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Kissmetrics Alternatives: Heap & Amplitude Analytics. Which One Is Right For You? 

To drive your online business forward, it’s critical to understand and improve the metrics behind its successes (and failures). Tools like Kissmetrics can do this for you, but there are so many other options to choose from! Knowing the Kissmetrics alternatives and making an informed decision about which analytic tool is right for your business is important for a savvy marketer and/or business owner.

We’ll take you through a few Kissmetrics alternatives in detail so you can make the best choice and level up.

Kissmetrics Alternatives: Compared Feature Matrix

Key Features


Kissmetrics: Kissmetrics has a few pricing options including the Power and Growth packages, which start at $850/month and $500/month, respectively. For the Enterprise package, which allows you to build with a custom population, you’ll need to call the sales team for a quote. Though there isn’t a free package, Kissmetrics does offer a free trial that you can take advantage of. 

Heap: Unlike Kissmetrics, Heap has a free version. The free package includes 10,000 sessions per month, unlimited licenses, and autocaptured events. Heap has other packages - Premier, Pro, and Growth - with additional features, but you’ll need to call for a quote. 

Amplitude: Like Heap, Amplitude also offers a free version. It’s “bootstrap friendly,” and provides core analytics like retention and funnels, unlimited data history, and up to 10 million user actions per month. You also get custom dashboards and real-time user data. 

If you want the more advanced version with behavioral reports, custom data volume, and implementation support, a quote is needed from the sales team.


Kissmetrics: Kissmetrics can track a mobile website using JavaScript Library. For Android apps, however, you’ll have to do some more work. 

Our Kissmetrics alternatives have similar features, but let’s dive a little deeper. 

Heap: Heap has been focused on improving the experience for product managers using Heap on mobile apps, and invested in improving the event creation workflow for mobile apps. Anyone who has tried Heap before with an Android app may have had trouble using the Event Visualizer experience because Heap didn’t initially offer one for Android. That’s changed, however - the Event Visualizer is now available so that Android users don’t have to jump through hoops. 

Heap has a plethora of informational articles for mobile app usage: iOS right here; more on hybrid mobile apps installation here; and Android installation here

Amplitude: Amplitude is considered a great tool for both web and mobile apps, though set up might be a little cumbersome. For iOS or Android apps you’ll need to set up tracking SDK, or Software Development Kit. Amplitude has a helpful article with tips and tricks for mobile analytics, complete with common mistakes to avoid, case studies, and experts to follow.

Good for Small/Medium/Large Businesses

Kissmetrics: While it has some powerful tools and data, the cost of Kissmetrics might suit large enterprises rather than small businesses or startups… which is exactly why we are comparing Kissmetrics alternatives 😊 

Heap: While the price and design of Heap’s paid versions might be better for midsize to large businesses, the free plan can be used by small teams and new businesses and includes the Event Visualizer, segmentation, and more. 

Amplitude: Similar to Heap, Amplitude’s free version makes it more inclusive than Kissmetrics. Small and budding businesses can use the free version, and those with a larger budget can look at the priced packages. 

Customer Journey

Kissmetrics: Kissmetrics makes it clear that they are focused on the entire customer journey, including showing you where and when drop-offs occur more so than other platforms like Google Analytics. What do the alternatives offer? 

Heap: Heap prides itself on being “the only digital insights platform that shows you everything users do on your product or site.” Heap prioritizes visibility and targeted insights, automatically collecting all the data on your customers to then pinpoint important and unexpected insights. 

Amplitude: Amplitude has a feature called Journeys that helps you get a comprehensive picture of what your customers are doing. The feature is designed to give you a deeper understanding of how and why your users convert - or don’t. 

Journeys is only available on paid plans. Its functions include:

  • Step-by-step breakdowns of all paths taken by converted and dropped-off users between two funnel steps in a single chart
  • Uncover the paths most likely to accelerate conversion
  • Identify what users do instead of converting
  • Identify the experiences that lead to conversion fastest, and those that take the longest to get there
  • Understand the friction points in your customer experience, and develop a strategy to fix them

Real-time Reporting

Kissmetrics: Kissmetrics Live is a feature that lets you see your site’s activity in real time. You can watch this YouTube video to see how Kissmetrics allows you to watch your users shop if you own an eCommerce website. This is great stuff for gathering accurate data, making quick decisions, and getting into the minds of your customers. 

Heap: Heap provides real-time reports with 100% data tracking accuracy. Google Analytics, by comparison, has 24 hours of latency in reports. 

Heap’s real-time insights into user actions is pretty dang valuable for anyone running an online business. Think about it this way: the faster you get reports and insight, the faster your team can make product decisions, leading to a better product more quickly than your competition. 

Amplitude: Amplitude’s real-time dashboards allow you to view, analyze, and understand your user behavior as fast as possible. Amplitude gives you the ability to monitor your metrics in real time, see how users engage with a new product as soon as it’s released, and debug on the spot.

