# What is an ad placement

Ad placements are the websites, mobile apps and videos on Google's Display Network where your display ads can appear. A placement can be a whole website, specific pages, a single ad unit or an app. You can choose managed placements to target specific places, and exclude placements that send you invalid traffic.

Source: https://www.clickguard.com/help/glossary/what-is-an-ad-placement
Published: 2026-04-18
Updated: 2026-04-18
Author: Nikola Pejic

Ad placements are websites and mobile apps on Google's Display Network where your (display) ads can appear.  
  
Within the **Display Network**, a placement can represent an entire website, specific pages from a website, an individual ad unit on a single page, a video, a mobile phone app, and more.  
  
You can also choose specific locations where you would like your ads to show by adding managed placements. You can also let Google choose placements for you automatically - based on your keywords or other targeting methods.  
  

## Ad placements in ClickGuard

ClickGuard registers ad placements while tracking your ad clicks. You can see your placements within Click Reports > Placements and dig into placement forensics.  
  
You can also exclude ad placements with ClickGuard to **prevent your ads from showing on low-performing and fraudulent websites and shady applications**. This is done both by leveraging automated rules or manually.

See also: [What happens when an ad placement is excluded in Google Ads](https://www.clickguard.com/help/faq/what-happens-when-placement-is-excluded).

## Related articles

- [What happens when an ad placement is excluded in Google Ads](https://www.clickguard.com/help/faq/what-happens-when-placement-is-excluded.md)