Everything you need to know about PPC click forensics
For the past decade, PPC Click Forensics has been one of the most efficient weapons in a growing arsenal of tools used by digital marketers to defend their PPC ads.
Why Click Forensics is important
Click Forensics allows you to spot click fraud and bot activity.
Modern click fraud techniques and sophisticated bot attacks mimic natural human behavior to avoid detection. Without careful analysis of both behavior and non-behavior based criteria, it’s impossible to spot – and block - this kind of activity.
Click Forensics provides data to guide your PPC marketing.
Knowing what search terms and geolocations to exclude from your campaigns is as important as knowing what to leave in. Click forensics provided marketers with all the information they needed to make those decisions.