Protection rules

Get tips & tricks and how-to guides on ClickGUARD's protection and optimization rules to learn how to intelligently fight low-quality and fraudulent PPC traffic

Protection rules, Guides & Tools,
Rule Of The Week #6 Block IP ranges that bring no-fingerprint traffic

Category: No-fingerprint What does it do: Eliminates repeated clicks from unknown devices coming from IP ranges Why is it effective: Because it automatically blocks all IP ranges that bring traffic from devices that lack a digital fingerprint Here is the overview of the protection rule ClickGUARD protection rule that blocks IP ranges bringing traffic from […]

Protection rules, Guides & Tools,
Rule Of The Week #5 Time-on-site rule that excludes low-quality placements

Category: Time-on-site What does it do: Excludes placements that bring low-quality visits from Display advertising. Why is it effective: It automatically excludes placements that bring visitors who do not engage with your content. Here is the overview of the protection rule ClickGUARD protection rule that excludes placements that bring a lot of visitors that do […]

Protection rules, Guides & Tools,
Rule Of The Week #4 Protects your campaigns from keyword-based attacks

Category: Target frequency What does it do: Protects your campaigns from keyword-based attacks Why is it effective: It automatically blocks all IPs or devices that are specifically targeting various keywords you are bidding on. This often happens when your competitors initiate the attack. Here is the overview of the protection rule ClickGUARD protection rule that […]

Protection rules, Guides & Tools,
Rule Of The Week #3 These are not the devices you were aiming for

Category: Click frequency What does it do: Eliminates repeated clicks from mobile and tablet devices Why is it effective: Because it automatically blocks all mobile or tablet devices (and their IPs) that are clicking on your ads. This ensures your campaigns are only targeting desktop devices. Here is the overview of the protection rule ClickGUARD […]

Protection rules, Guides & Tools,
Rule Of The Week #2 Eliminate visitors that do not convert

Category: Conversion What does it do: Eliminates repeated clicks from visitors that does not convert Why is it effective: Because it automatically blocks all IPs or devices that had enough interactions on the website as other leads, as other but never converted. Here is the overview of the protection rule ClickGUARD protection rule that eliminates […]

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