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Dirty data – the disaster waiting to happen
Digital marketing is data-driven. It has to be. Otherwise, you might as well go throw up a billboard and hope for the best.
Data is the foundation of the modern business decision-making process. So when that data is biased and badly defined, the resulting decisions may well be disastrous. And if it’s your job to provide the data…well, look out.
Bad data skews your decisions
Even the most effectively structured PPC accounts are vulnerable to the data chaos caused by invalid traffic. And even if you know how to read the data, that doesn’t mean your data is correct.
Filter out keywords with low impressions
Bad data due to invalid traffic means…
Keywords with inflated impressions
Wasted spend on poor keywords
Useful keywords rejected
Low conversion rate
Bad decisions for future campaigns
Inaccurate data means you’ll be basing your future keyword strategies around fraudulent activity – which then leads to more bad decisions.
Clean, customized, insightful reports in seconds
Set up PPC/Google Ads reports in seconds, with ClickGUARD. Select the scope that tells the clearest story about your campaigns. Then share the reports with your C-suite, team, or client, to let them know what’s working (or not) in your PPC campaigns.
Need to update your team quickly before the big presentation? Optimizing your campaigns from the beach?
Want to tackle click fraud head-on?
You can drill down with additional reporting about your invalid traffic, identifying and quantifying problem keywords/campaigns, locations,
Full-stack functionality for data-driven PPC Campaigns
With ClickGUARD supporting your tech stack, you’ll achieve better results with your PPC Ads, along with increased efficiency and accuracy across all your marketing operations.
The ability and know-how to clear PPC data is increasingly making the difference between a successful PPC campaign and a chaotic, unprofitable one. And the best PPC Ad reports are the ones that show cleanly and transparently where your greatest challenges lie.
Successful PPC campaigns are defined by the ability to understand, validate, and clean PPC data. And the best PPC reports are the ones that show cleanly and transparently where your greatest challenges lie.
As a ClickGUARD client, you can sit back knowing that every click is verified and validated before being added to the data you use to guide your most critical decisions.