Wicked Reports for Funnel Management and Attribution Modeling
As a digital marketer or entrepreneur, you know that running a business online isn’t a walk in the park. Running smart, savvy ads…
Why Embark on Google Ads Training Regardless of Where You Come From?
Google offers the Google Ads certification to individuals who demonstrate basic and advanced proficiency in Google Ads. To become certified, you’d have to…
HYROS Review by Leading PPC Marketers
Data is the key to reaching your target audiences and tracking the effectiveness of your Facebook ads -- and the right tools can…
What is HYROS and Why do PPC Agencies Use It
With so many marketing tools at your disposal, it’s hard to imagine a time when marketers sent postcards out in bulk and waited…
Conversion Rate Meaning, Optimization, and Best Practices in 2021
Your Conversion Rate is an essential metric to help you measure how well your ad campaigns are performing. It’s a great day when…
The Click Fraud Lawsuit Stories All Advertisers Should Know About
Click fraud and invalid clicks are everywhere. And since digital advertisers are paying the price, click fraud lawsuits are just a natural consequence…
How to Use Google Tag Manager: An ABC
Marketing and advertising rely on data analytics. You need to have a clear understanding of how your target audience interacts with your website.…
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