Are you a digital marketer or small business owner running YouTube ads? If the answer is “yes” then we bet that you are interested in getting your ads shown in the right places and to the right people.
Not interested in showing your ads on YouTube Kids channels? No worries, we’ve got you covered with our own YouTube Kids Exclusion list.
By using our exclusion list you can make sure that your YouTube ads are not shown on channels dedicated to children. This will allow you to focus on channels that are actually more fitting of your business and can actually bring you conversions.
YouTube hosts a series of channels dedicated to children, known as YouTube Kids. While parents can choose to show their kids videos through a dedicated account, many of them still do this through their personal “adult” accounts. This essentially means that YouTube Kids channels can still appear to be popular with adults. And this further means that they may be seen as appropriate placements for your YouTube ads.
Do you need to use a YouTube Kids exclusion list? It all comes down to campaign optimization and your target Audience. If your business does not cater to the needs of children and their parents, then this is a market where you don’t need to show your ads to. By using a YouTube Kids exclusion list, you can optimize your YouTube campaigns and:
Needless to say, when running PPC campaigns you want to make every click count. You don’t want to get clicks and traffic from web pages that have nothing to do with your business. You won’t benefit from irrelevant traffic, but you will have to pay for those clicks. Excluding irrelevant websites from your campaigns can help you focus on getting exactly the kind of traffic that you want.
Having your ads appear on irrelevant websites can potentially hurt your reputation. You don’t want your ads to appear on spammy websites or to be associated with irrelevant domains. You want your ads to appear on the websites that are relevant to your business niche.
Creating and using a Google Display Network exclusion list can help you ensure that your brand doesn’t get associated with any domains you would find irrelevant or unfitting of your brand.
One of the main reasons why using a GDN exclusion list is mandatory is that it helps you improve ROI and ROAS. Not all placements are equal.
You can remove placements that have high CPC and low conversion rate or both. Such placements aren’t worth spending money on. A GDN exclusion list helps you optimize ROAS and you can reduce ad spend significantly.
One out of three dollars spent by advertisers is wasted due to ad and click fraud. And as much as 56% of all online ads are never seen by any human. You never know your ads won’t be seen by any human and you'll be paying for impressions and clicks.
Using a YouTube exclusion list is pretty straightforward. You just have to upload it to your Google Ads account and apply it to each of your YouTube campaigns. How do you do that?
Follow these steps to use YouTube exclusion list:
In order to help you avoid your YouTube ads being shown on Youtube Kids channels, we have put together a YouTube Kids exclusion list - a collection of YouTube channels dedicated to children’s videos. You will just have to download this list, upload it to your Ads account, and start seeing your ads in the right places.
To target an ad to a specific YouTube channel, you must go to the “Navigation” panel of your Google Ads account and select the display campaign you want to target. In the “Page” menu, click “Placements” and then click the “plus” button. Select the YouTube channels that you wish to target, click “add placements” and then “save”.