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ClickFunnels vs LeadPages: Which One Should YOU Choose

Landing pages are an effective tool in your quest to create more leads and generate more revenue from your online traffic.

Fortunately, landing page software allows you to create beautiful landing pages from the ground up so that you can stay ahead of the competition with landing pages that are catchy, creative and engaging.

Today we’re looking at two of the most powerful tools out there, ClickFunnels vs LeadPages.

There are as many differences between these platforms as there are similarities, so in case you have been wondering which one of these two applications you should choose to complete your online marketing puzzle, read on to find out which is the right one for you.
Marketers using various platforms

ClickFunnels vs LeadPages: 
Compared Feature Matrix

Key Features
Entry Level Price
Starts at $97/mo
Starts at $27/mo
Year Founded
2014
2010
Free Trial
Easy to Use
Functions
Pre-built Templates
Mobile Responsive
Drag and Drop Editor
Conversion Tools
Form Builder
Reporting/ Analytics
Hosting Included
Data import/ export
Payment Gateways
Landing Pages / Web Forms
Affiliate Programs
Pre-built Sales Funnels
Multiple Domains
Email Marketing
SEO Management
Automatic Platform Updates
Automatic Backup
Mobile App
Automatic Backup
Custome Support
Email
24/7 live rep
Phone
Live Chat
Support Forums
Training
In person
Live Online
Webinars
Documentation
Videos

Key Features

Pricing

When it comes to business, we're all for managing cost. However, in our opinion, ‘cost management' does not imply going stingy on the resources you are going to use on a daily basis. Instead, focus on getting the absolute best tool for the job.

Sometimes there will be a steep price difference between two solutions you are considering, as is the came for ClickFunnels vs Leadpages.

The basic package of ClickFunnels costs $97 per month, while the Platinum plan costs $297 per month. Leadpages is priced at $27 per month for a standard plan, $59 for their PRO plan and $239 for advanced.

Obviously, ClickFunnels is more expensive than Leadpages. But for the price, it also comes jam-packed with several features: the ability to create an entire sales funnel, domain registration capabilities, landing pages, opt-in forms, and more.

For the price you pay for Leadpages you get the ability to create one or more landing pages, so the software is not as complex. But ultimately, both services are great at what they do, all it comes down to is what your goals are.
The good news is that you can try both ClickFunnels and Leadpages for 14 days for free. With that in mind, it's certainly worth giving both services a try to see which one better suits your business needs.

Templates

LeadPages provides awesome templates for a wide range of industries, that look amazing right away.
You can choose just about any topic, from food and coaching to finance and tech businesses, and then truly make your landing page your own with titles, pictures, forms and descriptions.

So if all you need for your business is a crisp, clean landing pages that is designed to convert right out of the box, then LeadPages has you covered.

Page templates in ClickFunnels are a lot more complex. You can choose between templates for a single landing page or even an entire funnel. Once you selected your template you can easily customize it with a lot more detail than Leadpages allows for. You can add features like testimonials, benefits and statistics that better show customers your value proposition.

Drag-and-Drop Editor

Designing a web-page, whether it be an entire store front or a single landing page, can be a daunting task, especially if you’re inexperienced with coding.

Thankfully, both ClickFunnels and Leadpages make putting together a clean landing page a simple and fast process.

Their drag-and-drop visual editor makes it easy to get the look you want, even if you don’t know how to code. So whether you want to build a sales funnel from start to finish (which ClickFunnels helps you do), or you just need to design a beautiful and effective landing page (which Leadpages is is known for), you’ll be able to do it in just a few minutes after you’ve familiarized yourself with the user interface.

A/B Testing

At ClickGuard, we’re firm believers in the power of A/B testing (also known as split testing.)
Simply changing the color of a button, adding or dropping an element from a page can instantly double, triple, or quadruple your conversions.

So how does ClickFunnels vs Leadpages tackle split testing?

Split testing is included in the ClickFunnels base plan but not the Leadpages standard plan. Leadpages however, offers A/B testing with their Pro and Advanced plans and you’ll be able to split test different versions of the same page and incorporate different elements to determine what converts well and what doesn’t.

