“Like a security guard for our budget”: How Compost Guy got peace of mind by improving lead quality
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Compost Guy is a UK-based business focused on making composting simple, accessible, and practical for everyone. As a growing brand, they rely heavily on Google Ads to reach new customers, making efficient ad spend and high-quality leads essential for sustainable growth.
Clicks were coming in fast, but the quality didn’t add up.
In the early days of running Google Ads, Adam, the founder of Compost Guy, noticed the budget was disappearing quickly, often before noon. Clicks were flooding in fast, but the quality of website visits and leads just didn't match the spend.
Adam felt like he was “just throwing money down the drain,” unable to pinpoint why. The frustration grew as more budget was spent without meaningful results.
Finding ClickGuard was a “light bulb moment.”
After discovering ClickGuard, things changed almost immediately. According to Adam, the setup was straightforward, and the platform started filtering out all the “rubbish traffic” right away. The dashboard made it easy to see exactly what was happening behind the scenes, offering clear insights without complexity.
ClickGuard helped Compost Guy get far more value from every pound spent on Google Ads, protecting the budget quietly in the background. For a small business owner, that peace of mind mattered just as much as the savings and allowed Adam to focus on talking to genuine customers and growing with confidence.
Impact Summary
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“I hardly have to do anything now. Conversions increased in the first month.”
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"We were losing so much money… After we installed the app, we even started saving money."
“We saved thousands in ad waste within the first 30 days. Setup took less than an hour.”
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