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Octavia DrexlerNovember 15, 2021
Hey Siri, is Google’s Voice Assistant getting better?  According to some people, yes! Customers who value voice assistants such as Alexa, Siri, Cortana,…
Octavia DrexlerNovember 14, 2021
Before Facebook was Meta, a Facebook whistleblower spilled the beans regarding user privacy information and how it negatively affects children on Instagram, an…
Octavia DrexlerNovember 4, 2021
Google Ads has now implemented new Conversion Value Rules so that advertisers will have more control over smart bidding.  What are Conversion Value…
Octavia DrexlerOctober 18, 2021
With so many platforms being sued for breaching their data policies, Google is attempting to become more transparent by allowing users to access…
Octavia DrexlerOctober 14, 2021
Starting on June 30, 2022, Google will no longer support Expanded Text Ads (ETAs). This message doesn’t come as a shock to some…
Octavia DrexlerOctober 12, 2021
Ever since it was announced that Google is doing away with third-party cookies, marketers everywhere have wondered how they are going to track…
Octavia DrexlerOctober 10, 2021
Google Ads search terms used to be a pretty basic element in the whole ad creation process. In fact, it was integral for…

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