CHAT

Tired of reading? Then listen to this post: By now, it should be well understood that click fraud costs advertisers billions of dollars each year -- and as such, click fraud detection is absolutely mandatory.  […]

Tired of reading? Then listen to this post: Defrauding isn’t solely reserved for clicks. Streaming farms are the new fraudsters in town, using bots, or “fake listeners,” to steal advertiser money and rack up massive […]

Tired of reading? Then listen to this post: With Google ad campaigns, there's lots of money at stake, so you need to be sure you’re spending it wisely. While Google Ads does much of the […]

Tired of reading? Then listen to this post: In a perfect world, marketers would have easy access to every single piece of data they need to improve their campaigns. Advancements in technology aren't quite there […]

Tired of reading? Then listen to this post: Click-through rate (CTR) is one of the most useful and effective metrics that measure ad engagement for a PPC campaign. As a PPC expert or a digital […]

Tired of reading? Then listen to this post: One of the most essential tasks you have to perform as a digital advertiser is optimizing the cost of your campaigns. Cost optimization requires in-depth knowledge and […]

Tired of reading? Then listen to this post: Click-through-rate (CTR) is a key metric that you must keep an eye on when running a PPC campaign on any type of ad network (like Google or […]