ClickGUARD Brand Assets

For Web and Print Media

Introduction

These brand materials are assembled to make it quick and easy for you to create accurate and up-to-date ClickGUARD reviews, comments or research comparisons for background information or follow up stories. Feel free to use and reference these items as needed. If you have any questions or need any additional collateral not listed here please contact us.

About

ClickGUARD protects AdWords accounts from all types of unwanted ad clicks, allowing PPC advertisers to verify and control their paid traffic, protecting them from wasteful ad clicks. We provide the world’s most advanced intelligent click fraud prevention platform and service to businesses seeking to better understand and prevent losses to non-profitable resource draining clicks.

ClickGUARD Software is privately held and headquartered in Playa Vista, CA.

Brand Logos

The ClickGUARD logo is a fully registered wordmark of our company name. It serves as a universal signature on everything from company communications to products to swag. It enables us to maintain consistency and should not be modified in any way.

Primary Color Text – Gunmetal Blue & Navy Blue

Primary Color Text – Blue & White

Secondary Color Text – Navy Blue 

Primary Color Text – Cadet Gray on White Smoke

Inverse – Text White / Gunmetal Background

Inverse – Text White / Navy Blue Background

Inverse – Text White / Cadet Gray Background

Shield Gunmetal / Navy Blue 

Shield – Gunmetal 

Shield – Navy Blue

Shield – Cadet Gray / White Smoke

Inverse Shield – White / Gunmetal

Inverse Shield – White / Navy Blue

Acceptable Backgrounds

Where possible, the ClickGUARD logo should sit on a white background or if necessary, a white logo on Gunmetal or Navy blue can be used instead. In select instances, such as page or email footers, the logo may be set in cadet gray and used on background gray.

Brand Colors

The ClickGUARD color palette is meant to be unobtrusive, with thoughtful accents of color. Proper application of these colors will ensure the visual identity is maintained across all branded elements. Color usage should roughly map to the proportions below.

Appropriate Color Proportions

Be mindful of proportions when using color in any ClickGUARD branding identification materials. Using the right amount of color will ensure a consistent balance across all things ClickGUARD. 

These proportions are estimates, not exact numbers. Other colors from the core palette may substituted for the main color. Select from the core palette to achieve the base and support color expressions. The remaining balance should be pulled from the accent palette to create the detail expression. Each secondary accent color should account for no more than 2-5% of the total layout, and collectively no more than 10% of all color.

Primary Palette

Our primary palette consists of our brand Gunmetal blue, Navy Blue, Cadet Gray, background gray, and white. Our brand colors should be used thoughtfully to reinforce our identity, as overuse can dilute visual impact. Brand colors on a neutral background is often more successful at establishing brand equity than full washes of the color.

Tings and shades

Tints and shades of the primary palette should be used to directly supplement the original swatch, and they should never be used in place of the original swatch. They are primarily intended for button states, borders, illustration shadings, and data visualization.

GUNMETAL
#29313E

RGB 41, 49, 62
CMYK 34, 21, 0, 76
PMS 532 C

#3e4551

#181D25

#1C222B

#202731

#242C37

#3E4551

#535A64

#696E77

#7E838B

#94989E

NAVY BLUE
#2684D6

RGB 38, 132, 214
CMYK 82, 38, 0, 16
PMS 2172 C

#13426B

#164F80

#1A5C95

#1E69AB

#2276C0

#3B90DA

#519CDE

#67A8E2

#7CB5E6

#92C1EA

CADET GRAY
#8AA2B1

RGB 138, 162, 177
CMYK 22, 8, 0, 31
PMS 2164 C

#455158

#52616A

#60717B

#6E818D

#7C919F

#95ABB8

#A1B4C0

#ADBDC8

#B8C7D0

#C4D0D8

WHITE SMOKE
#F4F7F9

RGB 244, 247, 249
CMYK 02, 01, 0, 02
PMS 649 C

#7A7B7C

#929495

#AAACAE

#C3C5C7

#DBDEE0

#F5F7F9

Secondary Palette

The secondary palette serves to accent and thoughtfully complement our primary palette and add visual interest to things like illustrations, data visualization, and presentations. When using these colors, remember to use the appropriate color proportions. Tints and shades should be used to directly supplement the original swatch, and they should never be used in place of the original swatch. They are primarily intended for button states, borders, illustration shadings, and data visualization.

