July 1, 2021 by Jason Pittock | 9 min reading time

As soon as you get your feet wet with Google Ads campaigns, you realize there’s tons of information to learn. Google Ads is the largest and most popular digital marketing platform the world over, and a lot of marketers have had success with it (which explains why so many people new to the industry are looking for a well-organized, insightful Google Ads course). 

Industry experts have created their own tutorials, webinars, guides, and entire courses to help you maximize the potential of Google Ads campaigns. To be honest, some of them are pretty great. On the other hand, some of them are dated, poorly organized, or straight-up bad. 

With so many options to choose from to learn how to improve your Google Ads campaigns, how do you choose the best Google Ads course?

We’ve got your back with what to look for in a Google Ads course and how to go about choosing the best one.

What’s the Best Way to Choose a Google Ads Course?

With so many resources to choose from, you’ll want to choose a Google Ads course that’s comprehensive. It should include everything you need to know to create attractive ads and optimize them to reach the widest target audience possible. 

Here’s a list of the most important components of a Google Ads course for beginners:

  • A brief overview of how Google Ads work 
  • The benefit of adding keywords to ad groups
  • Setting up PPC advertising campaigns
  • How to choose the right type of Google Ads campaign for your business
  • Structuring your Google Ads account correctly from the get-go

You have two things to gain by completing a Google Ads course. 

  1. You’ll further your knowledge of how to leverage Google Ads as part of your growth strategy.
  2. You’ll be the proud owner of a Google Ads certification. 

Why Are You Learning About Google Ads?

To that last point, what is a Google Ads certification? It’s a professional accreditation that Google offers to those who can demonstrate having proficiency in the basic and advanced strategies for Google Ads campaigns. If you choose to get one or more Google certifications, it’s a feather in your cap that shows that Google recognizes you as an expert in online advertising. 

Google offers not one, but six Google Ads certifications:

  1. Google Ads Search
  2. Google Ads Display
  3. Google Ads Video
  4. Shopping Ads
  5. Google Ads Apps
  6. Google Ads Measurement

Why are these certifications such a big deal? Besides the fact that they’ll help you improve your own ad campaign results, you can boast about your certification on your website, social profiles, and resume. Google developed these certifications to delineate businesses that have proven knowledge and experience with Google’s PPC advertising platform from less experienced marketers. 

Experts get their knowledge by researching and studying and then doing it some more. Whether you’re a novice marketer or a seasoned Google Ads campaign guru, there’s never a shortage of new things to glean and learn about PPC ad campaign strategies. 

What Should I Look for When Choosing a Google Ads Course? 

If you’re going to take the time to learn how to create and manage Google Ads campaigns more effectively (and spend a little of the money in your piggy bank), you’ll want to be sure that you’re getting enough out of the course to make it worthwhile. It pays to ask a few questions before you commit to anything.

how to choose Google Ads course

Here’s some food for thought as you narrow down your choices of Google Ads courses:

  • Does the Google Ads course include step-by-step instructions?
  • Are the Google Ads course designers and instructors experts? 
  • Will the Google Ads course provide you with actionable takeaways? 
  • Will you have access to ongoing support as you move through the Google Ads course?
  • What are the inclusive costs for the Google Ads course?

Does the Google Ads course include step-by-step instructions?

A course that offers a step-by-step process is essential, especially if you’re new to Google Ads campaigns. The best courses display a screencast that walks you through every step of an active, live Google Ads account. If you’ve struggled with putting theories into practice, you’re not alone. It’s a common challenge for marketers, especially in the beginning. As you go through the course, everything should start coming together and begin making sense. 

Are the Google Ads course designers and instructors experts? 

As taking a Google Ads course is an investment in your business, do your due diligence in checking out the credentials of the people offering the Google Ads course. Find out how many years of experience they have in managing Google Ads campaigns, what successes they’ve had, and whether they’re certified professionals themselves. If you’re going to be the best, you need to learn from the best!

Will the Google Ads course provide you with actionable takeaways?

To put it bluntly, Google Ads campaigns can be confusing. You won’t find yourself pulling your hair out if you take a little time to practice what you learn from your Google Ads course. Theories are great, but you’ll get more out of your course if they give you a plan of action to work with when the course ends. If you’ve chosen a good Google Ads course, you should be able to start implementing strategies with real accounts in short order. Don’t forget to test your strategies and evaluate the results. 

Will you receive a certification at the end of the Google Ads course? 

Don’t sign up until you can be sure that you’ll be receiving a Google Ads certificate upon completion of the course. It stands as proof that you’ve received professional training and that you have the necessary skills to run Google Ads campaigns responsibly. 

Will you have access to ongoing support as you move through the Google Ads course?

As another tip, find out whether the instructional team has a support department or team that can answer all your questions. You’re bound to have lots of them as you go through the course. Don’t be shy about asking questions. If you don’t know the answer, it’s a good question. 

One of the most popular courses is the Google Ads certification. It’s a great one to start with, and do you know what’s even better? It’s free!

What are the inclusive costs for the Google Ads course?

Finally, consider the cost of any Google Ads course you’re looking into. Some are offered at a nominal cost, and some are free. That said, are the courses that charge a fee better than free courses? Not necessarily! Regardless of the cost, make sure it has the content you need, the instructors are experts, you’ll have actionable takeaways, and you’ll get your trusted certification at the end. 

Google’s Essential Ads Courses

If you’re looking for one of the best Google Ads courses available, look no further than Google’s Essential Ads courses. They cover a vast range of topics and they’re organized by three tiers of experience. 

These courses are designed to help beginning marketers get comfortable with Google Ads platforms. The courses also make great refresher material for marketers that have at least some experience with the platform before they get into the more intricate nuances of more complex strategies. 

As an alternative, you can also take the self-study route by reviewing the lessons and tutorials in the Ads Learning Center. You can go at your own pace and skip over the material you already know. 

You can get access to the Google Ads certification assessments and the study materials to help you get certified by setting up a Skillshop account. To get your certification in one of the Google Ads product areas, you need to pass the related assessment in Skillshop. Click on this link if you want to learn more about the certification process. 

A Google Ads certification from Google’s Essential Ads courses is just one of many steps you can take to gain mastery in creating and managing Google Ads campaigns. You have nothing to lose and much to gain by giving it a whirl. 

Finally, it doesn’t matter how much experience you have with Google Ads campaigns. What matters is your willingness to learn. Sure, you can learn a lot on your own, but you’ll learn much more when you take a Google Ads course and get your bonafide certification. It’s the crowning glory of achievement that will motivate customers to hire you. 

The more you know about PPC and SEO, the better you will become at managing PPC ads effectively. With the knowledge you now have for how to identify a good Google Ads course, you can see the benefits of registering for a Google Ads course as offered by ClickGUARD. As we noted earlier, high prices don’t indicate quality Google Ads courses. Our courses will prepare you to get your accreditation. More importantly, you’ll boost your credibility and enhance your professional resume in a meaningful way. 

Our course is free! Don’t hesitate, though! We’re only offering it for a limited time. Sign up today and get ready to start your education on Google Ads from the experts at ClickGUARD who have vast expertise in Google Ad campaigns. ClickGUARD is an industry-leading resource in the Google Ads space. 

Jason is the CMO @ ClickGUARD. He is passionate about all things PPC, SEO and has extensive customer acquisition experience. When not writing about SEM he can be found surfing the wildest ocean waves of the South American coast.