# Standard Google Ads account vs manager (MCC) account

A standard Google Ads account is an advertiser's account with Google, used to advertise one or more websites across Google's range of advertising channels.A manager (MCC) account is a Google Ads account that you can use to view and manage multiple Google Ads accounts, including other manager accounts, from a single account.

Source: https://www.clickguard.com/help/glossary/standard-vs-manager-mcc-account
Published: 2026-04-01
Updated: 2026-04-01
Author: Nikola Pejic

A standard Google Ads account is an advertiser's account with Google, used to advertise one or more websites across Google's range of advertising channels.  
  
A manager (MCC) account is a Google Ads account that you can use to view and manage multiple Google Ads accounts, including other manager accounts, from a single account.

## Limitations of MCC accounts

There are several limitations for manager accounts:

-   The maximum number of active Google Ads accounts your manager account can be linked to at any given time depends on your account’s monthly spending from the last 12 months.
-   A Google Ads account can't be directly managed by more than 5 manager accounts.
-   A manager account can't be directly managed by more than 1 other manager account.
-   Your client account structure can be no greater than 6 levels deep.
-   A Google Ads account can't be linked to more than one manager account in the same MCC hierarchy.

See also: [Why approve ClickGuard as a manager for Google Ads](https://www.clickguard.com/help/faq/why-approve-clickguard-as-manager).

## Related articles

- [Why approve ClickGuard as a manager for Google Ads](https://www.clickguard.com/help/faq/why-approve-clickguard-as-manager.md)