provide the most effective, user-friendly PPC reporting – it’s the most accurate, too.
To End Things Off
We’re confident that ClickGUARD 2.0 is the most effective tool available for PPC protection. The changes we’ve implemented will make the most powerful threat analytics system on the market, accessible to anyone with a Google Ads account.
If you’re interested in trying ClickGUARD 2.0 for yourself, we’d love to give you a 7-day unlimited, all-features free trial. If you’re currently running Google Ads, then our free trial will give you immediate improvements on your ROAS – then you can see for yourself why ClickGUARD 2.0 is the best investment you can make in your PPC marketing.
Convinced? Why not give it a try, follow this link to start your 7-day trial.