As we approach the final days of 2024, it’s the perfect moment to reflect on a year filled with growth, challenges, and remarkable achievements. The past year has been transformative for digital advertising, marked by unprecedented opportunities—and new threats. Among these threats, click fraud has continued to evolve, with fraudsters deploying increasingly sophisticated techniques to exploit ad campaigns.
For advertisers, this year was a stark reminder of how critical it is to protect campaigns against such vulnerabilities. ClickGUARD stood firmly at the forefront of this battle, empowering businesses to stay one step ahead. From analyzing billions of clicks to enforcing exclusions that safeguarded ad spend, ClickGUARD has been pivotal in fighting fraud’s ever-changing landscape.
That’s why this is the perfect time to look back at some important milestones, innovations, and the tangible impact we’ve had on our clients’ campaigns. More than just numbers, these achievements reflect our unwavering commitment to ensuring advertisers thrive in a secure and trustworthy digital ecosystem.
By the Numbers: The Impact of ClickGUARD in 2024
In a time when more than 40% of online traffic is fake, ClickGUARD delivered real results for advertisers. Real leads, better traffic, and more conversions set the standard for excellence in click fraud prevention. Let’s see some important numbers achieved in 2024:
98 Million Clicks Analyzed
This year, ClickGUARD processed an astonishing 98 million clicks across our clients’ campaigns. This sheer volume of data underscores the complexity of digital advertising and the increasing need for precise analytics. Every click analyzed provides crucial insights into user behavior, ensuring advertisers target real, high-intent audiences while identifying and mitigating fraudulent activity. This proactive approach helps clients optimize ad spend and protect their campaigns from wasting resources on non-legitimate traffic.
19 Million Exclusions Enforced
In 2024, ClickGUARD enforced 19 million exclusions, shielding campaigns from clicks that posed a risk. Exclusions refer to actions taken to block specific IP addresses, devices, or user patterns flagged as suspicious or malicious. Each exclusion represents an ad impression or click that would have otherwise drained your budget without yielding meaningful results. By intercepting these threats, ClickGUARD helped businesses allocate their resources to actual potential customers, maximizing the value of every dollar spent.
35,000 Campaigns Monitored
Over the past year, ClickGUARD actively monitored 35,000 advertising campaigns, providing real-time oversight and protection against click fraud. This scale of operations proves our ability to adapt to campaigns of varying sizes and complexities, from small businesses to global enterprises. Real-time monitoring enables instant identification and response to fraudulent patterns, preventing damage before it occurs. This robust system keeps every campaign under our watch secured and efficient.
$28 Million+ Ad Budget Saved Monthly
The most tangible impact of ClickGUARD’s work lies in its ability to save our clients over $28 million in ad budgets every month. These are dollars that would have been lost to fraudulent clicks, now redirected toward genuine opportunities. By preventing click fraud, ClickGUARD helps clients achieve higher ROI, better lead generation, and improved campaign performance—all while fostering trust in the efficacy of their digital marketing efforts.
99.8% Fraud Detection Accuracy
Fraudsters constantly evolve their tactics, but ClickGUARD’s near-perfect fraud detection accuracy—an impressive 99.8%—ensures advertisers remain one step ahead. This level of precision builds confidence among our clients, who know their campaigns are being guarded by cutting-edge technology. Fraud detection accuracy isn’t just about stopping fraud; it’s about ensuring advertisers can make data-driven decisions based on clean, reliable metrics. This trust in data is a cornerstone of successful digital advertising campaigns.
Product Improvements in 2024: Strengthening Our Foundations
This year has been a transformative one for ClickGUARD, marked by substantial advancements aimed at enhancing our platform’s functionality and usability. Each improvement was driven by our commitment to delivering exceptional value to our clients and staying ahead of click fraud.
Let’s take a look at some product enhancements in 2024. They were focused on expanding our capabilities and simplifying workflows to ensure that businesses of all sizes could effortlessly protect their ad campaigns.
Microsoft Ads Protection Launch
In 2024, we reached a significant milestone with the launch of ClickGUARD’s protection for Microsoft Ads. This expansion allowed us to cover all major PPC platforms, extending the same powerful safeguards we’ve provided for Meta and Google Ads to Microsoft’s growing advertising ecosystem.
With ClickGUARD, advertisers can confidently leverage the benefits of advertising on Microsoft Ads while resting assured their campaigns are shielded from fraudulent clicks and wasteful traffic. This launch emphasizes our dedication to safeguarding ad budgets and enabling marketers to focus on achieving measurable results across all major PPC platforms.
Streamlined Setup Checklist
In 2024, ClickGUARD also introduced a streamlined setup checklist to enhance the onboarding experience for new users. This feature simplifies the process of getting started by providing a clear, step-by-step guide to configure the application. With the checklist, businesses can ensure all critical elements are correctly set up, minimizing potential errors and allowing them to start protecting their campaigns faster.
Live Monitoring
Another significant addition in 2024 was live monitoring, a feature that provides advertisers with real-time insights into website visits as they happen, including traffic beyond PPC campaigns. This tool empowers users to track activity instantly, offering deeper visibility into their traffic sources and enabling swift responses to suspicious patterns. By delivering immediate feedback, live monitoring enhances transparency and control, helping advertisers maintain a strong grip on their campaign performance.
Innovating for 2025: Staying Ahead of Click Fraud
Fraudsters are relentless, always evolving their tactics to exploit advertisers and siphon funds through fraudulent clicks. At ClickGUARD, we understand that the fight against click fraud is a continuous battle, which is why innovation is at the heart of everything we do.
In 2025, we’re doubling down on our mission to protect advertisers with groundbreaking enhancements and new features. These advancements are designed to keep businesses one step ahead, safeguarding their investments while maximizing ad performance. We’re happy to announce two of these developments exclusively for you:
PMax Campaign Protection
In 2025, ClickGUARD will expand its capabilities to include protection for Performance Max (PMax) campaigns in Google Ads. As advertisers increasingly embrace PMax for its automated and multi-channel approach to delivering results, protecting these campaigns from fraudulent activity becomes critical. This enhancement will empower businesses to confidently leverage PMax’s reach and efficiency, knowing their investments are safeguarded.
Enhanced Monitoring Mode
Another key innovation for 2025 is the introduction of Enhanced Monitoring Mode, a game-changing feature designed to deliver more granular insights into the savings potential ClickGUARD provides. Tailored to accommodate each business’s unique needs and campaign strategies, this special operation mode offers a precise understanding of how fraud prevention impacts budgets and performance.
Conclusion
As we wrap up 2024, it’s clear that this year has been one of immense progress and innovation for ClickGUARD. From protecting billions of clicks and saving millions in ad budgets to introducing impactful features, we have worked tirelessly to safeguard your business against the ever-evolving threat of click fraud.
We owe these achievements to the unwavering support of our clients, the dedication of our team, and the collaboration of our partners. Together, we have strengthened the foundation of trust in digital advertising, ensuring that ad budgets drive real results and reach genuine audiences. Looking ahead, we’re excited to continue this journey with you—2025 promises to bring even more innovations.
Thank you for choosing ClickGUARD to protect your campaigns. Stay tuned for what’s to come, and let’s make 2025 a year of even greater success—together.
