Because of the large number of people who use one of the two business platforms, Shopify vs ClickFunnels have been dubbed “powerhouse tools.”

Clickfunnels includes a slew of professionally designed, simple-to-use sales funnels, as well as conversion-optimized and mobile-responsive features. The platform is jam-packed with pre-built funnels for a wide range of industries, as well as additional marketing tools.

Shopify, on the other hand, is an all-in-one e-commerce platform that allows businesses to set up an online store and sell their products with ease. It provides users with an easy framework, optimized ecommerce templates, multiple payment gateways, a content management system as well as plenty of integrations to help this software scale alongside your business’s growth.

Ultimately,Clickfunnels vs Shopify are very different in how they’re used and the results they can generate, so how do you know which one is right for you?

For a full and satisfying answer, we must dive into the depths of each of these services, see what they have to offer, identify where they fall short, and decide which platform is best for which type of business. So, let’s dig into it and see how Shopify vs ClickFunnels stack up when put head-to-head.

Ultimately,Clickfunnels vs Shopify are very different in how they’re used and the results they can generate, so how do you know which one is right for you? 

For a full and satisfying answer, we must dive into the depths of each of these services, see what they have to offer, identify where they fall short, and decide which platform is best for which type of business. So, let’s dig into it and see how Shopify vs ClickFunnels stack up when put head-to-head.

Shopify vs ClickFunnels: Compared Feature Matrix

Key Features


Shopify offers 3 primary pricing plans of $29, $79 or $299 per month. For enterprise or high-volume merchants, Shopify Plus is also available with varying prices depending on requirements.

On top of their monthly subscription cost, Shopify also charges a transaction fee for credit card payments that decreases according to the plan you choose.

ClickFunnels also has standard pricing plans, but their starting point is much higher than Shopify’s. In a nutshell, you’re looking at paying $97/month for their basic plan (which includes 20 sales funnels, 100 landing pages and 3 domains) or $297/month for ClickFunnels Platinum ( which gives you unlimited funnels and landing pages and 9 domains).

Sales Funnels

Some claim that the key to any successful business is a healthy sales funnel. This is especially true for ecommerce stores whose survival relies on transforming their site visitors from casual browsers into committed customers.

If you’re a marketing enthusiast you probably already read Russell Brunson’s book ‘Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels’.

ClickFunnels, of which Brunson is co-founder and CEO, is a software that specializes in delivering funnels that sell every kind of product imaginable. There are funnels for physical products, digital products, courses, ebooks, memberships, subscriptions, webinars and more. In addition, there are templates for sales pages, opt-in pages, thank you pages and checkout pages as well. All you have to do is add in your own copy and images and your sales funnel will be ready.

Shopify facilitates users with easy to use tools for designing an e-commerce store (vs ClickFunnels, where you can not build a store front), but it does not make the process of building sales funnels as easy as a dedicated platform like ClickFunnels does. However, you can integrate Shopify with other software to help you convert customers more effectively.

Online Store Builder

The biggest difference in Shopify vs ClickFunnels is that Shopify allows you to build a vast and powerful online store.
It has an excellent collection of themes (both free and paid), and the drag-and-drop feature allows you to easily build and customize elements of your website to effectively control the experience a potential customer will have.

Although it is possible to use ClickFunnels to build an e-commerce website, it isn’t able to hold large inventories like Shopify does, and is lacking many of the tools essential for running a large-scale online store.

Inventory Management System

If you’re running an online store, inventory management is key. And this is one area where Shopify comes out on top in the Shopify vs ClickFunnels comparison.

In Shopify, you can easily keep track of current and new inventory. All you need to do is add a new product, create different variants of it and post a few attractive images of them. Finally, just assign the number of items you have in store. Then Shopify will keep track of how many things you’ve sold and warn you when it’s time to order more.

Not being an online store-building platform, ClickFunnels does not include inventory management in its list of features.

Customer Management System

How does Shopify handle Customer Management vs ClickFunnels? Actually, the two platforms aren’t that different in this respect.

ClickFunnels provides an excellent method for viewing detailed information about your customers. You can see where your customers are from, their email addresses and what they’ve purchased from you, among other things. You can also segment customers in different email marketing campaigns based on their position, the items they bought, the amount of money they spent, and so on.

