Knowing how much each platform costs is important in making a business decision. Comparing pricing options for Squarespace and WordPress however, is like comparing apples and oranges.
Squarespace offers 4 pre-determined pricing plans to choose from: two website and two commerce packages.
The price range is $12- $40 per month if you pay annually, and it covers everything specified in your plan: domain, hosting, backup, security, customer support, templates, analytics, and more. Basically, the more you need, the more you pay, but you don’t need to purchase outside elements or hire developers to help with your site.
WordPress itself is free to download, use and build upon. However, in order to build your website with WordPress, you will need to register a domain and sign up for a web hosting account.
There are many hosting services out there, and you have the freedom to choose the one that is right for you. You can also upgrade your hosting plan as your site grows and only pay for the resources you actually use, and thus control the cost of your website more effectively.
Other out-of-pocket expenses to take into account when building your website on WordPress include the cost of themes, plug-ins, e-commerce integration and even a developer if you feel the need for one.
While there are a number of free themes and plug-ins available, the best ones come with a price tag ranging anywhere from $15 to $500 per theme.
While not the most beginner-friendly website builder on the market, Squarespace is still easier to use than a WordPress site if you’re not comfortable with coding.
Squarespace,vs WordPress, is a more straightforward platform that holds the advantage of front-end editing. You can change basic design elements and customize your pages through the drag-and-drop function while seeing changes in real time. In other words, what you drag-and-drop is what will be published and if you’ve made a mistake or are not satisfied with the result, you can make changes instantly.
With WordPress, you won’t see the changes in real time. You have to edit the page in the back end and preview it every time, making it quite challenging to see if everything is perfect or if your website still needs some editing before publishing.
Recently, WordPress has introduced its new Gutenberg Editor , available as part of WordPress versions 5.0 and later. It allows users to use blocks and a drag-and-drop approach to layout instead of coding - in a very ‘Squarespacey’ manner that is time-saving for newbies as well as experienced WordPress users.
According to Statista, mobile devices now account for approximately half of all web traffic worldwide.
So as you can imagine, your mobile design is just as important as your desktop website design in 2021, whether you use Squarespace or WordPress.
Thankfully, Squarespace has made sure that each of their themes is fully-optimized to be mobile responsive.
If you are using WordPress to build your website, its mobile responsiveness relies on the theme you choose, but finding a WordPress theme that’s suitable across all devices and is also right for you shouldn’t be a problem.
Remember the Squarespace Super Bowl ads, featuring a remake of Dolly Parton’s popular song '9 to 5’?
Well, Squarespace saw a massive traffic spike as a result of those ads ( according to their own reports), spike that their website successfully handled. And yes, their website is served by the same infrastructure that they provide their users. So, in their own words, “
while no platform can guarantee 100% uptime, we have a stellar reputation for serving high-traffic sites”.
Depending on the hosting plan, your WordPress site might or might not survive a similar surge in traffic. So if you’re planning to run any Super Bowl ads, remember to upgrade your hosting plan.
The COVID-19 crisis accelerated the ongoing shift to online retail. In a market where online sales account for more than 20% of all retail revenue, finding the best website builder is a challenge that should not be taken lightly.
Both Squarespace and WordPress are excellent and dependable website building platforms that come with pros and cons, depending on your needs.
When You Should Use Squarespace:
When You Should Use WordPress:
There are various factors that contribute to making either a Squarespace or a WordPress site rank in search results: technical SEO, keyword research, quality content and backlink building are but a few.
Overall, Squarespace’s search engine optimization options are generally OK and user complaints about their site not ranking or indexing are not common. With that being said, it has a couple of SEO issues that could use improvement in order for sites built with the platform to meet Google’s new ‘Core Web Vitals’ SEO requirements.