Ralph PerrierMay 9, 2019

Automatically blocking clicks from unknown sources is not an easy task to tackle. Thanks to the Block IP rule that ClickGUARD provides, you can automatically block all IP ranges that bring traffic from devices that lack a digital fingerprint.



Here is the overview of the protection rule

click fraud protection rule

ClickGUARD protection rule that blocks IP ranges bringing traffic from devices without a digital fingerprint

The process behind the Block IP rule

If there is one method that indicates an organized attack, then it is a burst of clicks coming from an IP range. Fraudsters usually set up a virtual machine on a certain data centre and run a script that clicks on your ads. Often times our systems will indicate that clicks are coming from devices that do not broadcast any information that could be used to form a browser or digital fingerprint.

Block IP Advertising Fraud Is On The Rise, Are You In Control Of Your Clicks?

click fraud protection rule

Each device sends a unique fingerprint. It is very suspicious if you are not able to determine the operating system, browser, screen resolution, or other unique properties. The most common visits that do not have a fingerprint are those coming from data centers.

For example a browser on your computer (let’s assume it is the Chrome browser) has a unique set of extensions, language settings, window size properties. At the same time, your computer has an operating system and other unique characteristics. All that combined helps us determine a digital signature. It is quite rare to encounter a device that does not send these kinds of information.

"If there is one method that indicates an organized attack, then it is a burst of clicks coming from an IP range."

Some users are utilizing ad-blockers or they have JavaScript disabled in their browser settings. In this case, our tracking pixel also sees these devices as ones without a digital fingerprint.

And finally, there were sporadic cases where fraudsters intentionally blocked our tracking pixel and tried to avoid being caught in illegal activities.

All these situations could be put under control using the protection rule we are showcasing, Block IP rile is a must for combatting and mitigating the threats from without.

We put a limit to five clicks per two days, but of course, every user can freely create there own parameters suiting the Block IP rule to their specific needs.

Block IP and Customization

The essentials needed to deploy a successful strategy to mitigating click fraud are available in ClickGUARD's fully comprehensive tool. The customization of parameters and rule settings gives you full control, transparency and data-driven insights into the process.


The digital fingerprint is just one layer of protection against a click-fraud. Unfortunately, it is not uncommon to receive lots of clicks from devices that do not send any info about the browser or the device. But if you see clicks coming from an IP range than possible fraudulent activity starts to be too obvious and it is better to be safe than sorry. Block those IP ranges and be assured fraudsters are avoiding your ads.


Ralph works with department leads to ensure they are well-integrated, highly motivated and focused on changing the AdTech space for digital marketers by delivering game-changing products and personal experiences.