The following secondary colors should be used sparingly, as they will change over time.

APPLE GREEN
#6CAF00

RGB 108, 175, 0
CMYK 38, 0, 1, 31
PMS 369 C

#365700

#406900

#4B7A00

#568C00

#619D00

#7AB719

#89BF32

#98C74C

#A6CF66

#B5D77F

UROBILIN
#E2A429

RGB 226, 164, 41
CMYK 0, 27, 82, 11
PMS 7563 C

#715214

#876218

#9E721C

#B48320

#CB9324

#E4AD3E

#E7B653

#EABF69

#EDC87E

#F0D194

AMARANTH RED
#D51C2A

RGB 213, 28, 42
CMYK 0, 87, 80, 16
PMS 711 C

#6A0E15

#7F1019

#95131D

#AA1621

#BF1925

#D9323F

#DD4954

#E16069

#E5767F

#EA8D94

GRAPE
#692EB3

RGB 105, 46, 179
CMYK 41, 74, 0, 29
PMS 526 C

#341759

#3F1B6B

#49207D

#54248F

#5E29A1

#7842BA

#8757C2

#966CC9

#A581D1

#B496D9

Typography

The typography rules on this page focus on marketing-specific styles.

Typefaces

Roboto

abcdefghijklmnopqrstuvwxyz
[email protected]#$%^&* Open Sans is our display text typeface. It is used for hero headlines, major headings and pull quotes

Web Styles

Type styles should be set in a color from the primary palette unless otherwise specified.

Style

Usage

Spec

Hero headline

The H1 headline in the hero area.

Roboto 500
70px/64px

Hero deck
The sub-headline in the hero area. It appears directly below the hero headline.

Roboto 500
24px/36px

First-level heading
The H1 on pages without a hero area or a section header on pages with a hero area.

Roboto 500
38px/48px

Second-level heading
The H2 on pages without a hero area or an H3 on pages with a hero area. It is usually nested under a first-level copy block and paired with body copy.

Roboto 400
28px/36px

Third-level heading
The H3 on pages without a hero area or an H4 on pages with a hero area. It is usually nested under a second-level copy block and paired with body copy.

Roboto 500
24px/32px

Fourth-level heading
The H4 on pages without a hero area. It is usually nested under a third-level copy block and paired with body copy.

Roboto 400
20px/28px

Nuggets

A useful style for labels or special headings.

Roboto 400
15px/28px
All caps
1px character space

Body copy

The standard style for body copy.
Paragraphs should be followed by a 12px space.

Roboto 400
18px/30px
$gunmetal

Body copy mini

A body copy style for tighter spaces. Paragraphs should be followed by a 8px space.

Roboto Light
16px/24px
$gunmetal

Caption text

The standard style for captions.
It should sit outside the border of its image.

Roboto Regular
14px/20px
$gunmetal

Pull quote
The standard style for pull quotes.

Roboto Light Italic
28px/36px
$gunmetal

Baseline

The brand guidelines use a 4px baseline grid, which helps create a consistent vertical rhythm on the page.

Iconography

The iconography ClickGUARD uses can be categorized into two distinct types, both serving distinct roles in ClickGUARDs Visual Design.

Features

ClickGUARD makes your PPC marketing more effective by eliminating repetitive, non-converting money wasting clicks from your Google Ads campaigns which reduces your cost per acquisition.  

Boost your conversion rate and maximizer your Google Ads ROI automatically. Know exactly what and where your clicks are coming from with real-time detailed forensic data for every click. ClickGUARD takes seconds to  install on any website and CMS platform.  
For more on our capabilities please visit our features page:

Integrations

ClickGUARD is the most powerful pay per click waste and fraud prevention platform for advertisers and agencies looking to remove and prevent repetitive money wasting clicks from their pay  ecosystem that makes it easy to integrate with third-party apps and solutions. As an end-to-end solution for click fraud prevention and campaign optimization ClickGUARD can conform to your digital marketing needs, no matter how complex or large they may be.

Connect and integrates with WordPress, Joomla, Slack, Google Analytics, Zapier, to name a few, see the full list here

Pricing Plans

Resources

More to come soon, but for now check out our blog… 

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