Ralph PerrierApril 18, 2019

When you need to exclude mobile devices on your google ads, you need a uber-specific rule that will eliminate repeated clicks from mobile and tablet devices. Thanks to our click forensics and data-driven insights we can enable you to allow your google ads to exclude mobile devices successfully!

Why is it effective: Because it automatically blocks all mobile or tablet devices (and their IPs) that are clicking on your ads. This ensures your campaigns are only targeting desktop devices.

google ads to exclude mobile devices to save you PPC budget

Here is the overview of the protection rule for google ads to exclude mobile devices

click fraud protection rule

ClickGUARD protection rule that eliminates traffic coming from mobile and tablet devices

The process behind the rule

One of the ways you can target your ad campaign is by device type. If you, for example, determine that desktop visitors give you a better return on investment than mobile visitors, it’s only logical that you’ll focus on attracting the more profitable visitors. The question being can you request google ads to exclude mobile devices successfully?

The problem is, however, that Google will often send you visitors from devices that you’re not targeting. In this case, this means that you’ll see clicks coming from mobile and tablet devices. For google ads to exclude mobile devices effectively you must implement the rule along with our click forensics breakdown to identify every single click and its source.

This rule helps you deal with clicks from undesired device types and enable google ads to exclude mobile devices and other unwanted devices from your campaign. You can set that, when you receive more than one clicks within a week from a tablet or a mobile device, our system notifies you and blocks the device for two weeks.

click fraud forensics

One section of the ClickGUARD's click forensics report

If we take a look at the screenshot above we can see just one section of our Click forensics report. In this example, we are analyzing eight clicks.

It is easy to spot that two clicks came from Android phones. Although the campaign in question has mobile bid adjustments set to -100%, some mobile clicks are still sneaking through. As stated before the default campaign settings for google ads to exclude mobile devices are not trustworthy. Yes, they are not accurate. Countless times we see devices sneaking through the "default" settings that the ads campaign wizard provides by default to supposedly support your google ads to exclude mobile devices.

Of course, there are other flagged clicks here: we can see two devices without a digital fingerprint that other protection rules managed to block (row 1 and 7), or one invalid click from the user using the Firefox browser (row 8). Protection rules with our tool will enable your google ads to exclude mobile devices and any other devices you wish not to target.

The conclusion is it possible for google ads to exclude mobile devices?

We would like to see Google Ads system deal with these kinds of imperfections. Unfortunately, their system is not perfect and we often catch them in disrespecting campaign settings. And when it comes to exclusions, and you need google ads to exclude mobile devices pay attention to our click reports and always create a new set of rules in order to eliminate fraudulent and low-quality PPC traffic.


Ralph works with department leads to ensure they are well-integrated, highly motivated and focused on changing the AdTech space for digital marketers by delivering game-changing products and personal experiences.