# What happens when an ad placement is excluded in Google Ads

When ClickGuard excludes an ad placement in Google Ads, Google will stop showing ads on that placement - for the campaign(s) where the exclusion occurred.This means no new ad impressions will be generated on this placement for every campaign where it was excluded.

Source: https://www.clickguard.com/help/faq/what-happens-when-placement-is-excluded
Published: 2026-04-18
Updated: 2026-04-18
Author: Nikola Pejic

When ClickGuard excludes an ad placement in Google Ads, Google **will stop showing ads** on that placement - **for the campaign(s) where the exclusion occurred.**  
  
This means **no new ad impressions will be generated** on this placement for every campaign where it was excluded.  

## How did ClickGuard exclude the placement?

Based on your rules or a manual exclusion action, ClickGuard added an exclusion entry within the placement exclusion list of the affected campaign(s). This is done by using Google Ads API.

## Where can I see that the ad placement was excluded?

You can track all exclusions within your Exclusions Dashboard in ClickGuard. You can also find them in your Google Ads within the Exclusions section for the given campaign(s).  
  
You can see every ad placement exclusion action in your Change History.

![Ad placement exclusion made by ClickGuard in Google Ads Change history](/docs-media/file-1776237447551.png)

If your Google Ads account is linked via ClickGuard's MCC the change will be logged with ClickGuard's email address. On the other hand, if the account is linked via oAuth, your Google email address will be logged on the history entry.

See also: [How to view excluded ad placements in Google Ads](https://www.clickguard.com/help/faq/how-to-view-excluded-ad-placements).

## Related articles

- [How to view excluded ad placements in Google Ads](https://www.clickguard.com/help/faq/how-to-view-excluded-ad-placements.md)