Shopify allows you to monitor the buying habits and information of consumers who have made purchases from your store. You can also build subscription pages to facilitate repeat purchases and create targeted email marketing campaigns to customers based on their country of origin, product purchases, or money spent.


The biggest benefit of utilizing proper analytics is being able to identify strengths and weaknesses.
Data obtained through analytics helps you assess the effectiveness of your marketing strategy, which is crucial in the process of optimizing and maximizing online sales. What are the tactics that Shopify vs ClickFunnels engage to help you gain more insight into how your customers are engaging with your product?

Shopify’s analytics and reports allow you to examine your store’s recent behavior, gain insight into your customers, assess your online store’s speed, and examine your transactions. The types of analytics and reports available to you are determined by your Shopify subscription plan.

To gain additional insights and expand your business, you can also integrate third-party analytics services such as Google Analytics.

ClickFunnels default features do not include analytics, but it is possible to use third party analytics such as Google Analytics, same as with Shopify.


Both Shopify and ClickFunnels define themselves as all-in-one tools, although their purpose is slightly different. But as complex as these platforms have created their software, it is virtually impossible to cover all bases. Which is why, if you’re looking to take your platform to the next level, the thing to do is to beef it up by integrating it with powerful marketing tools available to help you sell online.

Shopify vs ClickFunnels offers simple integrations with many popular third-party tools that cover anything from email integration, to payment, accounting integrations and many more.

Payment Gateways

Probably the biggest distinction when discussing Shopify vs Clickfunnels payment gateways, is that Shopify has its own in-house payment-processing platform, while ClickFunnels only works with third-party integration.

Paypal, Stripe, and other payment providers are all integrated into Clickfunnels. However, you should keep in mind that your funnel will only operate with one Payment Gateway at a time. If you want to offer more than one payment option, you’ll need to build two funnels with identical customer interactions and a button in the Sales page that directs the customer to their chosen payment gateway.

On top of the Shopify Payments default payment gateway, Shopify also integrates with over 100 payment providers around the world to allow your store to accept your customers’ payment method of choice.


ClickFunnels is a great marketing tool that gives companies of all sizes a suite of resources to help them quickly create and launch online sales funnels. But is ClickFunnels good for SEO?

ClickFunnels was not created with search engine optimization in mind. Since a cornerstone of ClickFunnels’ sales funnel philosophy is based on paid and organic social media traffic rather than search engine traffic, ClickFunnels isn’t very good for SEO out of the box, but there are definitely things you can do to improve this. Unfortunately, they’re time consuming and there are limits to the benefits they can have over your rankings.

When it comes to SEO, Shopify triumphs over ClickFunnels in today’s Shopify vs. ClickFunnels comparison. It comes with a comprehensive collection of SEO tools that cover all of the essentials for an online shop and, for more advanced SEO features, you can always turn to Shopify’s app store. Chances are it’ll have what you need.

Customer Support

In Shopify vs ClickFunnels, it’s hard to say which platform offers better customer support.

Shopify is known for its excellent customer service. Each client has access to a customer adviser 24 hours a day, 7 days a week if they have any concerns or questions (via email, chat or phone call) and also access to a comprehensive knowledge base that answers some of the most frequently asked questions and provides solutions to problems.

ClickFunnels offers similar customer service, with live chat available 24 hours a day, Monday to Friday having been recently added to their extensive list of how to get answers to any problem you could encounter while using ClickFunnel’s services.

Shopify vs ClickFunnels: Conclusion

It is safe to say that when it comes to Shopify vs ClickFunnels, both can be extremely valuable to your business.
Clickfunnels offers several features including ready-made sales funnels, whereas Shopify does a better job at helping you manage your inventory and customers.

Therefore, our final verdict is that if you have a full fledged online store, Shopify is the right choice. It does a better job at managing inventory and customers, has detailed built-in analytics and reporting, and thousands of integrations to add functionality. ClickFunnels helps you create opt-in pages and landing pages and serves as a great resource for managing different forms used in your sales funnel. While it is a great sales tool for businesses with just a few products or services in their inventory, it’s simply not the ideal option if you have multiple products to sell.