How ClickGUARD Compares to both Clickcease or PPC protect

ClickGUARD’s approach and advanced solutions to fighting Google Ads click fraud is superior to ClickCease or PPC protect's.

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ClickGUARD or Clickcease vs. PPC protect

When it comes to click fraud protection, what ClickGUARD delivers is simply unmatched by Clickcease or PPC protect. Compare for yourself and see why our industry leading solution is more complete.

Feature Details

Click Fraud Prevention for Budget Savings

Campaign Optimization for Maximum ROI

Realtime Click Processing

Click Tagging

"fraudulent" only

Realtime Blocking

Display Campaign Protection & Optimization

Display Placement Rules

Automated Placement Exclusions

Flexible & Customizable Rules

click frequency only

Detailed Click Forensics

Accountable, Transparent Data

Post-Click Behavior Tracking

limited (time-on-site only)

Post-Click Behavior Analysis

GEO-location Analysis

Exclusions Dashboard

Advanced GEO Location Protection

Legacy Exclusions Management

Account Structure Integration

Advanced Campaign Level Rules

AdGroup Level Rules

Keyword Level Rules

Simple Click Frequency Rules

Advanced Click Frequency Rules

Target Frequency Rules

Advanced Conversion Rules

Automated Campaign Pausing

Invalid Clicks Rules

Device Type Rules

Both oAuth & MCC Google Ads Activation

MCC Only

oAuth Only

Multi-Account Secure Access Delegation

Video Recording

Advanced Rule Conditions

20+

Budget Savings vs ROAS and ROI Maximization

To only focusing easily manipulatable "Budget savings" vanity metric is missing the big picture. Most advertisers don't want to just "save money"! the priority is maximizing ROI or ROAS by generating better returns for conversions from quality traffic. Clickcease and PPC protect are very limited in that they focus exclusively on dealing with click fraud, ClickGUARD goes above and beyond click fraud to stop to all types of disruptive, fraudulent, abusive clicks and wasteful ad traffic.

Fast - Realtime Blocking

Unlike PPC protect or clickcease ClickGUARD does not make delayed bulk exclusions. Instead our real-time click processing platform takes immediate protective actions on your Google Ads account the moment a treat is detected. Additionally, all exclusions are documented in your Exclusions Dashboard for easy auditing and verification of all activity.

Google Display Network (GDN) Protection

Both search and display (retargeting or broad placements) are powerful when used together, so the ability to detect and automatically exclude bad and underperforming GDN placements are critical for effective protection. Yet only ClickGUARD provides automated analysis and exclusion of bad GDN mobile app and domain placement partners. PPC protect and Clickcease do not support automated GDN exclusion.

Flexible & Customizable Rules

When it comes to controlling campaign protection and optimization ClickGUARD is simply unmatched. We offer multiple rule types with flexible conditions for detecting and dealing with IPs, IP ranges, unique device types, GDN placements and all types of click patterns. This makes ClickGUARD the only system that is fully customizable to your specific needs, tolerances and goals.

Detailed & Fully Relational Click Forensics

Account activities and data processed by ClickGUARD are fully transparent and can be reviewed, exported and audited at any time. Unlike PPC protect or Clickcease, ClickGUARD helps you better protect and optimize your Google Ads account by providing detailed insight on the WHEN, WHERE, WHY, and WHATis behind every click in a clear and easy to understand format.

Accountable, Transparent Data

Unlike Clickcease and PPC protect ClickGUARD is 100% transparent, accountable and auditable. All the data our system collects is fully available within the dashboard, along with the results of our click analysis against a dozen anti-fraud and geo-location services. Our detailed realtime activity tracking helps you avoid false positives and the blocking of legitimate customers.

Post-Click Behavior Analysis

Post-click visitor behavior analysis is critical for assessing the quality and value of a click. By measuring visitor interactions like mouse movement, time spent on site and the number of pages visited we can better determine bot probability. While PPC Protect is guessing based only on click activity ClickGUARD can identify signatures and behavior patterns with more accuracy. All this is done automatically without the need to waste valuable time watching and sifting through hundreds or thousands of recording sessions.

Exclusions Dasboard

ClickGUARD fully manageable Exclusions Dashboard allows you to view and manage all new and legacy IP, IP range and ad placement exclusions across all campaigns! Our realtime dashboard provides detailed information about why an entity is excluded for the given campaign(s).

