YouTube hosts a series of channels dedicated to children, known as YouTube Kids. While parents can choose to show their kids videos through a dedicated account, many of them still do this through their personal “adult” accounts. This essentially means that YouTube Kids channels can still appear to be popular with adults. And this further means that they may be seen as appropriate placements for your YouTube ads.
Do you need to use a YouTube Kids exclusion list? It all comes down to campaign optimization and your target Audience. If your business does not cater to the needs of children and their parents, then this is a market where you don’t need to show your ads to. By using a YouTube Kids exclusion list, you can optimize your YouTube campaigns and:
Children will not buy your products. They are simply not the purchasers in a household. Especially if your business is not selling children’s products, any clicks you might be getting from YouTube Kids channels will be irrelevant to you. As these clicks won’t lead to conversions, you can optimize your ad campaigns by uploading a YouTube Kids exclusion list.
Should your brand be associated with a YouTube Kids channel? Is that something that could be beneficial to your brand? Or, on the contrary, would it feel “unnatural” for your ads to be shown to kids? If you’ve answered “yes” to that last question, then a Youtube Kids exclusion list is something you need.
By avoiding irrelevant ad placements, you can make sure your ads are shown on the placements that are relevant for your business. This means that your budget is spent better and this, in turn, can lead to a higher ad ROI.
In order to help you avoid your YouTube ads being shown on Youtube Kids channels, we have put together a YouTube Kids exclusion list - a collection of YouTube channels dedicated to children’s videos. You will just have to download this list, upload it to your Ads account, and start seeing your ads in the right places.