As a PPC marketer, you want to be the best, right? That means you have to mine as much new information as you can about whatâs happening in the world of PPC – so itâs only natural that youâre looking for the best PPC blogs in 2021.
Obviously, PPC blogs are one of the best resources for learning about upcoming changes to the PPC platforms, as well as draw inspiration for your own future PPC campaigns.
Donât worry, you wonât have to dig too deep to find the best PPC blogs in 2021, weâve listed them for you right here (weâre digital marketing nerds, after all! đ¤).
Curl up, get out your reading glasses, and settle in for some great reads on PPC ad campaign strategies.
Google Ads Blog
A great place to start is with the Google Ads blog. Letâs face it, the Google Ads platform is the largest and most popular PPC network, so why not bookmark their blog and put it at the top of your list to get the latest scoop on the newest trends and updates in PPC strategies?
Hereâs what you can expect to find on the Inside Google Ads blog:
- Tips on how to make your PPC campaigns profitable
- Updates on new features
- Changes in existing features
- Tips and techniques that give you greater insight into PPC advertising.
Carve out some time for this blog and youâll glean lots of great information so you can stay at the top of your game.
Top Blog Posts:
https://blog.google/products/ads-commerce/preparing-developers-and-advertisers-for-policy-updates/
https://blog.google/products/ads-commerce/youtube-music-audio-ads/
https://blog.google/products/ads-commerce/generate-leads/
WordStreamâs Blog
Another PPC blog thatâs chock full of great information on PPC marketing is WordStreamâs blog. This blog makes for interesting research because it unravels all the techy terms and manages to present information in a highly useful and understandable way.
Youâll really want to add this one to your list of favorite PPC blogs in 2021, especially if youâre a visual learner because these advertising blogs use different types of engaging media such as:
- PPC guides
- Tutorials
- Step-by-step instructions
- Webinars
- Infographics
- Whitepapers
- Videos
If youâre into podcasts, youâll really enjoy listening to Goal Talk, which is a newly released podcast where you can listen about makingstream PPC campaigns more efficient.
And speaking of podcasts, we also have a podcast here at ClickGUARD, itâs called âBeyond PPCâ and we discuss all things PPC…and beyond (if the name wasnât telling enough đ). You can check it out at this link.
Top Blog Posts:
https://www.wordstream.com/blog/ws/2020/11/02/promote-your-business
https://www.wordstream.com/blog/ws/2016/05/23/facebook-ad-examples
https://www.wordstream.com/blog/ws/2017/07/05/online-advertising-costs
HubSpot Blog
HubSpot is one of the industry leaders for inbound marketing, sales, and support software. Itâs not surprising that they have pretty stellar content on paid search blogs too, then, right?
What makes this advertising blog so popular is HubSpotâs commitment to useful, quality content. Thereâs no fluff here! Just really intriguing, thought-provoking stuff you can use right away.
HubSpotâs search marketing blog offers the following types of content from a wide variety of marketing experts:
- Hands-on guides
- Infographics
- Surveys
- Easy-to-read content
Make HubSpot part of your regular reading hub for amazing content on PPC ads and other digital marketing topics.
Top Blog Posts:
https://blog.hubspot.com/marketing/youtube-video-advertising-guide
https://blog.hubspot.com/marketing/google-ads-certification
https://blog.hubspot.com/marketing/google-adwords-ppc
Search Engine Land
If youâre looking for a greater scope of information on all things related to PPC blogs and search engines, enter the world of Search Engine Land. Youâll get a lot more here than just tips and tricks on PPC campaign strategies.
Search Engine Land also covers things like:
- Daily breaking news
- Industry trends
- Feature announcements for Google Ads
- Informational search marketing blogs and other blogs
- Search engine updates
- Articles by subject matter experts across all digital marketing topics
And if you want other marketers to search for whatâs going on in your land, you can share your own insights with them by applying to be a contributor. Getting on one of the best PPC blogs in 2021 doesnât sound too shabby, right?
Top Blog Posts:
https://searchengineland.com/top-tips-to-improve-your-google-quality-score-341168
https://searchengineland.com/5-tips-for-starting-international-ppc-338493
https://searchengineland.com/life-after-google-shopping-dont-be-a-one-trick-pony-335781
PPC Hero Blog
Turn yourself into a PPC marketing superhero when you take in all the fantastic reads on PPC Hero blog where youâll find lots of great information on Google Ads, Facebook Ads, and more. Hanapin Marketing, a leader in the search marketing space, puts out PPC Hero blog, so you can expect the best of the best here:
- Basic strategies for PPC campaigns
- Information on advanced bid management strategies
- A comprehensive list of resources on search engine marketing
- Webinars
- Informational blogs
- Case studies
- Tips and insights on search marketing strategies
Grab your marketer mask and cape and subscribe to the PPC Hero Blog Series to arm yourself with the confidence to combat the problems in your PPC campaigns.
