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ClickGUARD Ad Security Blog

Cutting edge tips & tricks to help you protect and get the most out of your online PPC advertising budget
SEM News, Google Ads,
Should Advertisers Worry About Chrome 75 Lazy Loading Update?

An upcoming Google Chrome feature might hurt ad revenue, but it might also give us a new way to fight against ad fraud. According to a report published by the Search Engine Journal, Google Chrome’s June 9th update is packing what could be a nasty surprise for publishers: native lazy loading. At the moment, lazy […]

Ad / Click Fraud, PPC Marketing,
4 Typical Ways Your Competitors Are Clicking on Your Ads

Good, loyal competition is one of the greatest things that can happen to your business. It can drive you to find the best, most marketable, and most useful iteration of your product or service. But for every loyal competitor, how many do you think are trying to get a leg up on you using any […]

Protection rules, Guides & Tools,
Rule Of The Week #1 Protect Your Location

Category: Click frequency What does it do: Eliminates repeated clicks from locations you are not targeting Why is it effective: Because it automatically blocks all IPs or devices that clicked on your ad outside the specific geo settings you indicated in the Google Ads campaign settings Here is the overview of the protection rule ClickGUARD […]

Ad / Click Fraud, PPC Marketing,
How Does Click Forensics Work?

In pay-per-click advertising, the truths we hold evident and have to adapt to are the following: One, Google reigns over digital marketing, pay-per-click included. Two, here’s no such thing as a “successful campaign” without precisely defined goals. Three, everyone will deal with invalid or fraudulent clicks. Google Ads is arguably the best PPC platform there […]

PPC Marketing, Ad / Click Fraud,
How Does Click Fraud Influence a ROAS Campaign?

If there’s one thing the marketing and advertising world never has a shortage of, it’s things to measure. There also seems to be an abundance of words we use to describe these measures, so you have your CTRs, CPCs, and ROIs. You should be thankful to have them because without them it would be much […]

The Ultimate Toolbox for Elite Forensic Data-Driven Marketers