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How ClickGUARD Compares to both Clickcease or PPC protect

ClickGUARD’s approach and advanced solutions to fighting Google Ads click fraud is superior to ClickCease or PPC protect's. 

Trusted by leading websites

over 5000 clients
$50 million saved from click fraud
2 billion clicks investigated

ClickGUARD or Clickcease vs. PPC protect

When it comes to click fraud protection, what ClickGUARD delivers is simply unmatched by Clickcease or PPC protect. Compare for yourself and see why our industry leading solution is more complete.
Feature Details
Realtime Click Processing

ClickGUARD processes clicks in realtime. Ad clicks are analysed and run against user-defined rules immediately upon occurring. This makes it possiible for the system to react to threats and perform optimizations instantly.

Click Tagging

While alternative tools keep tagging clicks as ""fraudulent"" even when they are legitimate raising false flags everywhere, ClickGUARD comes with a built-in custom tagging systems making it possible for you to separate fraudulent, abusive, distruptive and unwanted ad clicks.

"fraudulent" only
"fraudulent" only
Display Placement Rules

ClickGUARD users can create advanced rules for to better optimize and protect your display campaigns from fraudulent and wasteful clicks that come from rogue apps and domain placements.

Automated Placement Exclusions

ClickGUARD is the only service on the market that offers automated mobile app and domain exlcusions, with a dashboard where you can view manage all exclusions for your display campaigns.

click frequency only
Post-Click Behavior Tracking

ClickGUARD starts visitor behavior analysis after an ad click lands on the targeted landing page. The system analyses on-site behavior in realtime, making it possible to configure and run rules based on behavior metrics.

limited (time-on-site only)
GEO-location Analysis

ClickGUARD performs GEO-location threat analysis for every ad click. The system automatically analyses click source location in real-time to and runs them against user-defined GEO-location rules.

Legacy Exclusions Management

When a Google Ads account is integrated with ClickGUARD, the system synchronizes all existing IP, IP range and ad placement exclusions, adding a severity level and appropriate tag, to make sure all previous click source based optimizations are not deleted.

Simple Click Frequency Rules

Simple click frequency rules are easy to configure but offer little in the way of flexibility as they cannot be combined with other factors, such as threat level, device type and VPN information, or applied to specific targeted campaigns, ad groups, keywords or GEO-locations (countries or continents).

Advanced Click Frequency Rules

ClickGUARD's advanced click frequency rules make it possible for the user to combine multiple conditions and filters to their protection and optimization rules, as well as to define custom actions for how the system should deal with specific clicking patterns.

Target Frequency Rules

ClickGUARD features rules that handle click sources targeting multiple campaigns, ad groups, keywords, domains, and landing pages.

Advanced Conversion Rules

With ClickGUARD users can create advanced rules based on converting or non-converting clicks to easily eliminate repeated visits that never convert.

Invalid Clicks Rules

ClickGUARD's advanced invalid clicks protection that exceeds the default one Google Ads is offering.

Device Type Rules

Amogst many other powerful customization options, ClickGUARD rules can focus on specific device types, so users can handle clicks coming from smarthpones and tablets differently than the ones coming from laptop/desktop computers.

Video Recording

Session recording slows down website speed performance, is time consuming to review, and reveals nothing about click fraud.

Advanced Rule Conditions

With ClickGUARD users can create advanced rules based on converting or non-converting clicks to easily eliminate repeated visits that never convert.


Budget Savings vs ROAS and ROI Maximization

To only focusing easily manipulatable  "Budget savings" vanity metric is missing the big picture. Most advertisers don't want to just "save money"! the priority is maximizing ROI or ROAS by generating better returns for conversions from quality traffic. Clickcease and PPC protect are very limited in that they focus exclusively on dealing with click fraud, ClickGUARD goes above and beyond click fraud to stop to all types of disruptive, fraudulent, abusive clicks and wasteful ad traffic. 

Fast - Realtime Blocking

Unlike PPC protect or clickcease ClickGUARD does not make delayed bulk exclusions. Instead our real-time click processing platform takes immediate protective actions on your Google Ads account the moment a treat is detected. Additionally, all exclusions are documented in your Exclusions Dashboard for easy auditing and verification of all activity. 

Google Display Network (GDN) Protection

Both search and display (retargeting or broad placements) are powerful when used together, so the ability to detect and automatically exclude bad and underperforming GDN placements are critical for effective protection. Yet only ClickGUARD provides automated analysis and exclusion of bad GDN mobile app and domain placement partners. PPC protect and Clickcease do not support automated GDN exclusion. 

Flexible & Customizable Rules

When it comes to controlling campaign protection and optimization ClickGUARD is simply unmatched. We offer multiple rule types with flexible conditions for detecting and dealing with IPs, IP ranges, unique device types, GDN placements and all types of click patterns. This makes ClickGUARD the only system that is fully customizable to your specific needs, tolerances and goals.

Detailed & Fully Relational Click Forensics

Account activities and data processed by ClickGUARD are fully transparent and can be reviewed, exported and audited at any time. Unlike PPC protect or Clickcease, ClickGUARD helps you better protect and optimize your Google Ads account by providing detailed insight on the WHEN, WHERE, WHY, and WHATis behind every click in a clear and easy to understand format.

Accountable, Transparent Data

Unlike Clickcease and PPC protect ClickGUARD is 100% transparent, accountable and auditable. All the data our system collects is fully available within the dashboard, along with the results of our click analysis against a dozen anti-fraud and geo-location services. Our detailed realtime activity tracking helps you avoid false positives and the blocking of legitimate customers. 

