How to create exclusions for Microsoft Ads

To enable the system to create audience exclusions, it is necessary to install a UET (Universal Event Tracking) tag script on all the pages of your website.

You can retrieve the UET tag script by following these steps:

1. Navigate to the Settings section within your ClickGuard account dashboard.
2. Go to Connections → Ad accounts.
3. Click the Configuration button for the Microsoft Ads account for which you want to set up exclusions.
   

4. Under the UET Tracking Script, copy the complete script code.

This UET script is essential for ClickGuard to accurately create audience exclusions and manage your campaigns effectively. Once you have copied the script, it should be placed between the <head></head> tags on every page of your website. This ensures that all relevant data is tracked, allowing for precise audience targeting and exclusion management.

This script can also be installed via Google Tag Manager (GTM), the same way as ClickGuard's tracking code.

Important:

See also: Does ClickGuard support Microsoft Advertising.