# What is Google Ads' tracking template

The tracking template is a setting within Google Ads that makes it possible for users to track ad clicks. It’s an instruction to Google Ads on how to form ad URLs.Configuring the tracking template in Google Ads is required in order for ClickGuard to track ad clicks.

Source: https://www.clickguard.com/help/glossary/what-is-google-ads-tracking-template
Published: 2026-04-15
Updated: 2026-04-15
Author: Nikola Pejic

The tracking template is a setting within Google Ads that makes it possible for users to track ad clicks. It’s an instruction to Google Ads on how to form ad URLs.  
  
Configuring the tracking template in Google Ads is required in order for ClickGuard to track ad clicks.  

## Is admin access required?

No. ClickGuard really only needs "standard" access to be able to block IP addresses and exclude placements. Read more about account access levels in Google Ads [here](https://support.google.com/google-ads/answer/9978556?sjid=9301599676570109444-EU&visit_id=638337742443920907-2381150348&rd=1).

See also: [Why does ClickGuard require the tracking template](https://www.clickguard.com/help/faq/why-clickguard-requires-tracking-template).

## Related articles

- [Why does ClickGuard require the tracking template](https://www.clickguard.com/help/faq/why-clickguard-requires-tracking-template.md)