The cure for wasted clicks on Google Search Ads
It’s still the most effective advertising platform the world has ever seen. But without click fraud protection, you could be leaving money on the table – or in the pockets of your rivals.
Google Search Ads didn’t just change the game – they flipped the table
On average, Google Search Ads return $2 for every $1 spent.
How is that even possible? Two reasons:
You can directly target high-intent, bottom-of-the-funnel buyers.
For lots of industries, paid search allows you to place your ad right where your customer needs it most – at the top of a Google SERP for the thing they’re ready to buy.
You can measure performance to improve results.
The data lets you follow the money, pausing the campaigns that don’t convert and increasing your ad spend on keywords and campaigns that get the clicks.
But inevitably, success comes with high stakes – and higher average cost-per-click than other campaign types. So if you’re playing to win, your losses could get painful.
Click Fraud in Google Search Ads (is why we can’t have nice things)
With higher cost-per-click, and strong competition for high-conversion keywords, comes a greater risk of click fraud.
And your competitors are more likely to see the benefits of click fraud when ruining your Google Search Ads means a lower CPC for them (and one less rival to compete with).
Take into account that one out of every $3 spent on Google Ads is wasted by click fraud, and combine with Google’s estimate of $2 return for every dollar spent, and it’s clear to see that click fraud isn’t just wasting your ad budget – it’s costing you potential ad revenue too, effectively doubling your losses. Can you really afford to ignore click fraud?
Protect your budget with ClickGUARD, the specialist’s choice for Google Ads click fraud prevention
Mitigate fraud in minutes
Instantly create click fraud protection systems tailored to your Google Search Ads campaigns.
Scaled protection settings
Adjust the aggressiveness of your click fraud prevention, based on the needs of your campaign and industry.
Powerful, flexible reporting
Real-time automated reports allow you and your team to identify key PPC insights at a glance.
Interested in ClickGUARD's solutions? Simply email us at [email protected] and get in touch with a member of our sales team.
