B2B company regained control over Google Ads spend after detecting large-scale click fraud
Flexopus is a B2B company offering intuitive workplace management software. Their platform helps companies of different sizes manage modern offices through desk sharing, room booking, parking management, and other workplace resources.
Unusual click activity was draining budget and blocking real demand.
At the beginning of 2024, Flexopus started noticing abnormal behavior in their Google Ads campaigns. Click volume was rising, but engagement wasn’t. Over time, it became clear that a noticeable share of their media budget was being spent on clicks that led to no meaningful interaction.
For example, two Microsoft Ads keywords, with a normal search volume of just 10 to 100 searches per month, suddenly generated several thousand clicks within a few weeks. These clicks consumed a large part of the budget and pushed higher-priority keywords out of the auction, reducing visibility where it mattered most.
Clear visibility and fast action against fraudulent traffic.
After discovering ClickGuard, the Flexopus team gained immediate insight into their ad traffic quality. They could see exactly which campaigns and keywords were generating bad clicks and take action right away.
ClickGuard helped identify that most of the traffic behind the sudden keyword spike was fraudulent. With clear documentation and evidence, the team was able to work effectively with Microsoft Ads support to address the issue and correct the budget imbalance.
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