With Clickfunnels, you get unlimited split testing and you can choose the stage in your funnel where you would like to create a variation. You'll be able to see the overall conversions for your test, allowing you to invest more into the version that performs best.

Email Marketing

ClickFunnels vs Leadpages both offer email marketing systems that are popular amongst their users and have proven to be efficient.

Given that ClickFunnels is a one-stop-shop for sales funnel development, it should come as no surprise that it includes an email marketing system.

The ClickFunnels email marketing platform is now called Follow-up Funnels and it’s a strong email marketing tool that can do a lot for your business if you know how to make use of it.
You can employ it to segment your lists, create rules based on engagement or past purchases, and more.
That being said, Follow-up Funnels is not included in the $97/mo ClickFunnels base plan. So if all you’re after is the email marketing functionality, the $297 price point required to get it, might not make sense.

Unlike ClickFunnels, Leadpages does not have a built-in email marketing system. Although they own the CRM/email marketing company Drip, the two systems remain separate. Each company focuses on delivering their service seamlessly (building eye-catching landing pages for Leadpages and CRM & email marketing for Drip), and integration between the two is as easy as you would expect.

Upsells and Downsells

The upsell is one of the most effective ways to increase your average order value and your store’s sales revenue, while also assisting your customers in finding what they need.

Upselling and downselling are central to the science of sales funnels, which is what ClickFunnels does best. As you might expect, ClickFunnels offers a wide range of One-Time Offers, One-Click Upsells, Bump Offers, upsells, downsells, and more.

Leadpages also has the ability to create one-click upsells and downsells pre or post purchase, but this feature is exclusive to the Pro and Advanced plans.

Overall, ClickFunnels wins the Upsells battle vs Leadpages.
Click Fraud Protection - Chart

Analytics

No matter what your software of choice between ClickFunnels vs Leadpages, you will still want to track the performance of your sales funnels or landing pages.

Fortunately, both tools let you integrate with Google Analytics so that you can get maximum feedback on all your data.

They both also have an integrated analytics tool that can help you track essential metrics on page visits, conversions and earnings.

Affiliate Features

Affiliate programs can significantly contribute to your income and ClickFunnels vs LeadPages make use of this feature in order to build a loyal and dedicated user base.

As part of the Leadpages affiliate program, you get a 30% recurring commission of whichever plan your referrals buy. What that means, is that you get a commission every time they renew their subscription. For successful affiliates who are able to refer more than
20 people per month, Leadpages gives the opportunity to run exclusive deals and discounts for their audience.

While Leadpages’ referral program is pretty solid, ClickFunnels’ might be even better. To start, ClickFunnels comes with a pretty remarkable 40% commission of the subscription rates your referrals opt for, as well as many other products that you can promote and profit off of.

Hosting

Whether you want to create beautiful landing pages or complete sales funnels, both ClickFunnels and Leadpages have made things easy for you by including free hosting in all their plans.

When you sign up for Leadpages, you get access to free web hosting and no-cost domain name registration.

Clickfunnel also provides web hosting. When you sign up, you get your own subdomain which will be a variation of your username. You can rename your subdomain and also incorporate custom domains with your account so that your pages and funnels are branded. All funnels will be hosted on their website.

Integrations

ClickFunnels vs Leadpages are built differently, and therefore every platform handles integrations in a distinct way.
Clickfunnel mainly focuses on being an all-in-one sales funnel platform and providing as many tools as possible on their own platform. They do allow for third-party connections, but these are limited which can be both a good and a bad thing according to your marketing goals.

Leadpages, on the other hand, has many categories of integrations available. On top of 40+ of the most famous third party software integrations that Leadpages offers, it can also be connected to Zapier (one of the biggest integration services around) to expand that list to hundreds of useful applications.

In conclusion, Leadpages is a better option if over time you want a larger number of integrations. Clickfunnels, on the other hand, is a good option if you want to rely less on third parties and have more functionality built into the platform.

Click Fraud Protection - Chart

Sales Funnels

Sales in the modern age are more often than not made online. That's why if you have an effective sales funnel you can generate leads and complete sales.
You can create sales funnels in both ClickFunnels and Leadpages, but one makes the process a lot easier than the other.

