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The Ultimate Kids Channels Exclusions List

Download the Ultimate Kids Channels Exclusions List - for YouTube Campaigns

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Are you a digital marketer or small business owner running YouTube ads? If the answer is “yes” then we bet that you are interested in getting your ads shown in the right places and to the right people.

Not interested in showing your ads on YouTube Kids channels? No worries, we’ve got you covered with our own YouTube Kids Exclusion list.

By using our exclusion list you can make sure that your YouTube ads are not shown on channels dedicated to children. This will allow you to focus on channels that are actually more fitting of your business and can actually bring you conversions.

Why should you use a YouTube Kids exclusion list?

YouTube hosts a series of channels dedicated to children, known as YouTube Kids. While parents can choose to show their kids videos through a dedicated account, many of them still do this through their personal “adult” accounts. This essentially means that YouTube Kids channels can still appear to be popular with adults. And this further means that they may be seen as appropriate placements for your YouTube ads.

Do you need to use a YouTube Kids exclusion list? It all comes down to campaign optimization and your target Audience. If your business does not cater to the needs of children and their parents, then this is a market where you don’t need to show your ads to. By using a YouTube Kids exclusion list, you can optimize your YouTube campaigns and:

Avoid irrelevant clicks (and traffic)

Needless to say, when running PPC campaigns you want to make every click count. You don’t want to get clicks and traffic from web pages that have nothing to do with your business. You won’t benefit from irrelevant traffic, but you will have to pay for those clicks. Excluding irrelevant websites from your campaigns can help you focus on getting exactly the kind of traffic that you want.

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Protect your brand identity

Having your ads appear on irrelevant websites can potentially hurt your reputation. You don’t want your ads to appear on spammy websites or to be associated with irrelevant domains. You want your ads to appear on the websites that are relevant to your business niche.

Creating and using a Google Display Network exclusion list can help you ensure that your brand doesn’t get associated with any domains you would find irrelevant or unfitting of your brand.


One of the main reasons why using a GDN exclusion list is mandatory is that it helps you improve ROI and ROAS. Not all placements are equal.

You can remove placements that have high CPC and low conversion rate or both. Such placements aren’t worth spending money on. A GDN exclusion list helps you optimize ROAS and you can reduce ad spend significantly.

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One out of three dollars spent by advertisers is wasted due to ad and click fraud. And as much as 56% of all online ads are never seen by any human. You never know your ads won’t be seen by any human and you'll be paying for impressions and clicks.

How do you use a YouTube Exclusion list?

Using a YouTube exclusion list is pretty straightforward. You just have to upload it to your Google Ads account and apply it to each of your YouTube campaigns. How do you do that?
Follow these steps to use YouTube exclusion list:

1. Sign into your Google Ads account. Then click Tools & Settings > Shared Library > Placement exclusion lists
2. Click Create List to create a new exclusion list
3. Give a name to your exclusion list that you can easily identify and differentiate. Click Enter to add multiple YouTube exclusion placements in the form of URLs
4. This is where you can add the placements you want to exclude. Add placement URLs line by line. You can copy-paste a list from Excel or CSV file too. Once you are done, click Add Placements:
5. All the placements you add will be visible in the right box. Click Save after you have added all the placements
6. You'll see the newly created YouTube exclusion list. Select the checkbox, click Apply to campaigns to select relevant campaigns you want your list to be applied to
7. After you have selected relevant campaigns, click Apply to finish the process

Optimize your YouTube ads campaigns with ClickGUARD’s YouTube Kids exclusion list

Frequently Asked Questions

In order to help you avoid your YouTube ads being shown on Youtube Kids channels, we have put together a YouTube Kids exclusion list - a collection of YouTube channels dedicated to children’s videos. You will just have to download this list, upload it to your Ads account, and start seeing your ads in the right places.  

Some of our most common questions are answered below.
How do I advertise on a specific channel on youtube?

