ClickGUARD Ad Security Blog

Unfortunately for advertisers, it’s extremely easy to abuse ads on Google Display Network. With paid search, Google applies a certain level of protection to your ads, saving you from lots of headaches. But running banner or video ads on the GDN’s placements is a whole different thing. You are usually left to the mercy of […]

Category: Target frequency What does it do: Protects your campaigns from keyword-based attacks Why is it effective: It automatically blocks all IPs or devices that are specifically targeting various keywords you are bidding on. This often happens when your competitors initiate the attack. Here is the overview of the protection rule ClickGUARD protection rule that […]

"A Bosnian, a Croat, and a Serb walk into a conference room" sounds like a start of a bad joke. Konverzija, however, was everything but, even though it saw its fair share of people from Bosnia, Serbia, or Croatia. More than 20 expert speakers and over 400 attendees, to be exact, which makes Konverzija one […]

Category: Click frequency What does it do: Eliminates repeated clicks from mobile and tablet devices Why is it effective: Because it automatically blocks all mobile or tablet devices (and their IPs) that are clicking on your ads. This ensures your campaigns are only targeting desktop devices. Here is the overview of the protection rule ClickGUARD […]

Negative keywords, as their name suggests, are the opposite of regular keywords. A negative keyword in a search query ensures that your ad doesn’t show up on the results page. So, for example, if you have a store that specializes in speaker systems, but you don’t want your ad to appear in search results when […]