# Getting started

What ClickGuard is, how it detects click fraud and how to protect your first website.

- [What is ClickGuard](https://www.clickguard.com/help/getting-started/what-is-clickguard.md): ClickGuard is a click fraud protection platform for Google Ads, Microsoft Ads and Meta Ads. It tracks every ad click, analyzes each visitor with AI to spot bots, competitors and other invalid traffic, and blocks bad sources with IP exclusions and audiences, so your budget goes to real customers.
- [What is click fraud](https://www.clickguard.com/help/getting-started/what-is-click-fraud.md): Click fraud is any click on your ads from someone with no interest in what you sell: bots, competitors, click farms or the same visitor again and again. You pay for each of those clicks, so it drains your budget and skews the data your campaigns learn from.
- [How click fraud detection works](https://www.clickguard.com/help/getting-started/how-click-fraud-detection-works.md): ClickGuard detects click fraud by analyzing what each visitor does after the click, not just their IP address. Its tracking code measures mouse movement, scrolling, typing and time on site, its AI weighs behavior, device and network signals together, and it catches bots that mimic human behavior and blocks them on your ad platforms.
- [Security and privacy](https://www.clickguard.com/help/getting-started/security-and-privacy.md): ClickGuard handles traffic data from your website and access to your ad accounts on your behalf. Learn what it collects, how that data is used, what ClickGuard can do in your ad accounts, who owns your data, and how to revoke its access at any time.
- [Protecting your first website](https://www.clickguard.com/help/getting-started/protecting-your-first-website.md): After you start your free trial, a setup wizard walks you through protecting your first website in a few minutes. Choose how ClickGuard starts, connect your Google Ads, Microsoft Ads or Meta Ads account, and install the tracking code, which ClickGuard can do for you with Google Tag Manager.
- [Install ClickGuard's tracking code](https://www.clickguard.com/help/getting-started/install-clickguards-tracking-code.md): The ClickGuard tracking code goes on every page of your website, so ClickGuard sees each visit from your ads. ClickGuard can install it for you with Google Tag Manager while you set up your website's protection, or you can install it yourself: manually, on Shopify, on Wix or in Google Tag Manager.
- [ClickGuard extension](https://www.clickguard.com/help/getting-started/clickguard-extension.md): The ClickGuard Extension brings your click fraud protection stats directly into Google Ads – bad clicks, blocked sources, prevented ad waste, and more – without leaving the platform. It adds a dedicated set of ClickGuard columns to your Campaigns performance table, right alongside your standard metrics.