Advanced GEO-location Protection

ClickGUARDS real-time GEO-location analysis and processing help advertisers quickly identify and stop fraudulent, invalid, and abusive clicks from unwanted network locations that may be affecting both campaign budget and overall account performance. Our advanced fully relational GEO-location threat monitoring, detection and reporting for discovery and management of rogue traffic sources outside of a campaign targeted zones.

Full Account Structure Integration

You simply can't defend or protect what you don't know or don't fully understand, and because PPC Protect and Clickcease do not fully synchronize and analyze the complete Google Ads account structure they cannot effectively detect threats to specific keywords, adgroups and objects within a campaign. ClickGUARD fully synchronize each and every Google Ads account structure for complete analysis in order to identify what needs to be monitored and protected.

Advanced Campaign Level Rules

ClickGUARD is the only solution allowing users to create highly advanced multi-layer campaign level rules to uniquely protect each individual campaign based on its own unique campaign objects like AdGroups, Keywords, Device Type, threat level, Geo-location data, post-click behavior analysis and more. Additionally, ClickGUARD users can create and maintain target groups and reuse them within rules.

AdGroup Level Rules

Regardless of sector niche or industry, fact is no two Google Ads accounts are structured the same. The effectiveness of AdGroups structures within a Google Ads account is often the key factor that determines the effectiveness of a campaign. ClickGAURD is the first and only platform allowing users to create custom AdGroup level rules to protect campaigns from threats to specific objects within the campaign. Without this key feature all AdGroups within a campaign are treated the same by both Clickcease and PPC protect which quickly proves to be completely useless and ineffective against advanced click fraud threats.

Keyword Level Rules

Search Engine Marketing (SEM) is first and foremost and all about keywords, and ClickGUARD is the first and only solution providing the ability create rules based on specific keywords within your Google Ads account. Just like in Google Ads, keywords are monitored, analyzed, tagged and processed against all relational account data in real time. Without keyword level rules all keywords within a campaign are treated the same by Clickcease which renders any protection completely useless.

Automatic Campaign Pausing

ClickGUARD is capable of automatically pausing advertising campaigns based on user-defined rules. When bad or unwanted ad traffic peaks and your campaign ROI suffers from programatic click fraud attacks, the system can automatically pause your campaigns to prevent significant money loss. Along with other advanced rules, ClickGUARD is an absolute powerhouse when it comes to click fraud protection.

Google oAuth or (MCC) Manager Activation

ClickGUARD offers full flexibility in how you chose to integrate, protect and optimize your Google Ads account with ClickGUARD. You can integrate Google Ads with ClickGUARD in any way that works best for you - by either adding it to ClickGUARD’s Manager account or linking it directly by authorizing your Google account with Google oAuth. You can also add unlimited MCC accounts to ClickGUARD.

Advanced (Multi-layer) Rule Conditions

Not all campaigns, ad groups or keywords should be protected / optimized by the same rules. Rather than trusting a black-box non-transparent process, with ClickGUARD, the user takes full control by configuring rules for speficic combinations of configurable conditions including IP threat level, VPN/proxy info, device type, as well as focusing rules on specific campaigns, ad groups or keywords or clicks coming from specific countries or continents.

Multi-Account Secure Access & Delegation

ClickGUARD allows you to manage multiple Google Ads accounts from a single dashboard with true permission access and delegation control for all sub-accounts. If your business or agency manages multiple Ads accounts, you can easily invite, manage and restrict team members or clients to specific sub-accounts under your master account. This allows for access control, management and delegation of sub-accounts from a centralized dashboard without compromising data privacy.

Data-driven marketers choose ClickGUARD over PPC protect or Clickcease

True data-driven marketers recognize that ClickGUARD is far superior to PPC project or ClickCease for defending against complex click fraud attacks.

Don't let bots and competitors hiding in shadows and the dark corners of the internet disrupt your business. ClickGUARD is ready to help you effectively wage war against click fraud with the transparency, accountability, and controls needed to be successful.

If you use PPC Project or Clickcease, contact us to get the facts about how you will get at least 10x more value with our advanced tools.

Most effective Click Fraud Protection

Elite Google Ads professionals consistently rate ClickGUARD as the best click fraud protection platform for effectiveness, features and value on G2Crowd, Crozdesk, TrustRadius, TrustPilot and more.