Difficulty of Implementation

Kissmetrics: Many reviewers have found that Kissmetrics is relatively easy to set up and use, though some found implementation complicated if you have a website with many different events and properties. Difficulty of implementation makes or breaks your experience with a platform, so comparing Kissmetrics alternatives on this topic is important. 

Heap: Heap has a low-code platform so that budding businesses are empowered to use the platform and ask questions without too much difficulty. However, its Ease of Use rating is 3 out of 5 stars and some users felt it could be a little challenging. Heap might be easy to install and configure, but there’s a learning curve for users to generate reports. 

Amplitude: Many reviewers found Amplitude easy to use and intuitive, and it’s Ease of Use rating is a 4 out of 5. However, setting up Amplitude might require some developer input, especially with setting up the tracking SDK and using custom tracking code for the data that isn’t automatically tracked. 

Behavioral Segmentation/Targeting

Kissmetrics: Kissmetrics offers behavioral segmentation tools with the following benefits for your business: 

  • Personalization 
  • Cost-effective advertising
  • Metric-tracking inside segments to improve results
  • Forecasting trends to effectively plan future marketing strategies

These benefits are available for anyone focusing on behavioral targeting, no matter the tool. The goal is to determine which tool works best for your business, whether that be Kissmetrics or an alternative like Heap or Amplitude.

Heap: Heap has a “Segments” feature which allows you to create behavioral segments based on any combination of user properties and actions. You can further segment your customer based and analyze data based on new variables as your business grows, since Heap scales automatically. A great write-up on behavioral segmentation, why it’s important, and how to use Heap’s Segments is right here

Amplitude: Amplitude Engage is Amplitude’s behavioral targeting solution. The 3-step approach, which includes Behavioral Segmentation, Dynamic Targeting, and Impact Measurement, helps you create personalized campaigns to specific audiences. More efficient for you, less annoying and irrelevant for customers. Win-win! 

Customer Support

Kissmetrics: Before Kissmetrics alternatives, let’s look at the customer support offered by Kissmetrics itself. Live chat, phone, email, and support forums are all available for you. On Capterra, reviewers rave that the customer support is “like no other,” and give customer service an overall rating of 4.2 out of 5 stars. 

Heap: Heap are Kissmetrics are pretty much neck-and-neck here. Heap also offers live chat, phone, email, and support forums, and its customer service rating on Capterra also clocks in at 4.2/5

Amplitude: Amplitude gets similar customer service ratings and reviews, but it doesn’t have quite as many options for support. Amplitude has email and live chat, but there is no phone number to call and it doesn’t boast any support forums.

Frequently Asked Questions

What is Heap?

Heap is a digital insights platform that shows you everything users do on your product or site, letting you dive deep into customer behavior to improve your metrics.

How much does Heap Analytics cost?

Heap has a free version that includes access to:

  • Up to 10k sessions/month
  • 1 Project
  • Unlimited user licenses
  • Autocaptured events
  • 2 Sources
  • Data Dictionary
  • Standard analysis

Is Heap better than Google Analytics?

We won’t get unbiased opinions from either of these two platforms, now will we?😉 

Heap does have a few significant features and functions that Google Analytics does not. With Heap, you can:

  1. Add new behaviors without engineering (Web, iOD, Android)
  2. Track users across devices, platforms, and channels
  3. Analyze drivers of retention
  4. Granular insight into user friction

That’s a decent list of additional functions. On the other hand, reviewers gave Google Analytics 4.5 stars (out of 5) while Heap earned slightly less at 4.3 stars. Reviewers felt that Google Analytics met the needs of their business better than Heap, however, Heap provided better ongoing product support.

How do I use Heap Analytics?

Heap has a great introduction video here that is less than 5 minutes long. You can also take a look at their Getting Started FAQs page right here.

How does Heap collect data?

Heap collects data through Autocapture, which is a snippet of code that captures all user interactions automatically.

What is Amplitude Analytics used for?

According to Software Advice, Amplitude Analytics is a product analytics platform that helps businesses track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

How does Amplitude product analytics work?

Amplitude analyzes in-product actions that occur between a starting point and successful endpoint, and then tells you which of those steps are most correlated with conversion or drop off. The Amplitude Guide to Product Analysis will tell you more in-depth.

Why is Amplitude better than Google Analytics?

Amplitude lists several features it has that Google Analytics doesn’t, including:

  • Amplitude lets you decide which information is important, while Google decides for you
  • Amplitude was built for product teams, while Google Analytics was built for websites
  • Amplitude offers built in guidance while Google Analytics requires separate documentation
  • Amplitude prioritizes collaboration, while Google Analytics making sharing views with teammates challenging

What data does Amplitude collect?

Amplitude collects event ID, client event time, and device ID for every event.

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