If you’re serious about conversion rate optimization (CRO), you need to test and measure, collect feedback, make adjustments based on that feedback and test again until you finally get your page converting. Heatmap software like Crazy Egg and Hotjar can help with this, but which one’s really the best?
The answer here is that they aren’t that different. Essentially, both HotJar and Crazy Egg are heat mapping tools that offer pretty much the same core functions.
With that being said, an important distinction can be made when it comes to certain nuances that either developer has decided to concentrate on.
If you need to talk with your website visitors one-to-one, Hotjar is the tool for you. Polls, surveys and feedback widgets can be integrated to collect feedback, and although they offer limited customization, you will find that it’s usually enough to reach your goals.
Crazy Egg however, is a preferable option if what you want to focus on is behavior analytics.
Its famous Confetti feature segments user behavior data by traffic sources and 19 other factors, and its A/B testing feature makes Crazy Egg a popular tool among web designers. Together, these two features provide you with additional insight into the click and movement patterns of different demographics, which is a bit more useful for holistically understanding user behavior.
Both tools also have very good ease of use, ease of installation as well as overall reviews, with Hotjar holding the slightly higher score on TrustRadius .
In conclusion, if the differences between Hotjar and CrazyEgg weren’t enough to sway you in the direction of one or the other, we recommend that you first test the free versions or take advantage of the free trials both of these tools offer to see how they work and find out which option meets your business needs best.
The tools that constantly top the lists of the best heat mapping software (Hotjar and Crazy Egg included), have one thing in common: they are easy to use and indispensable in helping you improve your CRO.
With that being said, you will find that these tools are similar in performance and that deciding which one is the best for your particular business needs is a matter of fit and personal choice.