ClickFunnels is a piece of software that specializes in providing pre-built sales funnels for virtually anything. There are funnels for everything from selling a product to hosting a webinar. In addition, there are templates for sales pages, opt-in pages, thank you pages and checkout pages as well. All you have to do is add in your own copy and images and your funnel will be ready.

Building a full funnel with LeadPages is a much more complicated process.
While it includes all of the necessary pieces, such as a page builder, payment processor, and email integrations, turning them into a functional funnel is a different story. Rather than building your entire funnel with a single click, you'll need to have the skills and expertise to build successful funnels yourself.

In a nutshell, Leadpages is a better tool for creating beautiful landing pages, while ClickFunnels is better for creating quick, efficient sales funnels.

Upsells and Downsells

The upsell is one of the most effective ways to increase your average order value and your store’s sales revenue, while also assisting your customers in finding what they need.

Upselling and downselling are central to the science of sales funnels, which is what ClickFunnels does best. As you might expect, ClickFunnels offers a wide range of One-Time Offers, One-Click Upsells, Bump Offers, upsells, downsells, and more.

Leadpages also has the ability to create one-click upsells and downsells pre or post purchase, but this feature is exclusive to the Pro and Advanced plans.

Overall, ClickFunnels wins the Upsells battle vs Leadpages.

ClickFunnels vs LeadPages: Conclusion

When it comes down to it, both ClickFunnels and Leadpages are extremely useful marketing resources.
Despite some differences in functionality, the most significant distinction between the two applications is their purpose: Leadpages specializes in developing conversion-optimized landing pages and lead capture forms, while ClickFunnels is an all-in-one sales funnels application.

So ultimately, the decision of whether Clickfunnels or Leadpages is the right tool for you, really depends on your unique business needs.

Frequently Asked Questions

Some of our most common questions are answered below.
Is ClickFunnels worth the cost over Leadpages?
First it’s worth noting that ClickFunnels and Leadpages have some overlapping features. That being said, ClickFunnels’s functionality is more complex. The software allows you to create full effective sales funnels in just a few minutes with the use of their pre-built templates.

Leadpages on the other hand, does one thing and does it well: it creates beautiful and functional landing pages. It’s level of customization and range of use is limited compared to that of ClickFunnels so, whether or not paying the price difference between the two is worth it, ultimately comes down to your needs.

Do ClickFunnels work for network marketing?
ClickFunnels can be used for multilevel marketing as well as network marketing. The software comes equipped with funnel templates to sell virtually any product or service within any industry you can think of, but it’s capabilities also go beyond just creating leads and selling products.

This makes ClickFunnels effective for most types of online businesses and even some offline businesses.

Is there a free version of ClickFunnels?
No, ClickFunnels does not have a free version, but the program does offer a 14 days-free trial when you’re first starting out.
Can ClickFunnels replace your website?
ClickFunnels is a tool that lets you create landing pages and sales funnels without the need for a website.

However, the answer to whether ClickFunnels can replace your website is a complicated one.
Yes, if everything about your business can be managed via the ClickFunnels platform. No, if you're creating content and need a content management system for a blog or a podcast, for example.

As a general rule, we think that ClickFunnels can be a useful tool as an extension of your website and the situations in which it can effectively replace it altogether are limited.

What is the difference between LeadPages
 and ClickFunnels?
Sometimes,it can appear that ClickFunnels and Leadpages are very much the same.

However, there is one significant distinction between the two that is worth mentioning. Out of the box, Leadpages builds landing pages, while ClickFunnels builds sales funnels.

A landing page is a single page that is designed to turn visitors into leads or leads into paying customers. A sales funnel is a collection of pages and forms that lead a potential customer from interest to conversion.
What is the difference between a landing page 
and a squeeze page?
A landing page is a standalone page used to educate users on a specific product or service. They can include multiple sections, display different types of content, and possibly even have multiple call to action buttons within a single page.

Squeeze pages are very similar to landing pages, but more product focused. They typically feature just one product or core offer and have a very clear call to action in order to achieve their goal.
What is a Web funnel?
In web marketing, anytime you have multiple steps in a conversion process, you have a funnel. Some funnels occupy multiple pages and they are all created with a single endpoint or goal in mind: to attract potential buyers to your website or guide them to take some desired action.

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