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Software Reviews for Digital Marketers

The best tools for digital marketers and PPC professionals, under the magnifying glass.

Polar Analytics vs SegMetrics vs getAnalyzed: Which One Is Right for You? 

Data is every marketer’s best friend. With data by their side, businesses can adjust campaigns and find efficient marketing methods to enhance their return on investment (ROI) and maximize conversions…

SegMetrics vs Simple Analytics: Which One Is Right for You?

As a marketer, it’s most definitely use Google Analytics (GA). It’s a full-feature, free web-analytics system that provides statistics and basic analytical tools for search engine optimization and marketing purposes,…

Optmyzr vs Opteo: Which One Is Best for You? 

Have you ever wondered what tools the pros use to consistently achieve amazing results with Google Ads?  With great reviews from users and experts alike, Optmyzr and Opteo are two…

Optimizely vs VWO: Which One Is Right for You? 

There is a plethora of tools out there for marketers and business owners to choose from, but when it comes to web testing and conversion optimization two stand out from…

Kissmetrics Alternatives: Heap & Amplitude Analytics. Which One Is Right For You? 

To drive your online business forward, it’s critical to understand and improve the metrics behind its successes (and failures). Tools like Kissmetrics can do this for you, but there are…

Squarespace vs WordPress: Which One Should YOU Choose?

The question of whether Squarespace or WordPress is a better website-building platform is one that comes up quite often in many online business communities and, depending on who you talk…

Crazy Egg vs Hotjar: Which One Should YOU Choose?

If you’re serious about conversion rate optimization (CRO), you need to test and measure, collect feedback, make adjustments based on that feedback and test again until you finally get your…

Woocommerce vs Shopify

When building an eCommerce store, two leading solutions stand above the rest: WooCommerce and Shopify. In the past few years, interest in Shopify has gradually increased, while interest in WooCommerce…

ClickFunnels vs LeadPages: Which One Should YOU Choose

Landing pages are an effective tool in your quest to create more leads and generate more revenue from your online traffic. Today we’re looking at two of the most powerful…

Shopify vs ClickFunnels: Which One Should YOU Choose

Because of the large number of people who use one of the two business platforms, Shopify vs ClickFunnels have been dubbed "powerhouse tools.”