Post-Click Behavior Analysis

Post-click visitor behavior analysis is critical for assessing the quality and value of a click. By measuring visitor interactions like mouse movement, time spent on site  and the number of pages visited we can better determine bot probability. While PPC Protect is guessing based only on click activity ClickGUARD can identify signatures and behavior patterns with more accuracy. All this is done automatically without the need to waste valuable time watching and sifting through hundreds or thousands of recording sessions.

Exclusions Dasboard

ClickGUARD fully manageable Exclusions Dashboard allows you to view and manage all new and legacy IP, IP range and ad placement exclusions across all campaigns! Our realtime dashboard provides detailed information about why an entity is excluded for the given campaign(s).

Advanced GEO-location Protection

ClickGUARDS real-time GEO-location analysis and processing help advertisers quickly identify and stop fraudulent, invalid, and abusive clicks from unwanted network locations that may be affecting both campaign budget and overall account performance. Our advanced fully relational GEO-location threat monitoring, detection and reporting for discovery and management of rogue traffic sources outside of a campaign targeted zones.

Full Account Structure Integration

You simply can't defend or protect what you don't know or don't fully understand, and because PPC Protect and Clickcease do not fully synchronize and analyze the complete Google Ads account structure they cannot effectively detect threats to specific keywords, adgroups and objects within a campaign. ClickGUARD fully synchronize each and every Google Ads account structure for complete analysis in order to identify what needs to be monitored and protected. 

Advanced Campaign Level Rules 

ClickGUARD is the only solution allowing users to create highly advanced multi-layer campaign level rules to uniquely protect each individual campaign based on its own unique campaign objects like AdGroups, Keywords, Device Type, threat level, Geo-location data, post-click behavior analysis and more. Additionally, ClickGUARD users can create and maintain target groups and reuse them within rules.

AdGroup Level Rules

Regardless of sector niche or industry, fact is no two Google Ads accounts are structured the same. The effectiveness of AdGroups structures within a Google Ads account is often the key factor that determines the effectiveness of a campaign. ClickGAURD is the first and only platform allowing users to create custom AdGroup level rules to protect campaigns from threats to specific objects within the campaign. Without this key feature all AdGroups within a campaign are treated the same by both Clickcease and PPC protect which quickly proves to be completely useless and ineffective against advanced click fraud threats.

Keyword Level Rules

Search Engine Marketing (SEM) is first and foremost and all about keywords, and ClickGUARD is the first and only solution providing the ability create rules based on specific keywords within your Google Ads account. Just like in Google Ads, keywords are monitored, analyzed, tagged and processed against all relational account data in real time. Without keyword level rules all keywords within a campaign are treated the same by Clickcease which renders any protection completely useless.

Automatic Campaign Pausing

ClickGUARD is capable of automatically pausing advertising campaigns based on user-defined rules. When bad or unwanted ad traffic peaks and your campaign ROI suffers from programatic click fraud attacks, the system can automatically pause your campaigns to prevent significant money loss. Along with other advanced rules, ClickGUARD is an absolute powerhouse when it comes to click fraud protection.

Google oAuth or (MCC) Manager Activation 

ClickGUARD offers full flexibility in how you chose to integrate, protect and optimize your Google Ads account with ClickGUARD. You can integrate Google Ads with ClickGUARD in any way that works best for you - by either adding it to ClickGUARD’s Manager account or linking it directly by authorizing your Google account with Google oAuth. You can also add unlimited MCC accounts to ClickGUARD.

Advanced (Multi-layer) Rule Conditions

Not all campaigns, ad groups or keywords should be protected / optimized by the same rules. Rather than trusting a black-box non-transparent process, with ClickGUARD, the user takes full control by configuring rules for speficic combinations of configurable conditions including IP threat level, VPN/proxy info, device type, as well as focusing rules on specific campaigns, ad groups or keywords or clicks coming from specific countries or continents.

Multi-Account Secure Access & Delegation

ClickGUARD allows you to manage multiple Google Ads accounts from a single dashboard with true permission access and delegation control for all sub-accounts. If your business or agency manages multiple Ads accounts, you can easily invite, manage and restrict team members or clients to specific sub-accounts under your master account. This allows for access control, management and delegation of sub-accounts from a centralized dashboard without compromising data privacy.

Data-driven marketers choose ClickGUARD over PPC protect or Clickcease

True data-driven marketers recognize that ClickGUARD is far superior to PPC project or ClickCease for defending against complex click fraud attacks. 

Don't let bots and competitors hiding in shadows and the dark corners of the internet disrupt your business. ClickGUARD is ready to help you effectively wage war against click fraud with the transparency, accountability, and controls needed to be successful. 

If you use PPC Project or Clickcease, contact us to get the facts about how you will get at least 10x more value with our advanced tools.

Most effective Click Fraud Protection

Elite Google Ads professionals consistently rate ClickGUARD as the best click fraud protection platform for effectiveness, features and value on G2Crowd, Crozdesk, TrustRadius, TrustPilot and more.

Protecting the worlds leading Google Ads professionals from wasteful ad clicks.

The world's #1 network for fighting Google Ads waste. 


Protected Campaigns




Decision time


Fully protected

ClickGUARD is fully compatible with.. 

Built for true data-driven Google Ads professionals

ClickGUARD is used by data-driven Google Ads marketing professionals and in advertising agencies that demand full accountability for every ad click.
Click Fraud Protection for Advertisers
For Advertisers
Make the most of your budget on Google Ads and outperform your competitors through real-time campaign optimization.
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Click Fraud Protection for Digital Agencies
For Agencies
Scale your Google Ads services with tools that deliver value and true peace of mind for your customers.
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Stop Paying For Worthless Invalid Click Fraud
Secure your marketing ROI to safely scale your Google Ads like never before, with 24/7 real-time protection.