# What is device ID in ClickGuard

ClickGuard tracks unique devices across multiple ad clicks and browser visits. Every individual device is assigned a unique device ID that is stored in the visitor's browser for tracking purposes.Tracking devices makes it possible to show detailed analytics for each device within Click Reports > Devices, as well as linking multiple paid or organic clicks to unique devices.

Source: https://www.clickguard.com/help/glossary/what-is-device-id-in-clickguard
Published: 2026-04-18
Updated: 2026-04-18
Author: Nikola Pejic

ClickGuard tracks unique devices across multiple ad clicks and browser visits. Every individual device is assigned a unique device ID that is stored in the visitor's browser for tracking purposes.  
  
Tracking devices makes it possible to show detailed analytics for each device within Click Reports > Devices, as well as linking multiple paid or organic clicks to unique devices.  
  

## Does the device ID reveal any personal information?

The device ID is an anonymized hash that does not reveal any personal information and cannot in any way be linked to a user's behavior outside of ClickGuard:

![Anonymized device ID in ClickGuard](/docs-media/file-1776185467706.png)

See also: [How does ClickGuard track unique devices](https://www.clickguard.com/help/faq/how-does-clickguard-track-unique-devices).

## Related articles

- [How does ClickGuard track unique devices](https://www.clickguard.com/help/faq/how-does-clickguard-track-unique-devices.md)