PPC Marketing

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Guides & Tools, PPC Marketing,
5 Customer-Centric Tips for PPC Agencies and Freelancers

It should come as no surprise that PPC agencies and freelancers can sometimes become so engrossed in the technical side of the business that they forget what it’s all about — the customers. The pay-per-click world sure can get insular. It’s a complex form of advertising, after all, and that makes it very engaging to […]

Guides & Tools, PPC Marketing,
How Much Should You Spend on PPC Advertising?

Setting a budget is one of the most important decisions marketers must make when creating their PPC campaigns. It’s also among the most challenging ones. The lack of data, absence of a structured approach, or simply not having a clear goal, can all cause you to create a budget that doesn’t help get the most […]

SEM News, PPC Marketing,
Konverzija 2019 recap - Lessons and Takeaways

"A Bosnian, a Croat, and a Serb walk into a conference room" sounds like a start of a bad joke. Konverzija, however, was everything but, even though it saw its fair share of people from Bosnia, Serbia, or Croatia. More than 20 expert speakers and over 400 attendees, to be exact, which makes Konverzija one […]

Ad / Click Fraud, PPC Marketing,
4 Typical Ways Your Competitors Are Clicking on Your Ads

Good, loyal competition is one of the greatest things that can happen to your business. It can drive you to find the best, most marketable, and most useful iteration of your product or service. But for every loyal competitor, how many do you think are trying to get a leg up on you using any […]

Ad / Click Fraud, PPC Marketing,
How Does Click Forensics Work?

In pay-per-click advertising, the truths we hold evident and have to adapt to are the following: One, Google reigns over digital marketing, pay-per-click included. Two, here’s no such thing as a “successful campaign” without precisely defined goals. Three, everyone will deal with invalid or fraudulent clicks. Google Ads is arguably the best PPC platform there […]

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The Ultimate Toolbox for Elite Forensic Data-Driven Marketers