# How does ClickGuard track website interactions

With the tracking code on your landing pages, ClickGuard measures how each visitor interacts with your website, including clicks, scrolling, mouse movement and keyboard use. Real people interact in ways bots rarely copy, so these interactions help ClickGuard tell genuine visitors from automated traffic and block the sources that waste your spend.

Source: https://www.clickguard.com/help/faq/how-does-clickguard-track-website-interactions
Published: 2026-04-18
Updated: 2026-04-18
Author: Nikola Pejic

When you install the website tracking code on your landing page(s), ClickGuard can measure visitor's interaction with your website.

ClickGuard tracks different interaction metrics, including (but not limited to):

-   clicks on page elements
-   focusing and interacting with forms
-   scrolling through the page
-   selecting and copying text from the page  
    

By streamlining these metrics into an intelligent algorithm, ClickGuard is able to create interaction patterns that can be compared with previously recorded behavior patterns.  

The output is an interaction matrix:  

-   **no interaction** - there was no interaction
-   **low interaction** - visitor interaction was lower than expected for the given campaign and device type
-   **medium interaction** - visitor's interaction was around the expected level of interaction for the given campaign and device type
-   **high interaction** - visitor interaction was higher than expected for the given campaign and device type  
    

The given metrics are also used to determine bot probability.  

## How accurate is interaction data?

Interaction level is provided with extreme accuracy, due to the versatility of the way ClickGuard gauges interaction:

-   ClickGuard maintains **expected interaction patterns for every single ad campaign** - because different campaigns might have different conversation funnels, and for **every single device type** - because interactions are extremely different on mobile phones, tablets, and laptop/desktop devices.  
    
-   One of the important aspects of user interaction that ClickGuard takes into consideration is time spent on the site (session time) because users can't realistically interact with the site much in a short amount of time.  
    

## How is this information used?

Knowing the level (or absence of) interaction with your website after an ad click is actionable data you can use in Visitor Behavior rules.

See also: [How does ClickGuard determine bot probability](https://www.clickguard.com/help/faq/how-does-clickguard-determine-bot-probability).

## Related articles

- [How does ClickGuard determine bot probability](https://www.clickguard.com/help/faq/how-does-clickguard-determine-bot-probability.md)