Top Blog Posts:
https://www.ppchero.com/the-beginners-guide-to-setting-up-a-google-ads-account/
https://www.ppchero.com/ultimate-guide-to-google-ads-remarketing/
https://www.ppchero.com/ultimate-guide-to-adwords-quality-score/
SEMrush Blog
SEMrush has a healthy following of marketers and for good reason.
Here are some reasons to check out the SEMrush blog:
- They have over 7,000,000 subscribers worldwide
- Theyâre a trusted leader in SEO, PPC, content, social media, and competitive research
- They have a large number of contributors and experts with experience in large paid campaigns
- Youâll find lots of information to help you with keyword research and competitor analysis
You get a lot with a subscription, but SEMrush also offers free information, so itâs worth your time to check it out.
Top Blog Posts:
https://www.semrush.com/blog/what-is-ppc/
https://www.semrush.com/blog/ppc-tools/
https://www.semrush.com/blog/how-to-conduct-a-complete-ppc-audit/
KlientBoost Blog
There are no better experts to learn from than marketing agencies that successfully provide great ROI as managers of hundreds of PPC accounts. KlientBoostâs teams have gotten PPC marketing down to a science and the results speak for themselves.
Hereâs what makes them such standouts â theyâre happy to share their tips and tricks with the rest of the world on how to give your PPC campaigns a boost. This is one of the best PPC blogs. It doesnât disappoint!
Hereâs why PPC marketers like KlientBoost blog:
- They offer super comprehensive guides
- You get lots of great advice on digital marketing
- The how-to tutorials simplify learning
Top Blog Posts:
https://klientboost.com/ppc/ppc-keyword-match-types/
https://klientboost.com/ppc/adwords-bidding/
https://klientboost.com/ppc/single-keyword-ad-groups/
Midas Media PPC Blog
Midas Mediaâs PPC blog aims its pay-per-click blog at digital marketers and business owners. They put marketers in the driverâs seat by sharing the best of the best in PPC strategies for paid search activities. Midas Media gives you actionable insights that you can implement starting today.
Here are some of the things that make this one of the best PPC blogs in 2021:
- PPC management tips
- Conversion optimization strategies
- Blogs on search engine optimization
- Blogs on content marketing
- Blogs on social media marketing
- Blogs on email marketing
ClickGUARD Blog
There are lots of good advertising blogs with lots of good information on the internet, but there arenât as many that focus on something thatâs a major problem in PPC campaigns â click fraud. Thatâs what makes the ClickGUARD blog so interesting and so valuable!
No matter the size of the company, thereâs a big chance you too are plagued by click fraud problems.ClickGUARD offers a blog thatâs primarily dedicated to teaching you strategies for reducing instances of click fraud on your PPC campaigns, but you can find a lot of useful information on other PPC niches here too (and weâre not just saying this because, cough-cough, this is our blog).
Guard your strategies with information like this:
- High-quality content and insights about click fraud
- Lots of information on how to manage PPC campaigns effectively
- Actionable guides that are easy to understand and address common PPC issues
- Unique content than what youâll find on other PPC blogs
Top Blog Posts:
http://www.clickguard.com/blog/bot-farms-and-click-bots-invalid-clicks/
https://www.clickguard.com/blog/google-ads-refund-google/
http://www.clickguard.com/blog/the-best-google-ads-scripts/
Unbounceâs Blog
If youâre interested in becoming a well-rounded PPC marketer, youâll want to check out Unbounceâs blog. This blog gives you information on landing pages, conversion rate optimization, and a host of other topics.
Here are some good reasons to check out this PPC blog:
- Theyâre dedicated to educating and empowering marketers to grow their businesses
- They have the skinny on the best conversion tools
- Youâll get content on landing pages and conversion rate optimization that you wonât get on a lot of other blogs
- They offer valuable content for beginners and experts
Itâs a great PPC blog where you can bounce around some great ideas.
Top Blog Posts:
https://unbounce.com/landing-page-examples/best-landing-page-design-examples/
https://unbounce.com/landing-page-examples/high-converting-sales-pages/
https://unbounce.com/landing-page-templates/lead-generation/
Be sure to bookmark these top 10 best PPC blogs and follow them throughout 2021! Knowledge is the key to having success with your PPC campaigns — and thanks to the wonder of the internet, you can get a lot of knowledge for free. You just have to reach out and âgrabâ it. đ