To target an ad to a specific YouTube channel, you must go to the “Navigation” panel of your Google Ads account and select the display campaign you want to target. In the “Page” menu, click “Placements” and then click the “plus” button. Select the YouTube channels that you wish to target, click “add placements” and then “save”.

How do I target a specific audience on YouTube?
When creating a video ad in Google Ads, you can choose to target it to a certain audience. The targeting can be chosen from the left-side menu of your Google Ads account. Just choose “Audiences” and select the demographics and/or interests of your targeted audience.
Are YouTube ads targeted?
Yes, you can target YouTube ads by either audience or placements.
How do I target my YouTube channel on Google Ads?
You can target YouTube ads through Google Ads by creating a video ad campaign. Google Ads then allows you to target your campaign either by audience characteristics or placements.
How does advertising on YouTube work?
Advertising on YouTube is similar to other Google Ads advertising (e.g. display or search). You set up your campaign through your Google Ads account, creating a video ad. You can then target that video ad to either certain YouTube channels or videos or to a certain audience that you define.
Is YouTube part of Google Display Network?
Yes, YouTube is part of the Google Display Network, together with other Google-owned websites like Gmail or Google Finance.
How do I promote my YouTube channel on Google Ads?
You can run YouTube ads through your Google Ads account. When creating a new campaign, after selecting a campaign goal (e.g. brand awareness, traffic, new leads), you need to choose “video” as the campaign type. You will then need to choose a YouTube ad format (e.g. True-View, bumper ads, non-skippable ads). Set up the rest of the campaign like you would set up any Google Ads campaign. You can target your YouTube ads either by audience or by placements.
Can you geo-target YouTube ads?
Yes, you can target YouTube ads according to location and/or language.
How do I retarget viewers on YouTube?
In order to retarget viewers on YouTube, you will need to enable remarketing lists. These can be created by linking your YouTube channel to your Google Ads account. This will enable you to create remarketing lists that reach people who have done YouTube-related actions (e.g. viewed a video/ channel, subscribed to a channel, liked/ shared a video, etc.). Once these lists are generated, you can use them in the targeting of your campaigns.
What is a YouTube display ad?
A YouTube display ad is an ad that is shown across the YouTube network. The ad is promoted by creating a display campaign in Google Ads.
How do I exclude devices from Google Ads?
On the “Settings” tab of your Google Ads account, under “Advanced settings”, go to the "Device: target selected mobile devices and tablets" plus mark. Click the “edit” button next to "Devices". Uncheck the box next to each of the devices you do not wish to target.
How do I exclude apps from display campaigns?
On your Display Campaign in your Google Ads account, navigate to “Placement Exclusions”. Choose “App Categories” and remove them at the campaign level. If you want to exclude all app placements, select all app categories and click “save”.
What are YouTube discovery ads?
YouTube discovery ads, also known as True-view video discovery ads, consist of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page. These ads can be seen in the YouTube search results, on the YouTube video watch page, on Youtube video ads homepage (on Android and iOS) or on YouTube mobile search and watch pages as a promoted video.
How do I display ads on YouTube?
You can create display ads for YouTube by creating a display campaign in your Google Ads account.
What are the different types of YouTube ads?

Currently, YouTube supports the following types of ads:

  • Skippable video ads (they can be skipped by the viewer after the first 5 seconds)
  • Non-skippable video ads (must be watched before a video starts)
  • Bumper ads (short videos of up to 6 seconds that must be viewed before a video starts)
  • Overlay ads (image or text ads that can appear on the lower 20% portion of a video)
How much does it cost to put an ad on YouTube?
YouTube ads have an average cost-per-view of $0.01 – $0.03. This of course depends on the targeting of each ad. However, costs can add up quickly and that is why it is necessary to optimize YouTube campaign placements for the best results.
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Download the Ultimate Kids Channels Exclusions List - for YouTube Campaigns

ClickGUARD not only shows you what's below the surface. We give you full control to block wasteful clicks.