Setting your PPC Advertising budget is one of the most important decisions marketers must make when developing their strategies for a PPC Advertising campaign. It’s also among the most challenging ones. The lack of data, […]

Looking to exclude low-quality placements? Rule of the week #5 will guide you to exclude low-quality placements that bring low-quality visits from display advertising. Why is it so effective? It automatically excludes placements that bring […]

PPC Traffic (The good stuff) is quite a pickle, to say the least, unfortunately for advertisers, it’s extremely easy to abuse ads on Google Display Network, get frustrated and give up altogether. With paid search, […]

Category: Target frequency What does it do: Protects your campaigns from keyword-based attacks Why is it effective: It automatically blocks all IPs or devices that are specifically targeting various keywords you are bidding on. This […]

"A Bosnian, a Croat, and a Serb walk into a conference room" sounds like a start of a bad joke. Konverzija, however, was everything but, even though it saw its fair share of people from […]

When you need to exclude mobile devices on your google ads, you need a uber-specific rule that will eliminate repeated clicks from mobile and tablet devices. Thanks to our click forensics and data-driven insights we […]

Negative keywords, as their name suggests, are the opposite of regular keywords. A negative keyword in a search query ensures that your ad doesn’t show up on the results page. So, for example, if you […]